Reaching and pricing an agent
The decisions that turn an agent into something a customer buys, keeps and trusts, beyond the Role and the evals it is built from.
An Agent you sell works where your customer already works, at a price they can explain to their boss. Decide both before the first sale; the rest compiles.
Where the customer meets it
The agent answers on every channel its Offer includes, each with the same Role, memory and Limits:
| Where | The customer | Built on |
|---|---|---|
Forwards work to its address, such as renewals@acme.leaseline.app | A Mailbox of its own | |
| Chat | Talks to it in a widget on their own site, or in their team chat | Chat |
| Phone | Calls or texts its number | Phone |
| API and MCP | Hands it Tasks from their own code or agent | Your Startup's API and MCP server |
| Portal | Reads every Action it took, and approves the ones above its Limit | The customer Portal |
Start with one, the one the work already arrives on. A renewals agent starts with email, because renewal notices are email.
How to price it
| Model | Price | Use it when |
|---|---|---|
| Per seat | $199 a month per Role it fills | It replaces a part of someone's job |
| Per task | $2 per accepted Task | Volume varies, and each Task stands alone |
| Per outcome | $40 per renewal signed | You can prove the result, and you warrant it |
| Credits | $50 of prepaid work, drawn down | Agents or teams buy ahead |
A Task bills when the Evaluator passes it, never on the agent's own claim of done. Model costs sit inside your Price; cost per action shows your margin on each one. Pricing models has the Offer file for each.
What it reports back
On the first of each month, every customer gets a report from the agent. It lists Tasks done and passed, Approvals asked for, time saved against the Role's baseline, and the cost. The same numbers sit live in the Portal.
The report is the renewal argument. A customer who reads "142 renewals sent, none late" renews without a sales call.
What it says about itself
In its first message in each conversation, the agent tells the person it is an AI agent, and which business it acts for. AI disclosure sets the wording per market, and acceptable use bounds what a customer may point it at.
It acts only within its Mandate and Limits. Anything above them waits for the customer's Approval, never yours.