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Where StartupBuilder sits

App builders make the product, and StartupBuilder makes the business around it, with checkout, books, terms and agents.

bolt.new, Lovable, Replit and v0 build a site or an app. StartupBuilder builds the business wrapped around a product, whichever tool built it.

Where StartupBuilder sits: the business wraps the productTwo layers. The product (app, API, site, service, agent, data) is built by StartupBuilder, bolt.new, Lovable, Replit or v0. The business around it (site and domain, checkout and subscriptions, invoices, bank account and cards, sales, support, terms and the company, books and tax, agents in every role) is built by StartupBuilder.The businessbuilt by StartupBuildersite and domaincheckout and subscriptionsinvoicesbank account and cardssalessupportterms and the companybooks and taxagents in every roleThe productbuilt by StartupBuilder, bolt.new, Lovable, Replit or v0appAPIsiteserviceagentdataStartupBuilderbuilds both layersApp buildersbuild the productWhere StartupBuilder sits: the business wraps the productTwo layers. The product (app, API, site, service, agent, data) is built by StartupBuilder, bolt.new, Lovable, Replit or v0. The business around it (site and domain, checkout and subscriptions, invoices, bank account and cards, sales, support, terms and the company, books and tax, agents in every role) is built by StartupBuilder.The businessbuilt by StartupBuildersite and domaincheckout and subscriptionsinvoicesbank account and cardssalessupportterms and the companybooks and taxagents in every roleThe productbuilt by StartupBuilder, bolt.new, Lovable,Replit or v0appAPIsiteserviceagentdata
The business wraps the product. An app builder makes the inner layer; StartupBuilder makes both, and builds the outer one around a product made anywhere.

Two layers

The product is what a customer uses: its screens, its data and its code. An app builder turns a prompt into that layer.

The business is what the product needs to earn money and keep running. That means a Site on your Domain, payments through Stripe, sales, support, terms, books, and Agents in every Role. StartupBuilder turns one sentence into that layer, as records you change by asking.

Bring a product you built elsewhere

Point StartupBuilder at the app. It maps the app onto a Startup Template and builds the business around it. The app keeps running where it runs, and its guide lists what you get.

Startup.import
You, to your agent

Turn the app I built with Lovable into a business.

Put a company around leaseline.app so it can sell.

I built this on Replit. Make it a real business.

curl -X POST https://api.sb/leaseline.app/startups/import \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
-H "Content-Type: application/json" \
-d '{"source":"https://leaseline.app"}'
import { $ } from 'startup-builder'

const startup = await $.Startup.import({ source: 'https://leaseline.app' })
npx startup-builder do Startup.import --json '{"source":"https://leaseline.app"}'
{
"name": "do",
"arguments": {
  "code": "return await $.Startup.import({ source: 'https://leaseline.app' })"
}
}

Or build the product here

StartupBuilder builds the Product too: an app, an API, a site, a service, an agent you sell, or data. Products covers each kind. Either way, the business layer is the same, and so is every ask that changes it.

A business, not an app

A product without the business layer has no checkout, no invoices, no terms and nobody answering email. StartupBuilder starts there. Every guide ends with what it created, so you see the business it built.