# Reserve drop

URL: /workflows/plays/reserve-drop · Id: `play:reserve-drop`

> Reserve drop opens refundable deposits for 72 hours after one creator post and moves the Startup to Building only if deposits cross the entry check.

Reserve drop opens refundable deposits for 72 hours after one creator post. The [Startup](/business/nouns/startup) moves to Building only if deposits cross the entry check; otherwise every deposit is refunded.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Offer](/business/nouns/offer) runs on reserve terms: each deposit is authorized, not captured. Crossing the entry check forms the [Company](/business/nouns/company), seats the creator if they signed, and opens Building. A miss refunds everyone and ships nothing under the creator’s name.

## Processes
Runs as [Experimentation](/workflows/processes/experimentation), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Committed ICP members](/agents/founding#committed-icp-members) |
| Motions | [b2c](/business/motions/b2c), [b2b](/business/motions/b2b) |
| Venues | [Instagram](/workflows/plays#instagram), [TikTok](/workflows/plays#tiktok), [YouTube](/workflows/plays#youtube) |
| States | [Idea](/business/lifecycle/states/idea) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Refundable deposits opened for 72 hours after one creator post cross the Building entry check. |
| Measure | [Committed ICP members](/agents/founding#committed-icp-members) over 3d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A fitness creator with 60,000 followers posts once about a strength-plan agent drafted from questions in her comments. In 72 hours, 410 followers reserve at $29, past the entry check of 250, and the Startup enters Building.