How customers buy a service
How to choose the way a service is bought, so its price matches how your buyer already pays for this kind of work.
A Service sells in one of five shapes, and each is an Offer with its own Price and bound. Pick the shape your buyer already uses to buy this kind of work.
Five shapes
| Shape | The buyer pays | Each purchase is | Leaseline's example |
|---|---|---|---|
| Package | A fixed price for a fixed scope | One Order | $499 to import and check a 500-unit portfolio |
| Retainer | Monthly, for a set amount of work | A Subscription, with an Order per delivery | $199 a month for every renewal notice, 90 days ahead |
| Per delivery | Each accepted delivery | An Order per delivery, billed on acceptance | $4 per renewal signed |
| Scoped quote | A price set for this job | A Quote, accepted into an Order | A lease audit across 12 buildings |
| Booked session | A slot on the calendar | An Order held to a time | A 30-minute renewal strategy call |
Every shape bills on acceptance or by its period, never on the agent's own claim of done. Delivery and acceptance covers the check.
Bound the work
A package and a retainer each promise a set amount, so each needs a Limit. Grant Order.revise with a count of two, and the third revision request offers a new Order instead.
A retainer's work is a count per period. Leaseline's $199 retainer covers up to 200 units a month; the 201st unit offers the next tier. Without a bound, a retainer becomes unlimited work at a fixed price.
Price per delivery once quality is proven
Per-delivery pricing earns the most trust and carries the most risk. Charge per renewal signed only when the Evaluator already passes nearly every delivery, because a failed delivery earns nothing.
Start most services as a package or a retainer. Move to per delivery once a month of results shows the rate you can promise.
Quotes and sessions
Quote when every job differs: the buyer sends a brief, and the Quote freezes the scope and price before work starts. Quotes and intake covers the brief.
A booked session is a package held to a time. The buyer picks a slot from the agent's calendar through Scheduling, pays at booking, and the Order delivers at that time.
Next
- Sell a service: the ask.
- Outcome contracts: the promise each shape is sold under.
- Pricing models: the same shapes for an App or an API.