Launch checklist
Every check a Startup passes before it goes Live, the words that clear each one, and the guide that does it.
Launching waits until every check that applies to your Startup passes. Clear them top to bottom, one ask each, then say Launch Leaseline.
| Check | What clears it | Say | Guide or call |
|---|---|---|---|
| Offers published | Publish an Offer with a price and terms. | Take a $29 payment for setup | Take a payment |
| Work defined | Give each Offer the steps that deliver it, each with someone to do it. | Set up how each Offer gets delivered | Workflow.create |
| People assigned | Seat an Agent or a person in every Role the Workflows need. | Hire an agent to answer my customers | Hire an agent for a role |
| Site published | Publish the home, pricing, terms, and privacy Pages. | Put up a page | Put up a page |
| Test run passed | Buy each Offer as a test customer, with no real charge or message. | Run a test purchase of every Offer | Offer.accept |
| Portal ready | Build the business so each customer sees their orders, invoices and messages. | Build the customer portal | Startup.build |
| Agent API open | Build the business and fix each problem the build names in its API, MCP server and agent files. | Fix what stops agents from using my API | Startup.build |
| Payouts connected | Have a person claim the Startup and finish payouts onboarding. | Open a bank account for the business | Open a bank account |
| Address resolves | Connect your domain and wait for its certificate, so checkout on it takes cards, Apple Pay and Google Pay. | Connect leaseline.com. I bought it somewhere else | Connect my domain |
| Five slots at Commitment | Get a real commitment, such as a deposit, from people outside the business on all five parts of the idea: who buys, their problem, your approach, why they switch and what sets you apart. | Find out if anyone wants this | Find out if anyone wants this |
| Sources secured, for Dataset API, Directory | Record a licensed, crawled, or synthetic Source for every Dataset. | Record where each dataset comes from | Source.create |
| Evals passing, for Agent as a Service | Fix each kind of task the agent fails, then run its tests again. | Test the agent again on every task it sells | Action.evaluate |
| SLA published, for Services-as-Software, E2E managed service | State the outcome, the SLA, and the remedy on every service Offer. | Sell renewal outreach as a service at $199 a month | Sell a service |
| Supply seeded, for Marketplace, Licensed-human marketplace | Onboard the first Suppliers and have each accept the supplier terms. | Bring on my first suppliers | Human.onboard |
| Credentials verified, for Licensed-human marketplace | Verify a current license for each supplier in each place you serve. | Check every supplier’s license | Credential.verify |
| Human steps staffed, for E2E managed service | Seat a person in every human delivery step, with a response time. | Let me run sales myself | Run sales myself |
| Guide | Launch my business |
|---|---|
| You say | Launch Leaseline, Put the business live and start taking payments, Open leaseline.app to customers today |
| Calls | Startup.launch |
| Needs | Startup.claim, Offer, Put up a page |
| Approval | ask |
| Status | live |
Launch LeaselineThen ask: Launch on Monday at 9 am., Tell my waitlist a day before everyone else., Pause the business for a week..
| Check | Id | Kind | Applies to | Passes when |
|---|---|---|---|---|
| Offers published | live-offers | registry | Every Startup | At least one Offer is published with a price and terms; launch refuses a Startup without one. |
| Work defined | live-work | registry | Every Startup | Every published Offer has a workflow that delivers it, with each step assigned to software, an Agent, or a person. |
| People assigned | live-people | registry | Every Startup | Every role the workflows need is held by an Agent or a person, with instructions and limits. |
| Site published | live-site | ui | Every Startup | The site serves home, pricing, terms, and privacy pages under the Brand, readable by people and agents. |
| Test run passed | live-test-run | transcript | Every Startup | A sample Customer completes every published Offer end to end in test, with no real charge or message. |
| Portal ready | live-portal | ui | Every Startup | The customer portal on the site shows each Customer their orders, deliveries, invoices, and messages. |
| Agent API open | live-agent-api | contract | Every Startup | The API, MCP server, OpenAPI document, llms.txt, and agents.json serve every published Offer and pass conformance. |
| Payouts connected | live-payouts | contract | Every Startup | Stripe takes payments for the Startup and pays out to its bank account. |
| Address resolves | live-address | contract | Every Startup | The canonical Domain serves the Site over HTTPS with a valid certificate and, where it embeds a payment form, Stripe lists it as a payment method domain. |
| Five slots at Commitment | live-slots | grade | Every Startup | All five Founding Hypothesis slots hold Commitment Evidence from outside people. Slots customer, problem, approach, switch, differentiation at Commitment or stronger, outside Evidence only. |
| Sources secured | live-sources | registry | Dataset API, Directory | Every dataset source is licensed, crawled within its terms, or synthetic. |
| Evals passing | live-evals | transcript | Agent as a Service | The Agent passes its evaluation suite on every task type its Offers sell. |
| SLA published | live-sla | registry | Services-as-Software, E2E managed service | Every service Offer states its outcome, its SLA, and the remedy when the SLA is missed. |
| Supply seeded | live-supply | registry | Marketplace, Licensed-human marketplace | The first suppliers are onboarded, have accepted supplier terms, and can receive payouts. |
| Credentials verified | live-credentials | contract | Licensed-human marketplace | Every supplier who performs licensed work holds a verified, current credential for each jurisdiction served. |
| Human steps staffed | live-human-loop | registry | E2E managed service | Every human step in delivery has a staffed role, a response time, and an escalation path. |