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StartupBuilderby Startups.Studio
Business
Changelog

Nouns & Verbs

A Noun is a type of record a business keeps, and a Verb is what can be done to one, so together they define every Startup.

A Customer and an Offer are Nouns; publishing an Offer is a Verb, named Offer.publish. Every Verb emits an Event in the past tense: Offer.publish emits Offer.published.

How they connect

The grammar under every recordevery change is an ActionStartup pursues one IdeapursuesStartup makes many ProductsmakesStartup offers many OffersoffersStartup employs many AgentsemploysOffer includes one ProductincludesCustomer accepts many OffersacceptsVerb acts on one NounactsOnAction invokes one VerbinvokesAction emits many EventsemitsCompany holds many StartupsholdsStartup operates under many AgreementsoperatesUnderOffer priced at one PricepricedAtStartup states many HypothesesstatesMetric computed from many EventscomputedFromStartup serves many CustomersservesCustomer places many OrdersplacesOrder buys many OffersbuysTeam groups many RolesgroupsTeam serves many StartupsservesStartupIdeaProductOfferCustomerAgentNounVerbActionEventCompanyPriceHypothesisMetricOrderRoleTeamAgreementThe grammar under every recordevery change is an ActionStartup pursues one IdeapursuesStartup makes many ProductsmakesStartup offers many OffersoffersStartup employs many AgentsemploysOffer includes one ProductincludesCustomer accepts many OffersacceptsVerb acts on one NounactsOnAction invokes one VerbinvokesAction emits many EventsemitsCompany holds many StartupsholdsStartup operates under many AgreementsoperatesUnderOffer priced at one PricepricedAtStartup states many HypothesesstatesMetric computed from many EventscomputedFromStartup serves many CustomersservesCustomer places many OrdersplacesOrder buys many OffersbuysTeam groups many RolesgroupsTeam serves many StartupsservesStartupIdeaProductOfferCustomerAgentNounVerbActionEventCompanyPriceHypothesisMetricOrderRoleTeamAgreement
18 core Nouns and the 19 relationships between them. Each arrow reads as a sentence: a Startup makes many Products.

Every Relationship reads from both ends, and Relationships lists all of them.

Every Noun and its Verbs

Product32 Nouns · 46 Verbs
Product Nouns and how they relate20 Product Nouns joined by 16 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Offer includes one ProductincludesBrand brands many OffersbrandsOutcome Contract governs one OffergovernsDomain hosts one SitehostsSite contains many PagescontainsSite styled by one Brandstyled byPage embeds many FormsembedsBrand themed by one Themethemed bySite includes one PortalincludesImplementation runs one ProductrunsDNS Record answers for one Domainanswers forPublication publishes one ProductpublishesApp presents many DashboardspresentsApp guides many FlowsguidesChange resolves many IssuesresolvesMonitor opens many IncidentsopensBrandProductOfferChangeAppOutcome ContractSiteDomainPageDashboardFormIssueIncidentThemePortalImplementationFlowMonitorDNS RecordPublication
Product: 20 Nouns, 16 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 50 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Offer includes one Product.
  • Brand brands many Offers.
  • Outcome Contract governs one Offer.
  • Domain hosts one Site.
  • Site contains many Pages.
  • Site styled by one Brand.
  • App presents many Dashboards.
  • Page embeds many Forms.
  • Brand themed by one Theme.
  • Site includes one Portal.
  • Implementation runs one Product.
  • Change resolves many Issues.
  • App guides many Flows.
  • Monitor opens many Incidents.
  • DNS Record answers for one Domain.
  • Publication publishes one Product.

What you sell

Sites and apps

Brand

Domains and access

Build and ship

Growth51 Nouns · 67 Verbs
Growth Nouns and how they relate41 Growth Nouns joined by 41 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Funnel nurtures with many Sequencesnurtures withSequence schedules many MessagesschedulesContact enrolled in many Sequencesenrolled inWaitlist holds many LeadsholdsReferral refers one LeadrefersVisitor starts many VisitsstartsLead identifies many VisitorsidentifiesProspect converts to one Leadconverts toContact becomes one CustomerbecomesMeeting advances one DealadvancesMessage posted in one Channelposted inLead acquired by one Acquisitionacquired byProspect acquired by one Acquisitionacquired byCustomer acquired by one Acquisitionacquired byGathering admits many RegistrationsadmitsRegistration names one ContactnamesReferral sources many DealssourcesCustomer opens many ConversationsopensEnrollment runs for one Contactruns forEnrollment follows one SequencefollowsPlay moves many MetricsmovesExperiment tests one HypothesistestsExperiment measures many MetricsmeasuresKey Result measures one GoalmeasuresKey Result reads one MetricreadsCampaign advances one GoaladvancesCampaign runs many AdsrunsAd targets many AudiencestargetsSurvey informs many MetricsinformsDemand Budget pays many PlayspaysStory compiled from one Hypothesiscompiled fromStory quotes many InterviewsquotesExperiment offers many VariantsoffersExposure meets one VariantmeetsReadout reads one ExperimentreadsReadout scores one VariantscoresPlay Mix runs many PlaysrunsPlay Mix allocates one Demand BudgetallocatesICP faces many ProblemsfacesPersona belongs to one ICPbelongs toHandle publishes many PostspublishesCustomerPlayHypothesisExperimentGoalKey ResultMetricProblemInterviewICPPersonaCampaignAdAudienceFunnelSequenceWaitlistReferralSurveyVisitorVisitProspectLeadContactDealMeetingMessageChannelConversationDemand BudgetStoryVariantExposureReadoutAcquisitionGatheringRegistrationEnrollmentHandlePostPlay Mix
Growth: 41 Nouns, 41 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 61 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Play moves many Metrics.
  • Experiment tests one Hypothesis.
  • Experiment measures many Metrics.
  • ICP faces many Problems.
  • Persona belongs to one ICP.
  • Key Result measures one Goal.
  • Key Result reads one Metric.
  • Campaign advances one Goal.
  • Campaign runs many Ads.
  • Ad targets many Audiences.
  • Funnel nurtures with many Sequences.
  • Sequence schedules many Messages.
  • Contact enrolled in many Sequences.
  • Waitlist holds many Leads.
  • Referral refers one Lead.
  • Survey informs many Metrics.
  • Visitor starts many Visits.
  • Lead identifies many Visitors.
  • Prospect converts to one Lead.
  • Contact becomes one Customer.
  • Meeting advances one Deal.
  • Message posted in one Channel.
  • Demand Budget pays many Plays.
  • Story compiled from one Hypothesis.
  • Story quotes many Interviews.
  • Experiment offers many Variants.
  • Exposure meets one Variant.
  • Readout reads one Experiment.
  • Readout scores one Variant.
  • Lead acquired by one Acquisition.
  • Prospect acquired by one Acquisition.
  • Customer acquired by one Acquisition.
  • Gathering admits many Registrations.
  • Registration names one Contact.
  • Referral sources many Deals.
  • Customer opens many Conversations.
  • Enrollment runs for one Contact.
  • Enrollment follows one Sequence.
  • Handle publishes many Posts.
  • Play Mix runs many Plays.
  • Play Mix allocates one Demand Budget.
Finance24 Nouns · 56 Verbs
Finance Nouns and how they relate11 Finance Nouns joined by 8 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Quote accepted as one Orderaccepted asSubscription bills many InvoicesbillsQuote starts subscription one Subscriptionstarts subscriptionCredit Grant offsets many InvoicesoffsetsStatement reports one PeriodreportsBudget plans one PeriodplansShare held by one Holderheld byInstrument held by one Holderheld byQuotePeriodInvoiceSubscriptionOrderCredit GrantStatementBudgetShareInstrumentHolder
Finance: 11 Nouns, 8 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 29 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Quote accepted as one Order.
  • Subscription bills many Invoices.
  • Quote starts subscription one Subscription.
  • Credit Grant offsets many Invoices.
  • Statement reports one Period.
  • Budget plans one Period.
  • Share held by one Holder.
  • Instrument held by one Holder.
Team15 Nouns · 21 Verbs
Team Nouns and how they relate14 Team Nouns joined by 13 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Team groups many RolesgroupsWorker fills many RolesfillsRole holds many PermissionsholdsRole requires many SkillsrequiresWorker practices many SkillspracticesWorker remembers one MemoryremembersSupplier holds many CredentialsholdsWorker holds many CredentialsholdsOpening staffs one RolestaffsCandidate applies to one Openingapplies toWorker has access many Access Levelshas accessRole Review reviews one RolereviewsMandate authorizes one AgentauthorizesAgentRoleTeamWorkerSkillPermissionMandateMemorySupplierCredentialOpeningCandidateRole ReviewAccess Level
Team: 14 Nouns, 13 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 19 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Team groups many Roles.
  • Worker fills many Roles.
  • Role holds many Permissions.
  • Role requires many Skills.
  • Worker practices many Skills.
  • Worker remembers one Memory.
  • Mandate authorizes one Agent.
  • Supplier holds many Credentials.
  • Worker holds many Credentials.
  • Opening staffs one Role.
  • Candidate applies to one Opening.
  • Worker has access many Access Levels.
  • Role Review reviews one Role.
Core grammar36 Nouns · 57 Verbs
Core grammar Nouns and how they relate29 Core grammar Nouns joined by 31 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Verb acts on one Nounacts onThing instance of many Nounsinstance ofAction invokes one VerbinvokesAction acts on one Thingacts onAction emits many EventsemitsFunction implements one VerbimplementsWorkflow executes one ActionexecutesProcess uses many WorkflowsusesTrigger starts many WorkflowsstartsTrigger fires on many Eventsfires onRelationship typed by one Verbtyped bySetting configures one ThingconfiguresThing versioned as many Versionsversioned asDecision decides one ThingdecidesCollection contains many ThingscontainsIntegration connects one SystemconnectsSystem defines many NounsdefinesEvent causes many EntriescausesTool exposes one VerbexposesApproval gates one ActiongatesComment annotates one ThingannotatesNoun moves through one Lifecyclemoves throughWatch delivers many EventsdeliversVerb defaults to one Modedefaults toAction runs in one Moderuns inCapability exposes many NounsexposesSystem runs on many Capabilitiesruns onAction asks many QuestionsasksQuestion posted in one Threadposted inFunction uses many SecretsusesDocument exports to many Filesexports toNounVerbThingActionEventRelationshipFunctionWorkflowTriggerSettingProcessDecisionVersionCollectionSystemIntegrationDocumentFileThreadEntryToolApprovalCommentLifecycleWatchModeCapabilityQuestionSecret
Core grammar: 29 Nouns, 31 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 44 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Verb acts on one Noun.
  • Thing instance of many Nouns.
  • Action invokes one Verb.
  • Action acts on one Thing.
  • Action emits many Events.
  • Function implements one Verb.
  • Workflow executes one Action.
  • Process uses many Workflows.
  • Trigger starts many Workflows.
  • Trigger fires on many Events.
  • Relationship typed by one Verb.
  • Setting configures one Thing.
  • Thing versioned as many Versions.
  • Decision decides one Thing.
  • Collection contains many Things.
  • Integration connects one System.
  • System defines many Nouns.
  • Document exports to many Files.
  • Event causes many Entries.
  • Tool exposes one Verb.
  • Approval gates one Action.
  • Comment annotates one Thing.
  • Noun moves through one Lifecycle.
  • Watch delivers many Events.
  • Verb defaults to one Mode.
  • Action runs in one Mode.
  • Capability exposes many Nouns.
  • System runs on many Capabilities.
  • Action asks many Questions.
  • Question posted in one Thread.
  • Function uses many Secrets.

Every Noun also has create, get, list, update and delete unless its law forbids one. Nested Nouns extend the Noun above them and inherit its properties and Verbs.

What gets set up, in order

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