# Launch announcement

URL: /workflows/processes/launches/launch-announcement · Id: `workflow:launch-announcement`

> Launch announcement tells a new Startup’s Audiences it is live through a launch post, its listings, and Agent registries.

Launch announcement tells a new [Startup](/business/nouns/startup)’s [Audiences](/business/nouns/audience) it is live through a launch post, its listings, and [Agent](/business/nouns/agent) registries.

## Trigger
Runs on [`Startup.launched`](/business/events/Startup.launched). Part of [Launches](/workflows/processes/launches), run by the [Marketing Team](/agents/marketing).

## Steps
1. Publish the launch post on the Startup’s Site. It waits 1 business hour first.
2. Submit the Startup to the directories and agent registries its demand Plays name.
3. Admit the Waitlist.
4. Record each listing as a Source for attribution.

## Outputs
- [Content](/business/nouns/content)
- [Page](/business/nouns/page)

## Example
A currency-conversion API launches. The launch post goes up, the Startup is listed in two MCP registries and one launch site, and its 80-Lead [Waitlist](/business/nouns/waitlist) is admitted.