What you get when you build a business, not an app
One sentence builds a product and the business around it, with its site, domain, finance, sales, support, legal, agents and workflows.
A Startup is the product and the business around it, defined as code. One sentence builds all of it, and every number below is what you get on day one.
You, to your agent
“A business that tracks lease renewals for small property managers, $29 a month.”
or npm create startups leaseline.app
What you get
Site1Site
- Pages, pricing and sign-up
- Storefront
- Customer portal
- leaseline.app, registered
- DNS records and certificates
- Email at your domain
- Stripe account, products and prices
- Checkout, subscriptions, invoices
- Bank account, cards, payouts
- Ledger, sales tax, reports
- CRM of every lead and deal
- Quotes
- Scheduling
- 10 Teams, Product to Legal
- An agent in every Role
- Approvals on what they spend
- The app your customers sign in to
- Its API, SDK, CLI and MCP server
- A database of your Nouns
- Search, social and ads
- Email sequences and waitlists
- Referrals and reviews
- 76 Workflows
- Triggers and schedules
- Approvals before money moves
- Support inbox and help center
- Customer success
- Status page
- Agreements and signatures
- Trademarks and patents
- Equity and company records
- 291 Verbs
- 291 Events
- One record of everything
Every ask adds to it
- “Find out if anyone wants this.”Find out if anyone wants this+8
- “What are people asking for?”What are people asking for+5
- “Which integrations do people want?”Which integrations do people want+3
- “Spend $200 to test faster.”Spend $200 to test faster+7
- “Put up a page.”Put up a page+8
- “Start a waitlist.”Start a waitlist+23
- “Charge per use.”Charge per use+8
- “Send email from our domain.”Send email from my domain+8
- “Turn my app into a business.”Turn my app into a business+121
- “Take a deposit.”Take a deposit+6
- “How is it going?”How is it going+4
- “Start a business that tracks lease renewals for small property managers, $29 a month.”Start a business+186
- “Launch Leaseline.”Launch my business+17
- “Wind down Leaseline.”Wind down my startup+5
- “Buy leaseline.app.”Buy a domain+8
- “Connect leaseline.com. I bought it somewhere else.”Connect my domain+8
- “Give me dana@leaseline.app.”Get email at my domain+7
- “Let my customers sign in.”Let customers sign in+7
- “Build the app my property managers sign in to.”Build my app+8
- “Sell renewal dates as an API, a cent per call.”Ship an API+8
- “Keep each customer's leases, units and tenants.”Store my customers' data+11
- “Cancel a customer’s subscription.”Cancel a customer’s subscription+3
- “Set up SSO with Okta for Harbor Properties.”Set up SSO for a customer+2
- “Sell in the UK.”Sell outside the US+2
- “Add a yearly plan at $290.”Add a yearly plan+16
- “Lock export to Pro.”Lock a feature to a plan+4
- “Give Starter 10 exports a day, then ask them to upgrade.”Cap usage on a plan+4
- “Give the first 100 customers 20% off for three months.”Give a launch discount+4
- “Give Riverside Property a 14-day free trial.”Give a customer a free trial+4
- “Raise Pro to $39 for new customers.”Raise my price+3
- “Can Riverside Property export right now?”Check what a customer can do+3
- “Sell renewal outreach as a service at $199 a month.”Sell a service+5
- “Sell renewal dates by county as data.”Sell my data+5
- “My domain is not working.”Fix my domain+3
- “Charge $15 a month for each person on the team.”Charge per seat+4
- “A customer posted their API key in public, replace it.”Replace a leaked key+3
- “Promise 99.9% uptime on Scale.”Promise uptime on a plan+4
- “License the full renewal dataset for $12,000 a year.”License my data+4
- “Give every new Pro customer 14 days free.”Add a free trial to a plan+4
- “Make Harbor Residential a custom plan at $24,000 a year.”Make a custom plan for one customer+4
- “List renewal dates on AWS Marketplace.”Sell on AWS Marketplace+4
- “Take a $29 payment for setup.”Take a payment+9
- “Charge $29 a month.”Charge monthly+10
- “Take care of sales tax.”Handle sales tax+6
- “Give my ads agent a card with a $500 monthly limit.”Issue a card with a limit+7
- “Send a customer a $29 invoice, due in 30 days.”Send an invoice+9
- “Open a bank account for the business.”Open a bank account+7
- “Pay a supplier’s bill on its due date.”Pay a supplier+7
- “Retry the payments that failed.”Retry the payments that failed+9
- “Refund a customer.”Refund a customer+3
- “Export all my customers to CSV.”Export my customers to CSV+2
- “Form my company.”Form my company+4
- “Answer this chargeback.”Answer a dispute+3
- “Get a phone number for the business.”Get a phone number+4
- “Run payroll this Friday.”Run payroll+9
- “Move $5,000 to the card balance.”Move money between accounts+4
- “Send everything available to the bank now.”Pay out to my bank+4
- “Set a budget for marketing.”Set a budget+4
- “Ask me before any agent spends more than $500 a month.”Approve what agents spend+6
- “Hire an agent to answer my customers.”Hire an agent for a role+13
- “Pause every agent that talks to customers.”Pause every agent that talks to customers+5
- “Let the support agent refund up to $50 without asking.”Let the support agent refund up to $50+5
- “Let the contracts agent sign NDAs for me.”Let the contracts agent sign NDAs+4
- “Review the support agent.”Review the support agent+4
- “Invite my cofounder as CTO.”Invite my cofounder as CTO+4
- “Give my cofounder access.”Give a teammate access+4
- “Remove a teammate.”Remove a teammate+2
- “Let me run sales myself.”Run sales myself+4
- “Show me everything the support agent did yesterday.”See what the support agent did yesterday+4
- “Have the billing agent call anyone whose payment fails twice.”Change what a role does+3
- “Add a maintenance coordinator to the team.”Add a role to the team+4
- “Add a team.”Add a team+3
- “Choose the models agents use.”Choose the models agents use+2
- “Test a different support prompt against the current one.”Test a new way of answering customers+4
- “Buy a support agent trained on property management.”Buy a specialist agent for a seat+4
- “What is waiting on me?”Answer an approval+6
- “When a customer reaches one year with us, email them a thank-you from me and give them a free month?”Automate a workflow+7
- “Turn on the Monday Role review.”Turn a process on or off+3
- “Chase unpaid invoices.”Chase unpaid invoices+6
- “Card charges under $500 are fine without me.”Approve card charges over $500+4
- “Close the books every month.”Close the books every month+4
- “Pay suppliers every Friday.”Pay suppliers every week+4
- “Qualify leads and book demos.”Qualify leads and book demos+4
- “Remind me before the annual report is due.”Remind me before the annual report is due+4
- “Test two onboarding emails.”Test two onboarding emails+4
- “Announce every release.”Announce every release+4
- “Welcome every new customer.”Welcome every new customer+5
- “Escalate hard support questions to me.”Escalate hard support questions to me+4
- “Answer privacy requests.”Answer privacy requests+5
- “Ask me before big refunds.”Ask me before big refunds+4
- “Ship my changes.”Ship my changes+12
Guides. What a founder says to their agent, and the guide that does it.
| You say | Guide | Calls | Status |
|---|---|---|---|
Launch Leaseline | Launch my business | Startup.launch | live |
Start a business that tracks lease renewals for small property managers, | Start a business | Startup.create, Startup.build | live |
Wind down Leaseline | Wind down my startup | Startup.pause, Company.dissolve | beta |