# Marketplace listings

URL: /workflows/plays/marketplace-listings · Id: `play:marketplace-listings`

> Marketplace listings put a Product in app stores and cloud marketplaces and request reviews only after a Customer’s first success.

Marketplace listings put a [Product](/business/nouns/product) in app stores and cloud marketplaces, where buyers already search and pay. [Reviews](/business/nouns/review) are requested only after a [Customer](/business/nouns/customer)’s first success.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $100 |
| Minimum effective budget | $100 a month |

| Monthly spend | Yields |
| --- | --- |
| $100 | Developer program fees, then a fee on each sale. |

## How it runs
A listing costs developer program fees, then the marketplace takes a fee on each sale. A cloud marketplace listing lets an enterprise buyer pay from committed cloud spend, which shortens procurement.

## Processes
Runs as [Launches](/workflows/processes/launches), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c) |
| Venues | [App Store](/workflows/plays#app-store), [Google Play](/workflows/plays#google-play), [Shopify App Store](/workflows/plays#shopify-app-store), [Salesforce AppExchange](/workflows/plays#salesforce-appexchange), [Chrome Web Store](/workflows/plays#chrome-web-store), [AWS Marketplace](/workflows/plays#aws-marketplace), [Azure Marketplace](/workflows/plays#azure-marketplace), [Google Cloud Marketplace](/workflows/plays#google-cloud-marketplace) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Asking for a review only after a Customer’s first success raises listing rank and organic share. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling a data-masking API lists on AWS Marketplace with a private offer. A bank buys it against its existing cloud commitment and skips a new vendor review.