# Owned following

URL: /workflows/plays/owned-following · Id: `play:owned-following`

> Owned following grows a niche newsletter, community and shared accounts in a Studio media Startup and lends its slots to siblings by expected value.

Owned following grows a niche newsletter, community and shared accounts inside a [Studio](/business/nouns/studio) media [Startup](/business/nouns/startup). Rented reach decays, while a consented list the [Portfolio](/business/nouns/portfolio) owns compounds.

## Ratings
None.

## Budget
None.

## How it runs
A partnered creator often cofounds the media Startup. Siblings borrow its slots, which clear by expected value, never by money, and each slot is booked to the media Startup at a transfer price. Every shared account carries the common-ownership label.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | studio |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Lending following slots to siblings by expected value raises organic share across the Portfolio. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A Studio media Startup runs a newsletter for independent veterinarians with 9,000 subscribers. Four siblings selling scheduling, supply reorders, reminders and payroll each get a slot in the issues where they fit best.