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StartupBuilderby Startups.Studio
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Pivot review

Pivot review weighs the Startup’s ambitions against its Evidence at a milestone and ends in one focus Decision.

Trigger

Runs when Weekly outside revenue growth is below 0 for 4 weeks. Part of Strategy, run by the Founding Team.

Steps

  1. Revisit the ambitions and the Evidence gathered since the last review.
  2. Compare the Evidence with the outcomes each Goal promised.
  3. Keep or replace the focus.
  4. Record the change and its rationale as a Decision.
  5. Name the Evidence that triggers the next review as a Hypothesis.

Outputs

Example

After 90 days, dental groups pay and solo dentists do not. Pivot review records a Decision to focus on groups and names 20 paid groups as the next review point.