# Positioning tournament

URL: /workflows/plays/positioning-tournament · Id: `play:positioning-tournament`

> Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one Experiment and writes the winner to the Story.

Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one [Experiment](/business/nouns/experiment) and writes the winner to the [Story](/business/nouns/story).

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $100 |
| Minimum effective budget | $100 a month |

| Monthly spend | Yields |
| --- | --- |
| $100 | One probe Ad per arm, beside a Page headline, a search title, a cold-email opening and a post. |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups at Building or Live whose [Story](/business/nouns/story) has no stance graded Behavior.

## Processes
Runs as [Strategy](/workflows/processes/strategy), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Committed ICP members](/agents/founding#committed-icp-members) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d) |
| Venues | [Google Search](/workflows/plays#google-search), [LinkedIn](/workflows/plays#linkedin), [X](/workflows/plays#x), [Gmail](/workflows/plays#gmail) |
| States | [Building](/business/lifecycle/states/building), [Live](/business/lifecycle/states/live) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | The positioning that wins real replies, clicks and reserves commits more ICP members than the one the founder wrote. |
| Measure | [Committed ICP members](/agents/founding#committed-icp-members) over 14d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling bookkeeping to dentists runs three arms: "cheaper than your accountant", "bookkeeping for dental practices" and "practice finance". The subcategory arm wins on reserves, and the [Story](/business/nouns/story) records it graded Behavior.