# Sponsorships

URL: /workflows/plays/sponsorships · Id: `play:sponsorships`

> Sponsorships buy one placement in a newsletter, podcast or channel the ICP already reads, with a coded link, rebooked only on measured payback.

Sponsorships buy one placement in a newsletter, podcast or video show the [ICP](/business/nouns/icp) already follows. Each placement carries a coded link and is rebooked only on measured payback.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $1k |
| Minimum effective budget | $300 a month |

| Monthly spend | Yields |
| --- | --- |
| $300 | One placement in a niche publication, read within days. |
| $1,000 | Two or three placements to compare publishers on coded links. |

## How it runs
Bookings are prepaid and non-refundable, so each waits its delay window and needs an [Approval](/business/nouns/approval) above the [Limit](/business/nouns/limit). Two or three placements run side by side so their coded links compare publishers.

## Processes
Runs as [Experimentation](/workflows/processes/experimentation), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Acquisition payback](/agents/finance#cac-payback) |
| Motions | [b2d](/business/motions/b2d), [b2b](/business/motions/b2b) |
| Venues | [YouTube](/workflows/plays#youtube), [GitHub](/workflows/plays#github) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A coded placement in a publication the ICP already reads pays back within one rebooking cycle. |
| Measure | [Acquisition payback](/agents/finance#cac-payback) over 60d, at least 20 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling a log-search API sponsors one issue of a 30,000-reader infrastructure newsletter for $450. The coded link brings 12 signups and three paid accounts, so the second slot books.