# Owned newsletter

URL: /workflows/plays/owned-newsletter · Id: `play:owned-newsletter`

> Owned newsletter grows a subscribed list with one fact and one Offer per issue, and suppresses subscribers silent for 90 days.

Owned newsletter grows a subscribed list with one fact and one [Offer](/business/nouns/offer) per issue. A list is an audience the [Startup](/business/nouns/startup) owns, and it compounds with every issue.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 4 of 5 | high: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
Every [Page](/business/nouns/page) offers a subscription, and every subscriber gives [Consent](/business/nouns/consent). A subscriber silent for 90 days is suppressed, which keeps deliverability high. A broadcast to a new list waits its delay window.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d) |
| Venues | [Gmail](/workflows/plays#gmail), [Outlook](/workflows/plays#outlook), [Yahoo Mail](/workflows/plays#yahoo-mail) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | One fact and one Offer per issue earns more organic first touches than a digest issue. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A Startup selling a dataset of commercial lease comparables sends a weekly note with one market’s median rent. The list grows to 6,000 brokers, and each issue converts about four to paid seats.