Brand folder
The Brand folder holds the holder's name, voice, logo, and style, inherited by every nested Startup unless it sets its own.
| Property | Value |
|---|---|
| Path | brand/ |
| Holds | Brand |
| Kind | folder |
| Leaders | db-first, git-first |
| Team | Marketing Team |
| Written by | Change.merge |
| Compiled by | SiteBuilder |
Example
brand/ in a Startup repository.
---
name: Closewise
voice: Plain, exact and calm. Numbers before adjectives.
logo: brand/ logo.svg
---
Closewise writes like a careful controller: short sentences, the figure first, no jargon.Generates
SiteBuilder compiles it into these records, Verbs and routes.