# Outbound calling

URL: /workflows/plays/outbound-calling · Id: `play:outbound-calling`

> Outbound calling phones local and small Organizations, using a voice Agent only where Consent is recorded and a Human where law requires one.

Outbound calling phones local and small [Organizations](/business/nouns/organization) that answer the phone faster than email. A voice [Agent](/business/nouns/agent) calls only where [Consent](/business/nouns/consent) is recorded, and a [Human](/business/nouns/human) calls where the law requires one.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $1k |
| Minimum effective budget | $300 a month |

| Monthly spend | Yields |
| --- | --- |
| $300 | Numbers, voice minutes and a consented list scrubbed against do-not-call registries. |
| $1,000 | Callbacks on every inbound request plus one consented calling list a week. |

## How it runs
Lists are scrubbed against do-not-call registries before any number dials. Every call states who is calling and why. Callbacks on inbound requests come first, and one consented list runs each week.

## Processes
Runs as [Outbound](/workflows/processes/outbound), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Play-sourced Customers](/agents/marketing#play-sourced-customers) |
| Motions | [b2b](/business/motions/b2b) |
| Venues | [Google Business Profile](/workflows/plays#google-business-profile), [Yelp](/workflows/plays#yelp) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Calls placed at a local Organization’s quiet hour win more Customers than calls placed at any hour. |
| Measure | [Play-sourced Customers](/agents/marketing#play-sourced-customers) over 30d, at least 200 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling online booking to independent plumbers calls back every web inquiry within five minutes. The callbacks close 18 percent of inquiries, against 4 percent for email replies.