# Price change

URL: /workflows/processes/pricing/price-change · Id: `workflow:price-change`

> Price change raises or lowers what an Offer costs for new buyers only, after notice, and tests it only where traffic can read the result.

[Price](/business/nouns/price) change raises or lowers what an [Offer](/business/nouns/offer) costs for new buyers only, after notice, and tests it only where traffic can read the result.

## Trigger
Runs on `Decision.created` where `about.type = 'Price'`. Part of [Pricing](/workflows/processes/pricing), run by the [Product Team](/agents/product).

## Steps
1. Propose the new Price with its value metric and margin.
2. Test it as an Experiment only where weekly traffic reaches a readout.
3. Apply the Price to new buyers only.
4. Notify existing Customers before any change to their terms.
5. Publish the updated Offer.

## Outputs
- [Offer](/business/nouns/offer)
- [Experiment](/business/nouns/experiment)

## Example
A lesson-booking [App](/business/nouns/app) raises its $19 seat to $24 for new teachers. Existing [Customers](/business/nouns/customer) get 30 days of notice and keep $19 until their terms renew.