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StartupBuilderby Startups.Studio
Workflows
Changelog
All Processes

Strategy

Strategy keeps the Startup’s ambitions, focus, and positioning true to its Evidence.

Outcome

PartThis Process
OutcomeEach milestone ends in one focus Decision backed by Evidence, with the Evidence that triggers the next review named.
ReadsEvidence, Goal
LeavesDecision, Goal

Accountable

Founder, Founding Team.

Workflows

WorkflowRunsTeam
Pivot reviewwhen Weekly outside revenue growth is below 0 for 4 weeksFounding Team

Who does each step

Strategy: who does each step5 steps in 1 Workflow, across 2 Roles: Strategist, Founder. The table below lists every step.StrategistStellaFounderAveryWorkflowPivot review1 · Evidence.listRevisit the ambitions and the Evidencegathered since the last review.2 · Goal.listCompare the Evidence with the outcomeseach Goal promised.3Keep or replace the focus.4 · Decision.createRecord the change and its rationale as aDecision.5 · Hypothesis.createName the Evidence that triggers the nextreview as a Hypothesis.Strategy: who does each step5 steps in 1 Workflow, across 2 Roles: Strategist, Founder. The table below lists every step.WorkflowPivot reviewStrategist1 · Evidence.listRevisit the ambitions and the Evidence gatheredsince the last review.Strategist2 · Goal.listCompare the Evidence with the outcomes eachGoal promised.Founder3Keep or replace the focus.Founder4 · Decision.createRecord the change and its rationale as a Decision.Strategist5 · Hypothesis.createName the Evidence that triggers the next reviewas a Hypothesis.
Each box is a step, numbered within its Workflow, with the Verb it calls, under the Role it runs as. The table below adds approvals.
WorkflowStepRoleCallsApproval
Pivot review1. Revisit the ambitions and the Evidence gathered since the last review.StrategistEvidence.listNone
Pivot review2. Compare the Evidence with the outcomes each Goal promised.StrategistGoal.listNone
Pivot review3. Keep or replace the focus.Founder
Pivot review4. Record the change and its rationale as a Decision.FounderDecision.createNone
Pivot review5. Name the Evidence that triggers the next review as a Hypothesis.StrategistHypothesis.createNone

Events

DirectionWhenWhat happens
InWhen Weekly outside revenue growth is below 0 for 4 weeksStarts Pivot review
OutDecision.createdRaised by step 4 of Pivot review
OutHypothesis.createdRaised by step 5 of Pivot review

Plays

Controls

Settings

SettingTypeDefaultSaySet with
strategy.flatWeeksinteger4Review our focus after four flat weeksSetting.update

Failure

A failed step retries; when retries run out, the Action goes to the Founder.

Loop

StepValue
HypothesisPositioning set from the strongest graded slot turns more payment asks into outside paying Customers than positioning set by preference.
MeasureOutside paying Customers over 30d, at least 30 observations
LearnThe learn step reads the Readout, records Evidence and a Decision to persevere or pivot, and drafts the next Variant.

Code

Text
Turn on strategy

Enable

On by default for every Product Template. Process.pause stops new Actions; Actions in progress finish.

Text
Review our focus after four flat weeks

Example

After 90 days, dental groups pay a scheduling SaaS and solo dentists do not. Pivot review records a Decision to serve groups only and names 20 paid groups as the next review point.