Refine my idea
Change who it is for, the price or the name in one sentence, see what each change did, and undo any change.
Every ask after the first is one Change, and a merged Change makes a new Version of the whole business.
Say what changes
| You say | What changes |
|---|---|
| "Sell to property managers with 20 to 500 units" | The customer part of the idea, the Site's copy and who sales reaches |
| "Charge $39 a month instead" | The Offer's price, the pricing page and checkout |
| "Give it a shorter name" | The Brand, the Site and every message the agents send |
| "Sell to agencies as well as landlords" | A second customer in the idea, with its own copy |
Once customers pay, a price change reaches new buyers only, as raise my price shows.
See what it changed
On startups.new, each Change comes back as an edit card, such as Price $29/. It merges at once: an Offer's list price is in no approval class, so a new price never waits for your yes.
Undo any change
Say "Undo the price change I made yesterday", and undo my change puts back every value it set, in a new Version. Every earlier Version stays in the history.
The weekly test
Each week the weekly test ranks the five parts of the idea by their weakest outside Evidence and runs one test on the weakest. Its Decision tells you which part to refine next.