# Smoke test

URL: /workflows/plays/smoke-test · Id: `play:smoke-test`

> Smoke test puts an Offer up at its real Price before it delivers and counts who tries to accept it.

Smoke test puts an [Offer](/business/nouns/offer) up at its real [Price](/business/nouns/price) before it delivers, and counts who tries to accept it. An attempt to pay is [Evidence](/business/nouns/evidence); a compliment is not.

## Ratings
None.

## Budget
None.

## How it runs
The [Page](/business/nouns/page) states the Offer, the Price and the delivery date. Each attempt is refunded at once or held as a reservation with [Consent](/business/nouns/consent). The [Studio](/business/nouns/studio) runs it on [Startups](/business/nouns/startup) in [Idea](/business/nouns/idea) or Building whose Offers have no [Customers](/business/nouns/customer).

## Processes
Runs as [Experimentation](/workflows/processes/experimentation), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Shelf | Seed: finds the first Customers (Launch) |
| States | [Idea](/business/lifecycle/states/idea), [Building](/business/lifecycle/states/building) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Enough ICP members try to accept the Offer at its real Price to clear the Building entry check. |
| Measure | [Committed ICP members](/agents/founding#committed-icp-members) over 7d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A Startup drafting a lease-renewal agent for property managers posts the Offer at $49 a month. In two weeks 31 managers click pay, against a pass mark of 20, and the Startup starts building.