Brand · StartupBuilder

The brand/ folder holds the Brand, its Theme and the Templates every Message, Document and Page is built from.

brand/
index.mdxname, voice, logo
theme.mdxtokens: color, type, spacing, radius, motion
templates/renewal-notice.mdxa Template for one Message

Reference

File	Frontmatter	Body
`index.mdx`	`name`, `voice`, `logo`	How the Brand speaks
`theme.mdx`	`tokens`, with `light` and `dark` values	None
`templates/[name].mdx`	`kind`: `message`, `document` or `page`; `subject`	The Template, with `{variables}` read from records

Examples

Minimal

brand/index.mdx

---
name: Leaseline
voice: Plain and calm.
---

Leaseline

brand/templates/renewal-notice.mdx:

brand/templates/renewal-notice.mdx

---
kind: message
subject: Your lease at {lease.unit} ends on {lease.endsOn}
---
Hi {lease.resident.firstName},

Your lease ends on {lease.endsOn}. The rent from then is {lease.newRent}.
Reply to this email to renew, or tell us what you need.

What it builds

The SiteBuilder compiles the folder.

Brand, Theme and Template Versions
a Template edit reaches everything built from it at the next send or publish

Good to know

New markup or CSS enters only as a new Component or Theme. See Components.

ReferenceCopy Anchor Link

ExamplesCopy Anchor Link

MinimalCopy Anchor Link

LeaselineCopy Anchor Link

What it buildsCopy Anchor Link