Play definition
A Play definition records one Play the Startup runs: its Process, the Metric it moves, and its budget.
| Property | Value |
|---|---|
| Path | plays/ |
| Holds | Play |
| Kind | file |
| Leaders | db-first, git-first |
| Team | Marketing Team |
| Written by | Change.merge |
| Compiled by | SalesBuilder |
Example
plays/ in a Startup repository.
---
family: demand
process: referrals
metric: customers.new
budget: { amount: 300, currency: USD, per: month }
cohort: agencies with 5 to 50 staff
---Props
The frontmatter keys the file takes. The body is its prose.
| Prop | Type | Required | Description |
|---|---|---|---|
family | string | The kind of Play, such as demand. | |
process | Process | required | The Process in workflows/ that runs it. |
metric | Metric | The Metric it moves. | |
budget | money | What it may spend, per interval. | |
cohort | string | Who it targets. |
Generates
SalesBuilder compiles it into these records, Verbs and routes.
| Kind | What |
|---|---|
| Records | Play |
| Verbs | Play.apply |
| Routes | None. |