Price change
Price change raises or lowers what an Offer costs for new buyers only, after notice, and tests it only where traffic can read the result.
Trigger
Runs on Decision.created where about.type = 'Price'. Part of Pricing, run by the Product Team.
Steps
- Propose the new Price with its value metric and margin.
- Test it as an Experiment only where weekly traffic reaches a readout.
- Apply the Price to new buyers only.
- Notify existing Customers before any change to their terms.
- Publish the updated Offer.
Outputs
Example
A lesson-booking App raises its $19 seat to $24 for new teachers. Existing Customers get 30 days of notice and keep $19 until their terms renew.