Press inquiries
Press inquiries answers journalists and analysts within a business day, from the press kit and the Startup’s records, as an agent.
Outcome
| Part | This Process |
|---|---|
| Outcome | Each press inquiry is answered within one business day from the press kit and the record, and every quote is approved. |
| Reads | Thread |
| Leaves | Message, Approval, Content |
| On time | Within 1 day (business hours); the clock stops while an Action waits on awaitingInput. Late Actions go to the Marketing Lead. |
| Runs in | Each Startup |
Accountable
Communications Lead, Marketing Team.
Responsible: Communications Lead.
Consulted: Founder, Legal Lead.
Informed: Marketing Lead.
Workflows
| Workflow | Runs | Team |
|---|---|---|
| Answer the press | on Thread.created where intake = 'press-inquiries' | Marketing Team |
Who does each step
| Workflow | Step | Role | Calls | Approval |
|---|---|---|---|---|
| Answer the press | 1. Answer from the press kit and the Startup’s records within one business day, saying the answer comes from an agent. | Communications Lead | Message.create | None |
| Answer the press | 2. Ask the Founder to approve any quote attributed to them. | Communications Lead | Approval.create | None |
| Answer the press | 3. Record the coverage when it runs, for attribution. | Communications Lead | Content.create | None |
Events
| Direction | When | What happens |
|---|---|---|
| In | On Thread.created where intake = 'press-inquiries' | Starts Answer the press |
| Out | Message.created | Raised by step 1 of Answer the press |
| Out | Approval.created | Raised by step 2 of Answer the press |
| Out | Content.created | Raised by step 3 of Answer the press |
Plays
No Play names this Process.
Controls
No Control names this Process or a Workflow of it.
Settings
None.
Failure
A failed step retries; when retries run out, the Action goes to the Marketing Lead.
| Step | On failure |
|---|---|
| Answer the press 1. Answer from the press kit and the Startup’s records within one business day, saying the answer comes from an agent. | Times out after 1 day. Goes to the Marketing Lead. |
Loop
| Step | Value |
|---|---|
| Hypothesis | Answering within one business day turns more inquiries into published mentions. |
| Measure | Intakes answered on time over 1q, at least 10 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Code
Turn on press inquiriesEnable
On by default for every Product Template. Process.pause stops new Actions; Actions in progress finish.
Example
A podcast host asks for a founder interview within three days. Press inquiries answers within the hour, offers two times, and sends the press kit.