Processes
Every Process by Team, its accountable Role, and the Workflows that run it.
A Process is a way a Startup works, and its Workflows are the code that runs it. Every Process has one accountable Role and wakes on its trigger.
| Term | Is | Example |
|---|---|---|
| Process | the business term: the work, its owner, the Metric it moves | Outbound |
| Workflow | the executable form: the durable body of one Action, started by a Trigger | Outbound sequence |
| Loop | what every Process tests: a Hypothesis, the Metric and window that settle it, and a learn step that drafts the next version | Experimentation |
| Noun states | each Noun's own state machine, never a Workflow | an Order moves from placed to paid, fulfilled, and closed |
| Play | a named strategy a Startup runs as a Process | Cold email |
| Service | the same Process, sold by a sibling Startup per accepted outcome | Play and Service |
| Automation | a small Process a Startup writes itself: one Event, its conditions, and fixed Verbs | Automations |