# Review requests

URL: /workflows/plays/review-requests · Id: `play:review-requests`

> Review requests ask each Customer for a review at a delivered outcome, on the venue the Startup most needs, and show consented reviews.

Review requests ask each [Customer](/business/nouns/customer) for a [Review](/business/nouns/review) at a delivered outcome, on the venue the [Startup](/business/nouns/startup) most needs, and show consented Reviews.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: every Live [Startup](/business/nouns/startup) with ten or more [Customers](/business/nouns/customer) who reached a delivered outcome.

## Processes
Runs as [Retention](/workflows/processes/retention), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d) |
| Venues | [G2](/workflows/plays#g2), [Capterra](/workflows/plays#capterra), [Trustpilot](/workflows/plays#trustpilot), [Google Business Profile](/workflows/plays#google-business-profile), [App Store](/workflows/plays#app-store), [Google Play](/workflows/plays#google-play), [Shopify App Store](/workflows/plays#shopify-app-store), [Chrome Web Store](/workflows/plays#chrome-web-store) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Asking once at a delivered outcome, on the one venue the ICP reads, earns more published reviews than asking at signup. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A scheduling app asks each [Customer](/business/nouns/customer) for a [Review](/business/nouns/review) the day their 100th booking completes. It asks only on the venue its buyers read, and 38 of 120 asked publish one in a month.