# Processes

URL: /workflows/processes · Id: `page:workflows/processes`

> Every Process by Team, its accountable Role, and the Workflows that run it.

A [Process](/business/nouns/process) is a way a [Startup](/business/nouns/startup) works, and its [Workflows](/business/nouns/workflow) are the code that runs it. Every Process has one accountable [Role](/business/nouns/role) and wakes on its trigger.

| Term | Is | Example |
| --- | --- | --- |
| Process | the business term: the work, its owner, the [Metric](/business/nouns/metric) it moves | [Outbound](/workflows/processes/outbound) |
| Workflow | the executable form: the durable body of one [Action](/business/nouns/action), started by a [Trigger](/business/nouns/trigger) | [Outbound sequence](/workflows/processes/outbound/outbound-sequence) |
| Loop | what every Process tests: a [Hypothesis](/business/nouns/hypothesis), the Metric and window that settle it, and a learn step that drafts the next version | [Experimentation](/workflows/processes/experimentation) |
| [Noun](/business/nouns/noun) states | each Noun's own state machine, never a Workflow | an [Order](/business/nouns/order) moves from placed to paid, fulfilled, and closed |
| [Play](/business/nouns/play) | a named strategy a Startup runs as a Process | [Cold email](/workflows/plays/cold-email) |
| [Service](/business/nouns/service) | the same Process, sold by a sibling Startup per accepted outcome | [Play and Service](/workflows/processes/play-and-service) |
| Automation | a small Process a Startup writes itself: one [Event](/business/nouns/event), its conditions, and fixed [Verbs](/business/nouns/verb) | [Automations](/workflows/automate-a-workflow) |

| Process | Team | Accountable | Workflows |
| --- | --- | --- | --- |
| [Iteration](/workflows/processes/iteration) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | [Weekly review](/workflows/processes/iteration/weekly-review) |
| [Strategy](/workflows/processes/strategy) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | [Pivot review](/workflows/processes/strategy/pivot-review) |
| [Shipping](/workflows/processes/shipping) | [Product Team](/agents/product) | [Product Lead](/agents/product/product-lead) | [Daily ship](/workflows/processes/shipping/daily-ship) |
| [Product definition](/workflows/processes/product-definition) | [Product Team](/agents/product) | [Product Lead](/agents/product/product-lead) | [Define a Product](/workflows/processes/product-definition/define-product), [Design first run](/workflows/processes/product-definition/design-first-run) |
| [Pricing](/workflows/processes/pricing) | [Product Team](/agents/product) | [Product Lead](/agents/product/product-lead) | [Price change](/workflows/processes/pricing/price-change) |
| [Customer research](/workflows/processes/customer-research) | [Product Team](/agents/product) | [Product Lead](/agents/product/product-lead) | [Signal interview](/workflows/processes/customer-research/signal-interview), [Close the loop](/workflows/processes/customer-research/close-the-loop) |
| [Release](/workflows/processes/release) | [Engineering Team](/agents/engineering) | [Engineering Lead](/agents/engineering/engineering-lead) | [Release a change](/workflows/processes/release/release-change) |
| [Incident response](/workflows/processes/incident-response) | [Engineering Team](/agents/engineering) | [Reliability Engineer](/agents/engineering/reliability-engineer) | [Resolve an incident](/workflows/processes/incident-response/resolve-incident) |
| [Provider wiring](/systems/integrations/provider-wiring) | [Engineering Team](/agents/engineering) | [Engineering Lead](/agents/engineering/engineering-lead) | [Connect providers](/systems/integrations/provider-wiring/connect-providers) |
| [Security](/workflows/processes/security) | [Engineering Team](/agents/engineering) | [Engineering Lead](/agents/engineering/engineering-lead) | [Access review](/workflows/processes/security/access-review) |
| [Launches](/workflows/processes/launches) | [Marketing Team](/agents/marketing) | [Marketing Lead](/agents/marketing/marketing-lead) | [Launch announcement](/workflows/processes/launches/launch-announcement), [Compile the demand kit](/workflows/processes/launches/compile-demand-kit) |
| [Experimentation](/workflows/processes/experimentation) | [Marketing Team](/agents/marketing) | [Marketing Lead](/agents/marketing/marketing-lead) | [Run an experiment](/workflows/processes/experimentation/run-experiment) |
| [Content marketing](/workflows/processes/content-marketing) | [Marketing Team](/agents/marketing) | [Marketing Lead](/agents/marketing/marketing-lead) | [Publish content](/workflows/processes/content-marketing/publish-content) |
| [Inbound sales](/workflows/processes/inbound-sales) | [Sales Team](/agents/sales) | [Sales Lead](/agents/sales/sales-lead) | [Answer inbound](/workflows/processes/inbound-sales/answer-inbound) |
| [Quoting](/workflows/processes/quoting) | [Sales Team](/agents/sales) | [Sales Lead](/agents/sales/sales-lead) | [Send a quote](/workflows/processes/quoting/send-quote) |
| [Outbound](/workflows/processes/outbound) | [Sales Team](/agents/sales) | [Sales Lead](/agents/sales/sales-lead) | [Outbound sequence](/workflows/processes/outbound/outbound-sequence) |
| [Onboarding](/workflows/processes/onboarding) | [Customer Team](/agents/customer) | [Onboarding Specialist](/agents/customer/onboarding-specialist) | [Onboard a Customer](/workflows/processes/onboarding/onboard-customer) |
| [Retention](/workflows/processes/retention) | [Customer Team](/agents/customer) | [Success Manager](/agents/customer/success-manager) | [Silence watch](/workflows/processes/retention/silence-watch), [Save and win back](/workflows/processes/retention/save-and-win-back), [Fan out an outcome](/workflows/processes/retention/fan-out-outcome) |
| [Support](/workflows/processes/support) | [Customer Team](/agents/customer) | [Customer Lead](/agents/customer/customer-lead) | [Answer a message](/workflows/processes/support/answer-message) |
| [Delivery](/workflows/processes/delivery) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | [Deliver an outcome](/workflows/processes/delivery/deliver-outcome), [Bill on confirmation](/workflows/processes/delivery/bill-on-confirm), [Start the remedy](/workflows/processes/delivery/start-remedy) |
| [Supply](/workflows/processes/supply) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | [Recruit supply](/workflows/processes/supply/recruit-supply), [Credential check](/workflows/processes/supply/credential-check) |
| [Role review](/workflows/processes/role-review) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | [Monday Role review](/workflows/processes/role-review/monday-role-review) |
| [Trust and safety](/workflows/processes/trust-and-safety) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | [Fraud screen](/workflows/processes/trust-and-safety/fraud-screen) |
| [Books](/workflows/processes/books) | [Finance Team](/agents/finance) | [Finance Lead](/agents/finance/finance-lead) | [Monthly close](/workflows/processes/books/monthly-close), [Tax filing](/workflows/processes/books/tax-filing) |
| [Billing](/workflows/processes/billing) | [Finance Team](/agents/finance) | [Billing Specialist](/agents/finance/billing-specialist) | [Dunning](/workflows/processes/billing/dunning), [Issue a refund](/workflows/processes/billing/issue-refund), [Invoice reminders](/workflows/processes/billing/invoice-reminders), [Renewal notice](/workflows/processes/billing/renewal-notice), [Answer a chargeback](/workflows/processes/billing/answer-chargeback) |
| [Runway](/workflows/processes/runway) | [Finance Team](/agents/finance) | [Finance Lead](/agents/finance/finance-lead) | [Default-alive check](/workflows/processes/runway/default-alive-check) |
| [Screening](/workflows/processes/screening) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Screen an Offer](/workflows/processes/screening/screen-offer) |
| [Licensed review](/workflows/processes/licensed-review) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Attest work](/workflows/processes/licensed-review/attest-work) |
| [Contracting](/workflows/processes/contracting) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Publish terms](/workflows/processes/contracting/publish-terms), [Review a contract](/workflows/processes/contracting/review-contract) |
| [Privacy](/workflows/processes/privacy) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Privacy request](/workflows/processes/privacy/privacy-request) |
| [Compliance](/workflows/processes/compliance) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Control testing](/workflows/processes/compliance/evidence-collection) |
| [Staffing](/workflows/processes/staffing) | [People Team](/agents/people) | [People Lead](/agents/people/people-lead) | [Staff roles](/workflows/processes/staffing/staff-roles), [Onboard into a Role](/workflows/processes/staffing/onboard-into-role), [Offboard from a Role](/workflows/processes/staffing/offboard-from-role) |
| [Hiring](/workflows/processes/hiring) | [People Team](/agents/people) | [People Lead](/agents/people/people-lead) | [Hire a human](/workflows/processes/hiring/hire-human) |
| [Payroll](/workflows/processes/payroll) | [People Team](/agents/people) | [People Lead](/agents/people/people-lead) | [Pay people](/workflows/processes/payroll/pay-people) |
| [Verification](/code/verification) | [Quality Team](/agents/quality) | [Quality Lead](/agents/quality/quality-lead) | [Nightly quality run](/code/verification/nightly-quality-run), [Change verdict](/code/verification/change-verdict) |
| [Vulnerability disclosure](/workflows/processes/vulnerability-disclosure) | [Engineering Team](/agents/engineering) | [Security Engineer](/agents/engineering/security-engineer) | Run by its Roles |
| [Legal notices](/workflows/processes/legal-notices) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | Run by its Roles |
| [Takedowns](/workflows/processes/takedowns) | [Legal Team](/agents/legal) | [Contracts Manager](/agents/legal/contracts-manager) | Run by its Roles |
| [Whistleblower reports](/workflows/processes/whistleblower-reports) | [Legal Team](/agents/legal) | [Compliance Officer](/agents/legal/compliance-officer) | Run by its Roles |
| [Press inquiries](/workflows/processes/press-inquiries) | [Marketing Team](/agents/marketing) | [Communications Lead](/agents/marketing/communications-lead) | Run by its Roles |
| [Barrier reports](/workflows/processes/barrier-reports) | [Product Team](/agents/product) | [Designer](/agents/product/designer) | Run by its Roles |
| [Procure](/workflows/processes/procure) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | Run by its Roles |
| [Upstream review](/workflows/processes/upstream-review) | [Operations Team](/agents/operations) | [Risk Analyst](/agents/operations/risk-analyst) | Run by its Roles |
| [Vendor onboarding](/workflows/processes/vendor-onboarding) | [Sales Team](/agents/sales) | [Sales Lead](/agents/sales/sales-lead) | [Answer supplier checks](/workflows/processes/vendor-onboarding/answer-supplier-checks) |
| [Risk assessment](/workflows/processes/risk-assessment) | [Operations Team](/agents/operations) | [Risk Analyst](/agents/operations/risk-analyst) | Run by its Roles |
| [Continuity](/workflows/processes/continuity) | [Engineering Team](/agents/engineering) | [Reliability Engineer](/agents/engineering/reliability-engineer) | Run by its Roles |
| [Notify regulator](/workflows/processes/notify-regulator) | [Legal Team](/agents/legal) | [Privacy Officer](/agents/legal/privacy-officer) | Run by its Roles |
| [Hold review](/workflows/processes/hold-review) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | Run by its Roles |
| [Graduate](/workflows/processes/graduate) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | Run by its Roles |
| [Sell](/workflows/processes/sell) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | Run by its Roles |
| [Go dormant](/workflows/processes/go-dormant) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | Run by its Roles |
| [Resume](/workflows/processes/resume) | [Founding Team](/agents/founding) | [Founder](/agents/founding/founder) | Run by its Roles |
| [Founder Run](/code/founder-run) | [Quality Team](/agents/quality) | [Quality Lead](/agents/quality/quality-lead) | Run by its Roles |
| [Expense approval](/workflows/processes/expense-approval) | [Finance Team](/agents/finance) | [Treasurer](/agents/finance/treasurer) | [Approve spend](/workflows/processes/expense-approval/approve-spend) |
| [Supplier payouts](/workflows/processes/supplier-payouts) | [Finance Team](/agents/finance) | [Treasurer](/agents/finance/treasurer) | [Pay suppliers](/workflows/processes/supplier-payouts/pay-suppliers) |
| [Budget](/workflows/processes/budget) | [Finance Team](/agents/finance) | [Finance Lead](/agents/finance/finance-lead) | [Monthly budget](/workflows/processes/budget/monthly-budget) |
| [Payables](/workflows/processes/payables) | [Finance Team](/agents/finance) | [Finance Lead](/agents/finance/finance-lead) | [Pay bills](/workflows/processes/payables/pay-bills) |
| [Trials and plan changes](/workflows/processes/plan-changes) | [Finance Team](/agents/finance) | [Billing Specialist](/agents/finance/billing-specialist) | [Convert a trial](/workflows/processes/plan-changes/convert-trial), [Change a plan](/workflows/processes/plan-changes/change-plan), [Cancel a subscription](/workflows/processes/plan-changes/cancel-subscription) |
| [Incorporation](/workflows/processes/incorporation) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [Form a company](/workflows/processes/incorporation/form-company) |
| [Company filings](/workflows/processes/company-filings) | [Legal Team](/agents/legal) | [Legal Lead](/agents/legal/legal-lead) | [File the annual report](/workflows/processes/company-filings/annual-report) |
| [Mail handling](/workflows/processes/mail-handling) | [Operations Team](/agents/operations) | [Operations Lead](/agents/operations/operations-lead) | [Sort mail](/workflows/processes/mail-handling/sort-mail) |
| [Call routing](/workflows/processes/call-routing) | [Customer Team](/agents/customer) | [Customer Lead](/agents/customer/customer-lead) | [Route a call](/workflows/processes/call-routing/route-call) |
| [License renewals](/workflows/processes/license-renewals) | [Legal Team](/agents/legal) | [Compliance Officer](/agents/legal/compliance-officer) | [Renew a license](/workflows/processes/license-renewals/renew-license) |