Funnel
A Funnel is a designed path to an Offer: a landing Page, an opt-in that makes a Lead, a Sequence, then the Offer.
Properties
| Property | Type | Required | Description |
|---|---|---|---|
steps | json | required | The Pages, Forms, and Sequences in order. |
Object
{
"$id": "https: //api.sb/ kilnbakery.com/ funnels/ funnel_1",
"$type": "Funnel",
"steps": {}
}Relationships
- A Funnel leads to one Offer: each Funnel’s path ends at one Offer, after its landing Page, opt-in and Sequence.
leadsTo, inversefunnels. - A Funnel nurtures with many Sequences: a Funnel follows up with each new Lead through Sequences after the opt-in.
nurturesWith, inversenurtures.
Verbs
createCreates a Funnel.POST /{namespace}/funnelsgetReturns one Funnel by id.GET /{namespace}/funnels/{id}listReturns Funnels, newest first, one page at a time.GET /{namespace}/funnelsupdateChanges the given properties of a Funnel.PATCH /{namespace}/funnels/{id}deleteDeletes a Funnel; its history is kept.DELETE /{namespace}/funnels/{id}
Permissions
Which Access level may call each Verb. One-way Verbs wait their delay window.
| Operation | owner | admin | member | viewer |
|---|---|---|---|---|
Funnel.create | Yes | Yes | Yes | No |
Funnel.get | Yes | Yes | Yes | Yes |
Funnel.list | Yes | Yes | Yes | Yes |
Funnel.update | Yes | Yes | Yes | No |
Funnel.delete | Yes | Yes | Yes | No |
Call it
Add a funnel to PetPantry.Example
A directory of wedding photographers runs a Funnel. A landing Page offers a free listing audit that captures a Lead, four emails follow in a Sequence, and then comes the $15 Offer.