Glossary · StartupBuilder

Every term in StartupBuilder has one definition and one page.

Term	Kind	Definition
Accepted outcomes	Metric	Accepted outcomes is the number of Orders Customers confirm as delivered, divided by the Customers with an Order in the window.
Access Level	Noun	An Access Level is a named preset of Permissions a Worker holds in a namespace, such as owner or viewer; it is never a Role.
Access review	Workflow	Access review compares every Role’s Permissions with the Verbs it called in the last 30 days, every night, and removes the unused ones.
Accessibility	Legal floor row	Accessibility brings every consumer-facing Page and checkout to the harmonized EU standard once the Company is no longer a microenterprise.
Account	Noun	An Account is a ledger account in a Startup’s chart of accounts; a cash Account is held at one place, such as Treasury.
Account.payout	Verb	Payout sends available cash from the payments balance to the owner’s bank and lists every Transaction the payout carries.
Account.sweep	Verb	Sweep moves cash between two cash Accounts of the same owner, once or on a standing rule, within the Treasurer’s Limit.
Accounting services	Capability	Accounting services review the books, close each Period and prepare tax and investor-grade statements, signed by an accountant where required.
Acquisition	Noun	An Acquisition is how a Visitor or Prospect first arrived, recorded on its first Event: the referrer kind, the Play, the campaign, and the medium.
Acquisition payback	Metric	Acquisition payback is fully loaded acquisition cost divided by monthly contribution per outside Customer, in days.
Action	Noun	An Action is one Verb performed by a Worker on a Thing, recorded with its status and every Event it emits.
Action accountability	Control	Every Action records who acted, for whom and under which Mandate, so each result traces to an accountable Role.
Action completion	Control	Every Action reaches a final status, and none stays pending past its timeout without an Issue.
Action.answer	Verb	Answer gives the reply to an Action’s open Question, through any Interface, and the Action resumes.
Action.ask	Verb	Ask puts a Question to a Party, a Role, or a Worker and holds the Action `pending` with reason `awaitingInput`.
Action.attest	Verb	Attest records a credentialed Human’s signed performance of a Reserved Act that an Action needs to finish.
Action.cancel	Verb	Cancel stops a pending Action, sets its status to `canceled`, and runs its compensation.
Action.evaluate	Verb	Evaluate grades an Action’s output against a rubric and records the verdict as an Event.
Action.pause	Verb	Pause holds a pending Action past the close of its delay window until a watcher resumes, redirects, or cancels it.
Action.redirect	Verb	Redirect changes a pending Action’s inputs or target inside its delay window, before it runs.
Action.resume	Verb	Resume ends a pause and lets the Action run as reviewed, or reopen what remained of its delay window.
Action.retry	Verb	Retry runs a failed Action again as a new Action linked to the one that failed.
ActionStatus	Component	ActionStatus shows one Action's status and pending reason, and for a refused Action, its fix and next step.
Activation rate	Metric	Activation rate is the share of new outside Customers who reach their Offer’s activation event within 7 days.
Active calling keys	Metric	Active calling keys counts the distinct outside API keys that made at least one paid call in the week.
Ad	Noun	An Ad is one paid or house placement promoting an Offer to an Audience, in a format such as search, display, or video.
Ads	System	Ads places paid and house Ads for Offers to Audiences within Campaign budgets and attributes the conversions they earn.
Adversarial control testing	Control	A control tester attacks every preventive control daily in test, and each attempt is recorded as a refused Action.
Advice	Legal floor row	Advice limits a licensed field’s words to information, never advice on a Person’s facts, and offers the paid licensed line when advice is asked.
Agent	Noun	An Agent is a digital worker with instructions, tools, and a model that performs Verbs for a Startup.
Agent as a Service	Product Template	Agent as a Service sells an Agent that Customers hire into a Role or hand Tasks to through the API or MCP server.
Agent definition evals	Control	Every Change to an instruction, Tool, Skill, model Policy or model Version passes its Evaluator regression suite before merge.
Agent payments	Capability	Agent payments let agents pay and get paid per call under a Mandate, settling each priced request inside its Limits.
Agent registries	Play	Agent registries list every Startup’s tools where Agents and developers search, with tool descriptions tested against agent tool search.
Agent resolution rate	Metric	Agent resolution rate is the share of Conversations an Agent resolved, with no Human Task, that held for 7 days.
Agent step	Play	Agent step offers an Agent that does a step a Customer keeps doing by hand, priced per accepted run.
Agent-run services firm	Startup Template	An Agent-run services firm runs with no humans and sells warranted outcomes as Services-as-Software, with the Agent behind them for hire.
Agent-to-agent selling	Play	Agent-to-agent selling lets an unknown Agent discover a Startup, get a quote and pay per call, with no signup and a spend Limit.
Agent.mint	Verb	Mint creates an Agent in a Customer’s Tenant from an Agent Product the Customer bought.
Agent.pause	Verb	Pause stops one Agent, every Agent on a Team, or every customer-facing Agent from starting new Actions in a Startup.
Agent.resume	Verb	Resume restarts a paused Agent in every seat it holds, with its Memory, Mandates and Limits unchanged.
Agent.retire	Verb	Retire removes an Agent from every seat in a Startup for good and keeps its Actions, Memory and Mailbox history on the record.
AgentChat	Component	AgentChat lets a reader talk to one Role’s agent, with each Verb it calls and each Approval it waits on shown inline.
Agents	Capability	Agents run named and Role agents in sessions with Tools, Memory, Skills and a pinned model, each under its Mandate.
Agreement	Noun	An Agreement is a contract between two or more Parties, with its term, liability, and economics, that travels with the Startup.
Agreement.sign	Verb	Sign executes an Agreement for one Party and records the signature, the signer and the time.
Agreement.terminate	Verb	Terminate ends an Agreement under its own term, records the reason and the date, and keeps the signed record.
Agreements	System	Agreements drafts each Agreement between two or more Parties from Templates, routes it for signature, records who signed, and tracks its term and economics.
AI disclosure	Legal floor row	AI disclosure labels every Agent Message, call, and Site as AI, marks generated media, and holds a high-risk Agent Offer until counsel clears it.
AI gateway	Capability	AI gateway routes every model call by Policy, checks cost Limits before the call, and keeps the full request and response.
Amazon	Venue	Amazon is a marketplace Venue.
Analyst	Role	The Analyst owns the numbers: Event capture, the Metric catalog, the figures every Role review reads, and every Experiment readout.
Analytics	Capability	Analytics collects Visits and product Events and derives every Metric from them, split by Version.
Annual compliance	Capability	Annual compliance files each annual report, franchise tax report and ownership report on its clock and keeps the Company in good standing.
Annual prepay	Play	Annual prepay offers a capped discount for annual or committed-use terms once a Customer has renewed or stayed steady.
Anomaly monitoring	Control	Monitors watch every Interface and Worker for anomalies, and each alert opens an Issue or an Incident within five minutes.
Answer a chargeback	Workflow	Answer a chargeback gathers the Order’s evidence, answers the Dispute through Stripe before its deadline or accepts it, and flags repeat disputers.
Answer a legal notice	Workflow	Answer a legal notice logs a subpoena, summons or demand with its deadline, holds the records it names, and answers before the deadline.
Answer a message	Workflow	Answer a message replies from the record in the Customer’s single Thread and fixes the cause, not only the symptom.
Answer engine optimization	Play	Answer engine optimization makes a Startup the cited source when answer engines respond to a Customer’s question, with a dated fact on every Page.
Answer inbound	Workflow	Answer inbound replies to every new Lead in writing at once and carries the buyer to a Quote and a signature.
Answer supplier checks	Workflow	Answer supplier checks answers a business Customer’s supplier requirements from the record and tracks each one until it is accepted.
Answer the press	Workflow	Answer the press replies to a journalist, analyst or creator within one business day from the press kit and the record, with every quote approved.
API	Interface	The API serves every Verb and record of a Product over HTTPS, one route per operation, described by OpenAPI and agents.json.
API Key	Noun	An API Key is a secret a Startup issues to one Customer, which signs that Customer’s calls to its API, SDK, CLI and MCP server.
api.sb	Product	api.sb is the one API behind StartupBuilder, serving every Noun, Verb, and record.
APIKey.issue	Verb	Issue creates an API Key for one Customer and returns its secret once; afterwards only the prefix shows.
APIKey.revoke	Verb	Revoke stops an API Key at once: its next call fails with 401, and the record and its history stay.
APIKey.roll	Verb	Roll issues a replacement API Key with the same scope and keeps the old one working until a set time.
App	Noun	An App is an Interface where people work with a Product’s Nouns and Verbs through screens, backed by its API.
App Store	Venue	App Store is a app store Venue.
App.publish	Verb	Publish releases an App to its Customers, so each Tenant runs its newest build.
Append-only records	Control	No writer holds update or delete privilege on the Event log, so every Event is kept forever.
Approval	Noun	An Approval is a Task to allow or refuse one pending Action that exceeds a Limit or a Mandate.
Approval.approve	Verb	Approve allows the pending Action an Approval holds, and that Action runs.
Approval.refuse	Verb	Refuse declines an Approval, which sets the Action it holds to `refused` with the reason given.
ApprovalSheet	Component	ApprovalSheet shows one Approval with the Action it allows and the Limit it exceeds, and binds approve or refuse to what the reader saw.
Approve spend	Workflow	Approve spend checks each card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes the charge with its receipt.
Apps and sites	Capability	Apps and sites host every Site and App at the edge, with a preview for each Change and a one-step rollback.
Assess risks	Workflow	Assess risks scores every open Risk each quarter, links each to its Controls, and sends any Risk left untreated to the Founder.
Attest	Legal floor row	Attest reserves audits, reviews, and other attest reports to a licensed CPA firm; a Startup sells bookkeeping and preparation, never an opinion.
Attest work	Workflow	Attest work routes a fulfilled Order’s Reserved Act to a credentialed Human, who checks conflicts and standing, then signs.
Attestation	Noun	An Attestation is the signed, frozen act by which a credentialed Worker performs or declines a Reserved Act.
Audience	Noun	An Audience is a saved query over Visitors, Leads, Prospects, or Customers, used to target Ads and Messages.
Audit	Noun	An Audit is one engagement with an outside firm: the namespaces in scope, the Criteria, the report period, and the firm’s Attestation.
Audit log	Capability	Audit log keeps every Action with who took it, for whom, under which Mandate and with what result, append-only and hash-chained.
Authenticated Actions	Control	Every Action runs under an authenticated identity, a Person or an agent Worker, recorded as its `by`.
Automated hiring	Legal floor row	Automated hiring gets an independent bias audit before an agent screens candidates, tells candidates ahead of use, and offers another process on request.
Automation terms	Legal floor row	Automation terms keep every automated post, connection request, and Message within the published automation rules of the venue it runs on.
Autonomous	Operating model	Autonomous is the operating model with no humans: Agents fill every Role, and one-way decisions wait out a delay window before they proceed.
Autonomous agent business	Startup Template	An Autonomous agent business runs with no humans and sells Agent as a Service to businesses, people, and other Agents.
Autonomous data API	Startup Template	An Autonomous data API runs with no humans and sells a Dataset API and Headless SaaS to developers and their Agents.
Autonomous directory	Startup Template	An Autonomous directory runs with no humans and sells listings in a Directory to Organizations that want buyers and Agents to find them.
Autonomous storefront	Startup Template	An Autonomous storefront runs with no humans and sells physical goods as a Dropship store to people and the Agents that shop for them.
AWS Marketplace	Venue	AWS Marketplace is a marketplace Venue.
Azure Marketplace	Venue	Azure Marketplace is a marketplace Venue.
b2a	Motion	b2a is the Motion where an Agent finds, buys, and uses the Offer itself, paying within its own Limits.
b2a2b	Motion	b2a2b is the Motion where an Agent buys the Offer on behalf of a business.
b2a2c	Motion	b2a2c is the Motion where an Agent buys the Offer on behalf of a person.
b2a2d	Motion	b2a2d is the Motion where an Agent buys the Offer on behalf of a developer.
b2b	Motion	b2b is the Motion where a business buys the Offer and its people or Agents use it.
b2c	Motion	b2c is the Motion where a person buys the Offer for their own use.
b2d	Motion	b2d is the Motion where a developer buys the Offer to build it into their own Software.
b2h2a	Motion	b2h2a is the Motion where a person buys the Offer and their Agent uses it.
Back-office outsourcing	Capability	Back-office outsourcing hands a whole back-office function to agents in the buyer’s Systems, with people resolving only the exceptions.
Background actions	Capability	Background actions run a Verb durably after the call returns, with retries, ordering and dead letters, and hand the caller an Action to watch.
Background checks	Capability	Background checks order lawful identity, criminal, credential and employment checks on candidates and Suppliers, with consent and required notices.
Backups	Capability	Backups keep point-in-time copies of every namespace, so any past state reads back and any Change reverts.
Bank accounts	Capability	Bank accounts open the Company’s operating and reserve accounts, verify its owners, and feed every Transaction to the ledger.
Bank detail changes	Control	Every change to a payout or payee bank is confirmed through a second channel, waits one business day, and notifies every owner.
Barrier reports	Process	Barrier reports fixes an accessibility barrier a person reports, or gives them an accessible alternative, within five business days.
Behavior	Evidence grade	Behavior is an Evidence grade: what outside people did, the strongest grade.
Benchmark	Component	Benchmark ranks one Metric against a Cohort of peer Startups, with the 10th, 50th, and 90th percentiles.
Benefits	Capability	Benefits set up and run employee health, retirement and other plans, with enrollment, payroll deductions and required plan filings.
BetaList	Venue	BetaList is a launch site Venue.
Bill	Noun	A Bill is an amount a Startup owes an outside Organization, coded to an account, approved within a Mandate, and paid by its due date.
Bill on confirmation	Workflow	Bill on confirmation captures and bills each Service Order line the Customer confirms, as the Outcome Contract’s `earns` names.
Bill.approve	Verb	Approve accepts a coded Bill for payment within the approver’s Mandate and schedules it for its due date.
Bill.pay	Verb	Pay sends an approved Bill’s amount to its Organization on the due date and reconciles the payment to Entries.
Billing	Process	Billing charges each Invoice when it is owed, recovers failed payments, and refunds within Limits.
Billing	System	Billing turns accepted Offers into Orders, Subscriptions, Invoices, metered usage and Entitlements on Stripe, with checkout and dunning.
Billing portal	Capability	Billing portal lets each Customer replace a card, fix billing details, download receipts, change plans and cancel, on the Startup’s own Domain.
Billing Specialist	Role	The Billing Specialist bills, charges, and collects: it bills on done, retries failed payments, and refunds within its Limit.
Bing	Venue	Bing is a search Venue.
Biometrics	Legal floor row	Biometrics gets a written release before collecting a face, voice, or fingerprint template, publishes a retention schedule, and never sells one.
Board	Component	Board groups one Noun's records into columns by state, and moving a record calls the Verb between those states.
Books	Process	Books records every Transaction in one ledger, closes each Period, and files tax at the entity total.
Boundary protection	Control	Every inbound request passes authentication and rate Limits, and every outbound call leaves through the gateway.
Brand	Noun	A Brand is a name, a voice, a logo, and a style under which a Startup makes Offers.
Brand.clear	Verb	Clear checks a proposed Brand name against trademark registers, Domain availability and the Startup’s handles on outside platforms in one call.
Breach	Legal floor row	Breach reads what an Incident exposed, works out who must be told and by when, and drafts every notice the law requires.
Breach notification	Control	A personal data breach notifies every affected Person and authority within the legal deadline, scoped by an exact query.
Browser	Capability	Browser completes tasks in a real, recorded browser session wherever a site offers no programmatic access.
Budget	Noun	A Budget is the amount a Startup plans to spend or earn on one account in one Period, read against actual Entries.
Budget	Process	Budget compares each month’s spend with its Budget, forecasts the next six months, and asks the Founder to approve every change to a Budget.
Builder	Noun	A Builder is a named part of api.sb that builds one side of a Startup; StartupBuilder directs SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder.
Building	Lifecycle state	Building is the state of a Startup whose Agents build its Brand, Products, Offers, site, API, and MCP server from its template.
Buy from a vendor	Workflow	Buy from a vendor turns a decision to buy into a reviewed upstream, a signed Agreement and a spending Mandate before the first charge.
Buying committee	Play	Buying committee reaches every member of a named Organization’s buying committee through company-grain Ads, outbound and the Sales Team.
Call routing	Process	Call routing answers every call to the Startup’s numbers, routes it to the right Role, and promises a callback when no one is free.
CallToAction	Component	CallToAction asks the reader to take one Verb, such as reserve, subscribe, or book, through one button.
Campaign	Noun	A Campaign is a bounded effort toward a Goal, with a budget, a window, and the Ads or Messages it sends to Audiences.
CAN-SPAM	Legal floor row	CAN-SPAM requires every commercial email, business mail included, to carry honest headers, an ad label, the Company’s postal address, and a working opt-out.
Cancel a subscription	Workflow	Cancel a subscription ends renewal in one step, confirms the last day of access, and sends the Customer their data.
Candidate	Noun	A Candidate is a Person under consideration for an Opening, with the graded Evidence for and against them.
Candidate.screen	Verb	Screen asks a Candidate only what the Opening’s Hypothesis still lacks, in writing, and grades each answer as Evidence.
Capability	Noun	A Capability is a named set of Verbs on one Noun family that every Startup reaches through api.sb with one key, metered, limited, and logged.
Capacity headroom	Control	Capacity is forecast from use, and every Interface keeps headroom above its peak load.
Capterra	Venue	Capterra is a directory Venue.
Card	Noun	A Card is a payment credential a Startup issues to one Worker under one Mandate, with controls compiled from that Mandate.
Card.issue	Verb	Issue creates a Card under a Mandate once the Mandate check passes, with explicit limits on every interval.
Category hubs	Play	Category hubs are owned directories that rank every product in a category by one published rule and route each Visitor to the best fit.
Category kit	Play	Category kit names the Problem a market does not search for yet, defines it for answer engines, and launches it on one dated day.
Certificates	Capability	Certificates keep a valid TLS certificate on every serving Domain, renew it through delegated validation, and name the check that fails.
Change	Noun	A Change is a proposed set of writes to definitions, previewed on its own branch, checked, approved, and merged as one unit.
Change a plan	Workflow	Change a plan prorates the current period, moves the Customer’s Entitlements to the new Offer, and confirms the change.
Change approval	Control	Every definition reaches production only through a merged Change, approved by a Worker at the required lineage distance from its author.
Change lead time	Metric	Change lead time is the hours from a Change opening to its deploy.
Change verdict	Workflow	Change verdict tests each new proposal against its checks and known-good runs, then returns pass or fail, never an Approval.
Change.merge	Verb	Merge applies a Change to live data with a three-way, field-level merge against its base Version.
Change.revert	Verb	Revert undoes a merged Change with a new Change and a superseding Decision, deleting nothing.
Change.review	Verb	Review runs every Evaluator on a Change’s preview and records each verdict on the Change.
Changelog	Component	Changelog lists published Content newest first, each item linked to the Version that shipped it.
Changelog	System	Changelog publishes what shipped in each Version as dated notes on the Site, in feeds and to subscribed Customers.
Channel	Noun	A Channel is a place Messages flow, such as a chat channel, a Mailbox, or an SMS number.
Chargebacks	Legal floor row	Chargebacks watches each Startup’s daily dispute rate on the shared merchant account, refunds complainers early, and pauses paid ads past the act level.
Chat app	Interface	A Chat app reaches a Product inside a chat workspace: its commands are the Product’s Verbs, and it ships through the workspace’s app directory.
Chat delivery	Capability	Chat delivery posts and receives Messages in connected chat workspaces, carries buttons and forms, and links each chat account to a Worker or Contact.
ChatGPT	Venue	ChatGPT is a search Venue.
Checkout	Capability	Checkout takes payment on a Startup’s own Domain through a hosted checkout page, payment links, a pricing table and an embedded payment form.
Checkout	Component	Checkout sells one Offer on the page through Stripe, then shows the Order or Subscription it created.
Chrome Web Store	Venue	Chrome Web Store is a marketplace Venue.
Claude	Venue	Claude is a search Venue.
CLI	Interface	The CLI runs every Verb from a shell, as a typed command per Verb or as `do Noun.verb` with JSON input.
Clinical practice	Legal floor row	Clinical practice sells care only through licensed clinicians and their own practices, licensed where the patient is, with no fee-splitting.
Close the loop	Workflow	Close the loop tells each Customer whose Evidence a merged Issue addresses that it shipped, then grades whether they used it.
Closer handoff	Play	Closer handoff brings a commissioned Human closer into a large Deal that stalled twice, paid only when it is won.
CMS	System	CMS holds authored Content, from posts to docs to legal Pages, with drafts, schedules and revisions, rendered on every Interface.
Cohort	Noun	A Cohort is a set of Startups that receives one Version of a shared definition, or one step of a Play, at the same time.
Cold email	Play	Cold email sends short Sequences to Prospects chosen by a dated signal, from secondary Domains, and pauses when complaints pass 0.1 percent.
Collection	Noun	A Collection is a Thing with members, either listed one by one or defined by a saved query.
Collection.export	Verb	Export writes a Collection’s records to a file or the Startup’s warehouse, once or on a schedule.
Collection.query	Verb	Query reads any Nouns the caller’s Permissions allow, by SQL or a Relationship path, across every System in one call.
Comment	Noun	A Comment is an internal note by a Worker about a Thing, never sent to a Contact.
Commerce	System	Commerce is the opt-in System for Startups that sell physical goods by dropship: catalog, Orders, upstream fulfillment and shipment tracking.
Commission	Noun	A Commission is what a Partner earns on the collected revenue its Referral brings, at a rate over a term, paid after a clawback window.
Commission partners	Play	Commission partners pay publishers, creators and Agents a share of the collected, net-of-refund revenue they bring, after the refund window.
Commission.pay	Verb	Pay transfers a Commission’s earned, unpaid amount to the Partner’s connected account through Stripe.
Commitment	Evidence grade	Commitment is an Evidence grade: what outside people offered: money, time, or an introduction.
Committed ICP members	Metric	Committed ICP members counts distinct outside ICP members whose Evidence on the Problem is commitment-grade or behavior-grade.
Common stock valuation	Capability	Common stock valuation gets an independent appraisal of common stock before options are granted, refreshed yearly or after a financing.
Communications Lead	Role	The Communications Lead answers the press, runs owned-account community engagement and events, and speaks for the Startup in a crisis.
Community answers	Play	Community answers solve questions where Customers already ask them, disclose affiliation, and post as an Agent only where the community allows Agents.
Company	Noun	A Company is a legal entity that holds Startups, signs Agreements, and owns equity, authority, and profit rights.
Company coverage	Capability	Company coverage obtains and renews the Company’s insurance policies, from general liability to cyber and directors and officers, sized to its risk.
Company dissolution	Capability	Company dissolution winds up a Company that no longer holds a business, filing final returns and its certificate while every record stays.
Company filings	Process	Company filings keeps the Company in good standing: it files each annual report, franchise tax and ownership report before its deadline.
Company formation	Capability	Company formation creates a Startup’s own Company: it records the entity-type Decision, files the certificate and appoints directors.
Company.dissolve	Verb	Dissolve winds up a Company that holds no business: it files final returns and the certificate, and keeps every record.
Company.incorporate	Verb	Incorporate forms a Company in a chosen jurisdiction, with its founders, shares and registered agent on record.
Company.register	Verb	Register applies for a sales tax, VAT or GST registration in one jurisdiction and records the grant as a Credential.
Company.submit	Verb	Submit files one tax return for a jurisdiction and its Periods, pays the tax due, and keeps the return as a Document.
Comparative advertising	Legal floor row	Comparative advertising names a competitor only truthfully, substantiates every claim before it runs, and uses their marks only to identify them.
Compile the demand kit	Workflow	Compile the demand kit emits every asset the demand Plays read before the first one runs, each tagged with its lineage.
Compliance	Process	Compliance proves every control holds, from the records the platform keeps as work happens.
Compliance	System	Compliance maps controls to frameworks, tests each from the records every Action leaves, and publishes the trust center buyers read.
Compliance Officer	Role	The Compliance Officer screens every Offer against the legal floor and keeps each control’s test passing.
Component	Noun	A Component is a named block of a Page, such as a hero, a pricing table, or a form, filled from records through typed props.
Compute openings	Workflow	Compute openings reads each Role’s record every day and opens an Opening wherever a gap only a Human can close crosses its Setting.
Concierge	Test ladder rung	Concierge delivers the outcome by hand to a few paying Customers, in the open.
Conduct	Control	Every Worker follows the Startup’s conduct rules, which Guards enforce: agents identify as agents, and each Human signs an acceptable-use Agreement.
Connect providers	Workflow	Connect providers wires a new Startup to the default provider of every capability it uses and tests each Integration.
Consent	Noun	A Consent is a person’s grant for one Purpose, with its basis, region, notice, evidence, and expiry.
Consent.withdraw	Verb	Withdraw ends a Consent at once: processing for its Purpose stops, and the record is kept.
Consumer reports	Legal floor row	Consumer reports serves a report only for a permissible purpose, keeps it accurate, resolves disputes within 30 days, and sends adverse action notices.
Contact	Noun	A Contact is a person or Agent a Startup knows by at least one address, where Consent to message them is recorded.
Contact.enrich	Verb	Enrich fills a Contact’s missing fields from outside sources and marks each value with where it came from.
Contact.enroll	Verb	Enroll adds a Contact to a Sequence, which sends its steps until the Contact replies or exits.
Contact.merge	Verb	Merge joins a duplicate Contact into another, keeping every link, Message and Event on the one that remains.
Contact.subscribe	Verb	Subscribe records a Contact’s chosen topics and frequency from the hosted preference page, with Consent for each topic.
Contact.suppress	Verb	Suppress records a Suppression for a Contact’s address, which every Startup honors forever.
Contact.unsubscribe	Verb	Unsubscribe stops commercial Messages to a Contact in one click, for one topic or all, honored at once.
Content	Noun	Content is authored material with a draft and a published state, such as a post, an article, or a changelog entry.
Content Lead	Role	The Content Lead writes and publishes the Pages, answers, and data reports that search engines and answer engines cite.
Content marketing	Process	Content marketing publishes the Pages, answers, and data reports that bring buyers and Agents to a Startup.
Content.draft	Verb	Draft writes Content of one kind from a brief, such as an article for a question the help center could not answer.
Content.publish	Verb	Publish puts a Content draft live on its Site and every Interface, once it passes the Evals for its kind.
Continuity	Process	Continuity sets recovery objectives per Capability, fails over between upstreams, names a successor signer, and runs restore drills on a cadence.
Continuous control testing	Control	Each automated control’s test runs daily over its whole population and records its result against a published root.
Contract cycle time	Metric	Contract cycle time is the days from an Agreement’s first draft to its signature.
Contracting	Process	Contracting covers every Agreement the Startup offers or signs, from its published terms to a negotiated contract.
Contractor payments	Capability	Contractor payments onboard contractors and human supply, collect their tax forms, pay accepted work and file year-end information returns.
Contracts Manager	Role	The Contracts Manager drafts, negotiates within set fallbacks, and stores every Agreement the Startup signs.
Contribution margin	Metric	Contribution margin is a paid Offer’s outside revenue minus the Costs its delivery and acquisition post, as a share of that revenue.
Contribution per outcome	Metric	Contribution per outcome is outside revenue minus delivery and acquisition Costs, divided by the accepted outcomes in the window.
Control	Noun	A Control is a rule the platform enforces on every write it covers, with a test that runs over the whole population.
Control definition	Control	Every control declares a test, at least one criterion and at least one implementer before it merges.
Control sameness	Control	Every namespace in scope runs the tested Version of each inherited control, or the difference is listed by Change.
Control testing	Workflow	Control testing runs each control’s test against the platform’s records every day and opens an Issue for each failure.
Control wake review	Control	A definition Change that wakes a control opens a Task for that control’s owner before it merges.
Conversation	Noun	A Conversation is a Thread with one or more Contacts that a Worker must answer, such as a support request.
Conversation.answer	Verb	Answer replies in a Conversation through the Channel it arrived on and closes the reply Task it opened.
Conversation.assign	Verb	Assign routes a Conversation to the Worker holding the right Role, by topic, Customer tier and language.
Conversation.close	Verb	Close marks a Conversation resolved, confirmed by the Customer or assumed after 72 hours with no reply.
Conversation.escalate	Verb	Escalate hands a Conversation and its summary to the Worker in the Role above, a Human only where one holds it.
Conversation.reopen	Verb	Reopen reverses a Conversation’s resolution when a reversal signal arrives within 7 days, and grades the resolution a failure.
Convert a trial	Workflow	Convert a trial reminds each Customer before their trial ends and converts it to paid, or ends it, on the Offer’s terms.
Corporate cards	Capability	Corporate cards issue virtual and physical cards to Workers and agents, each bound to a Mandate, merchant rules and Limits.
Corporate records	System	Corporate records keeps the legal Company behind a Startup: formation, officers, registered office, filings, board resolutions and good standing.
Cost	Noun	A Cost is an Entry against a cost account that an Action causes, posted to the Startup the Action ran in.
Cost coverage	Metric	Cost coverage is outside revenue divided by fully loaded Cost over the same window; 1 or more means revenue pays for the Startup.
Coupon	Noun	A Coupon is a discount on Offers, by amount or percent, for one charge, several months or every charge, limited by date and redemptions.
Creator ads	Play	Creator ads promote a creator’s winning post as a paid Ad under partnership rights, at or above the minimum effective budget.
Creator partnership	Play	Creator partnership signs creators on one ladder, from referral terms to paid post, co-branded Offer and cofounder, each paid on attributed collected revenue.
Creator probe	Play	Creator probe pays five to ten small creators $50 to $500 each for one post, each post a pre-registered arm of one Experiment.
Credential	Noun	A Credential is a standing authority a regulator grants a person or entity to perform certain acts in a jurisdiction.
Credential check	Workflow	Credential check confirms every Supplier’s standing each day and suspends a Supplier the same day its standing lapses.
Credential.verify	Verb	Verify confirms a Credential with the authority that issued it and records when it expires.
Credentialing	System	Credentialing verifies each Supplier’s Credentials with the issuer, tracks expiry, and decides who may perform a Reserved Act.
Credit Grant	Noun	A Credit Grant is a prepaid or promotional balance a Customer spends on a Startup’s metered Offers, checked before each call.
CreditGrant.apply	Verb	Apply spends Credit Grants against a finalizing Invoice, promotional first, then by priority and earliest expiry, and settles them through Stripe credit grants.
CreditGrant.issue	Verb	Issue gives a Customer a paid or promotional Credit Grant that its metered calls draw down before anything is invoiced.
CreditGrant.void	Verb	Void ends a promotional Credit Grant early and forfeits its remaining balance, keeping the record.
Credits	Capability	Credits let a Customer prepay or receive a balance that its metered calls draw down, checked before each call and settled on the Invoice.
Criterion	Noun	A Criterion is one requirement of an outside framework, such as SOC 2 or GDPR, that one or more Controls satisfy.
CRM	System	CRM keeps the Contacts and Organizations a Startup knows, every Lead, and the Deals it pursues with them.
Customer	Noun	A Customer is a party that has accepted an Offer from a Startup at any price, including zero.
Customer access	System	Customer access governs who acts in each Customer’s Tenant: members, invitations, Roles, Permissions, sign-in connections, directory sync and keys.
Customer health	Metric	Customer health is the share of outside paying Customers whose computed status is not `atRisk` at the window’s end.
Customer Lead	Role	The Customer Lead owns every Conversation and the single Thread each Person has with the Startup.
Customer referrals	Play	Customer referrals invite a Customer’s peers after a delivered outcome and pay the reward only on the peer’s paid, unrefunded Order.
Customer research	Process	Customer research learns from what buyers did and paid, never from their predictions.
Customer Team	Team	The Customer Team serves every Customer after the first acceptance: onboarding, support, retention, and the one Thread each Person has.
Customer.activate	Verb	Activate marks a Customer activated on an Offer once its declared activation Event reaches the count within the window.
Customer.exempt	Verb	Exempt records a Customer’s exemption or resale certificate, verifies it, and stops tax on its Orders where the certificate applies.
Daily ship	Workflow	Daily ship ranks misses, requests, and steps done by hand three times, then ships the top Issue as one small Change.
Dashboard	Noun	A Dashboard is one unified view of a scope, rendered as Markdown for Agents, screens for Humans, and JSON for native clients.
Dashboard.ask	Verb	Ask answers a plain-language question with a query over the Startup’s records and shows the query beside the result.
Dashboard.schedule	Verb	Schedule sends a Dashboard on a cadence to a Mailbox, a Channel or an Agent’s context, rendered for each.
Data broker	Legal floor row	Data broker registers the Company in each state broker registry once it sells personal data about people it has no direct relationship with.
Data editor	System	Data editor edits a Startup’s own Nouns directly: tables, saved views, imports, exports and bulk Changes.
Data Engineer	Role	The Data Engineer sources, licenses, and refreshes the Datasets a Startup sells, and keeps their quality measured.
Data residency	Play	Data residency pins a buyer’s Tenant to one region, adds the residency annex, and quotes the Price tier that includes it.
Data stories	Play	Data stories pitch original data to journalists and researchers, scored by mentions on the domains answer engines cite.
Database	Capability	Database stores every Thing in an owner database per namespace, with an analytics copy of every Event and reads at any past moment.
Dataset	Noun	A Dataset is a Product of curated Things of one Noun, with a promise that they are true.
Dataset API	Product Template	A Dataset API sells keyed lookups and queries over a Dataset to developers and Agents, metered per call.
Dataset freshness	Metric	Dataset freshness is the share of Datasets refreshed on their promised schedule.
Datasets	System	Datasets is the System behind each Dataset: curated Things of one Noun, built from Sources plus enrichment, refreshed and checked against its promise.
DataTable	Component	DataTable lists one Noun's records in chosen columns; rolled up across scopes, it adds a scope column instead of averaging.
Days sales outstanding	Metric	Days sales outstanding is the average days from an Invoice being sent to its payment.
Days to first outside Order	Metric	Days to first outside Order counts the days from Live entry to the first paid Order from an outside Customer.
db.sb	Product	db.sb is the one database behind api.sb, keeping every record and event of every Startup.
Deal	Noun	A Deal is a Startup’s pursuit of one buyer’s acceptance of one or more Offers, ending won or lost.
Deal.advance	Verb	Advance moves a Deal to its next stage once every field that stage requires is filled.
Deal.assign	Verb	Assign gives a Deal one owner Worker, who carries its next step until it is won or lost.
Deal.lose	Verb	Lose closes a Deal as lost and records the reason the buyer gave.
Deal.propose	Verb	Propose sends a Deal’s buyer a Quote they accept to place an Order.
Deal.win	Verb	Win closes a Deal as won, which places its Order and makes the buyer a Customer.
Debt collection	Legal floor row	Debt collection sends a validation notice, caps contact frequency, and never harasses or misleads when a Startup collects debts owed to others.
Decision	Noun	A Decision is the immutable record of a choice: its options, the choice, the reason, who decided, and the stakes.
Decision.supersede	Verb	Supersede replaces a Decision with a newer one, keeping both on record with the reason for the change.
Declared Verb attempts	Metric	Declared Verb attempts counts live calls in 7 days to each Verb no Function runs yet, ranking which Function to build next.
Default alive	Metric	Default alive is runway divided by the months to profit at current growth and fully loaded Cost; 1 or more reads alive.
Default-alive check	Workflow	Default-alive check forecasts cash and growth forward each week and reports whether the Startup reaches profit first.
Define a Product	Workflow	Define a Product turns an Offer’s promise into the Nouns and Verbs that every Interface, Page, and Tool is generated from.
Delegated sending	Legal floor row	Delegated sending lets an Agent send as a Human only under that Human’s Mandate, with the disclosure each jurisdiction’s bot law requires.
Deliver an outcome	Workflow	Deliver an outcome runs the work an Order bought, gets it confirmed, redoes it once on a miss, and bills only when done.
Delivery	Process	Delivery runs the Orders Customers place for Agent and Service outcomes, and bills only on confirmation.
Delivery Manager	Role	The Delivery Manager runs each Order a Customer places, gets it confirmed, redoes it once on a miss, and bills only when done.
Demand Budget	Noun	A Demand Budget is the money a founder commits each month to demand Plays, recorded as a Decision with a target and a stop rule.
Demand generation	Capability	Demand generation runs demand Plays for a Startup inside its own Systems and attributes the revenue each one earns.
Deploy reconciliation	Control	Only Versions a merged Change points to run, and any other running fingerprint opens an Incident.
Design first run	Workflow	Design first run compiles sample records, empty states and the shortest path to an Offer’s activation event from the definition.
Designer	Role	The Designer shapes every App and Site a Startup ships, as data that renders for Humans and Agents alike.
Developer relations	Play	Developer relations publishes examples, docs and answers that get a developer or Agent to a first successful call within five minutes.
Deviation closure	Control	A failed test opens an Issue that closes only by a Decision recording cause, remediation and management’s response.
Directory	Product Template	A Directory sells listings: Organizations pay to appear in a searchable Dataset that buyers and their Agents browse free.
Directory listings	Play	Directory listings keep a Startup listed and accurate on review sites, business profiles and vertical directories, free from the day it is Live.
Disclosure record	Control	Every disclosure of personal data to a third party is an Event that cites its Agreement and Purpose.
Discovery	System	Discovery runs buyer research: Interviews, Problems, graded Evidence, ICPs and Personas, so every Offer starts from what buyers said.
Discussions	System	Discussions gives Workers and Contacts headless Channels and Threads, where a mention assigns a reply Task and an Approval arrives with buttons.
Dispatch	System	Dispatch proposes each job to eligible, available Suppliers, books shifts, and proposes it again on decline before the deadline.
Dispute	Noun	A Dispute is a contested payment or delivery, such as a chargeback, a rejected Service outcome, or a buyer’s claim against a Supplier.
Dispute response	Capability	Dispute response answers chargebacks and contested deliveries with the Startup’s own records as Evidence, under each Dispute kind’s rules and deadlines.
Dispute.accept	Verb	Accept concedes an open Dispute without contest, so the buyer keeps the held amount and the Dispute closes.
Dispute.answer	Verb	Answer submits the seller’s Evidence on an open Dispute before its deadline: the contract, the delivered work, and its verdicts.
Dispute.appeal	Verb	Appeal asks for one review of a decided Dispute by a Worker who took no part in the first decision.
Dispute.decide	Verb	Decide rules on an answered Dispute for the buyer, the seller, or a split, and releases or returns the held amount.
DNS	Capability	DNS serves each Domain’s records as data, signs every zone with DNSSEC, and flags missing, drifted or dangling records daily.
DNS Record	Noun	A DNS Record is one DNS answer of a Domain: its type, name and value, who owns it, and what the world last answered.
DNSRecord.remove	Verb	Remove stops a Startup-owned DNS Record from answering; its history stays and a revert restores it.
DNSRecord.set	Verb	Set adds or changes a Startup-owned DNS Record through a Change, previewed against what the Domain answers today.
Document	Noun	A Document is structured, versioned material in one of three forms, a document, a deck, or a sheet, rendered to any format.
Document.render	Verb	Render produces a file from a Document in the format the reader asks for.
Documents	System	Documents keeps every versioned Document, deck or sheet, generated from records and rendered to the web, PDF, slides or spreadsheets.
Domain	Noun	A Domain is a hostname that points at a Thing, with a role, a status, and a lifecycle tracked as data.
Domain registration	Capability	Domain registration registers and renews each Startup’s Domains in a registrar account of its own, with its owner of record as registrant.
Domain.authenticate	Verb	Authenticate writes a Domain’s SPF, DKIM and DMARC records and verifies them before its first send.
Domain.benchmark	Verb	Benchmark measures a Domain’s estimated traffic, ranking Keywords, authority and referring domains beside the competitors named.
Domain.claim	Verb	Claim gives a Startup a one-label name under an issuing Domain, or assigns it a held Domain through an approved Change.
Domain.connect	Verb	Connect attaches a hostname a Startup already holds and verifies ownership through DNS.
Domain.register	Verb	Register buys a hostname for a Startup and points it at the Startup’s address.
Domain.release	Verb	Release lets a Domain’s registration or claim end, keeping its record, history and aliases.
Domain.renew	Verb	Renew extends a Domain’s registration by whole years at its renewal price, paid by its owner of record.
Domain.search	Verb	Search lists candidate names with availability, first-year price, renewal price and the rules of each extension.
Domain.transfer	Verb	Transfer moves a Domain’s registration to another holder or registrar, with its records intact.
Domain.verify	Verb	Verify checks a Domain’s DNS, ownership and certificate again and records each result, with the fix for any failure.
Domains	Capability	Domains connect names, DNS Records and certificates to a Startup’s Sites, Apps, Interfaces and Mailboxes, signed with DNSSEC by default.
Dormant	Lifecycle state	Dormant is the state of a Startup with no work running on it, whose records, site, and domain stay kept until it returns to Live.
Drill a restore	Workflow	Drill a restore restores each Capability’s records in isolation on its cadence, checks both recovery objectives, and opens an Issue on a miss.
Dropship store	Product Template	A Dropship store sells physical goods from a catalog while an upstream holds the stock and ships each Order, with tracking passed through.
Dunning	Workflow	Dunning retries failed payments on a schedule, tells the Customer once per retry, and pauses access only after the last attempt.
E2E managed service	Product Template	An E2E managed service runs a whole business function for the Customer, with Agents doing the work and Humans in the loop.
Earned mentions	Metric	Earned mentions counts the articles, Posts and podcasts each month that name the Startup without being paid.
Earnings	System	Earnings pays Suppliers, Partners and affiliates their earnings through Stripe, holds disputed amounts, and sends statements and year-end tax filings.
Editorial SEO	Play	Editorial SEO publishes guides, comparisons and alternative Pages that rank for searches a market already makes, refreshed on a fixed cadence or pruned.
Eligibility	Legal floor row	Eligibility refuses any declared use of Person data to decide credit, insurance, employment, or housing unless the Product is built as a consumer report.
Email delivery	Capability	Email delivery sends and receives email from warmed, authenticated Mailboxes, and checks Consent and Suppression before every send.
Email routing	Capability	Email routing receives mail for a Startup’s Domains, routes each address to a Mailbox or the sink, and publishes SPF, DKIM and DMARC.
Employment eligibility	Capability	Employment eligibility verifies each new employee’s right to work, records the employer’s attestation and keeps it for its retention period.
Encryption	Capability	Encryption protects every namespace in transit and at rest under its own keys, rotated on schedule with every old key kept.
Encryption	Control	Every record is encrypted at rest under its namespace’s key, and every connection is encrypted in transit.
Endorsements	Legal floor row	Endorsements bans fake or bought reviews and requires every Referral payment, insider review, and sibling recommendation to disclose its connection.
Engagement bridge	Play	Engagement bridge answers public questions from disclosed agent accounts and sends a direct Message only to a Person who engaged, quoting that act.
Engineering Lead	Role	The Engineering Lead builds and runs the Startup’s Products: it implements each Change, deploys it behind replay, and owns uptime of every Interface.
Engineering seals	Legal floor row	Engineering seals has a licensed engineer or architect in the project’s state seal every drawing or report the law reserves to them.
Engineering Team	Team	The Engineering Team builds and runs every Product: it implements Nouns and Verbs, ships Changes behind replay, and keeps every Interface up.
Enrichment	Capability	Enrichment finds and fills in people and Organizations, with provenance on every field and Suppression checked first.
Enrollment	Noun	An Enrollment is one person’s run through one Sequence: the current step, when the next fires, the branches taken, and why it ended.
Enrollment.cancel	Verb	Cancel ends one Contact’s run through a Sequence for good, with the reason it records as `exitReason`.
Enrollment.pause	Verb	Pause stops one Contact’s run through a Sequence at its current step, without ending it.
Enrollment.resume	Verb	Resume restarts a paused run at the step it stopped on and sets when that step fires.
Entitlement	Noun	An Entitlement is what a Customer gets from an accepted Offer: a Verb on a Noun in its Tenant, optionally bounded by a Limit.
Entitlement.check	Verb	Check says whether a Customer may call a Verb now, how much of its Limit remains, when that resets, and which Offer lifts it.
Entry	Noun	An Entry is one line of a double-entry posting: an amount to one account in the chart of accounts, caused by one Event.
Entry.post	Verb	Post records a manual Entry pair that no Verb caused, once a second Role approves it.
Entry.settle	Verb	Settle nets a Period’s intercompany Entries between two Companies into one transfer through Stripe and reconciles both sides.
Environment separation	Control	Actions in test never touch live records, move real money or send Messages to a real Person.
Environments	Capability	Environments give every namespace a test and a live environment, with separate keys, records and money over one shared definition.
Equity	System	Equity is the core System that keeps the cap table of each Company: shares, SAFEs, options and their holders, grants, vesting and conversions.
Escaped defects	Metric	Escaped defects counts the Issues a Customer reports each week that an existing check should have caught.
Evals	System	Evals grades outputs with versioned Evaluators, gates every Change before merge, and keeps each Worker’s track record.
Evaluator	Noun	An Evaluator is a versioned Function that grades an output against a rubric and returns a verdict.
Event	Noun	An Event is the immutable record of something that happened to a Thing, named by its Noun and past-tense Verb.
Event streams	Capability	Event streams record every completed Action as an immutable Event and deliver it, in order, to subscribers, Watches and replays.
Event.capture	Verb	Capture records an Event from a Site, App or API call that no Verb emits, such as a page view or a click.
Events and webinars	Play	Events and webinars host sessions for mid-market and enterprise Customers, turn each into on-demand content, and enroll attendees in a Sequence within a day.
Evidence	Noun	Evidence is a recorded quote, reading, or artifact that supports or refutes a claim, graded as behavior, commitment, or opinion.
Evidence-backed Decisions	Metric	Evidence-backed Decisions is the share of product Decisions that cite at least one piece of Evidence from buyers.
Expansion revenue	Metric	Expansion revenue is the recurring revenue outside Customers paying at the window’s start add in it: more units, a higher Price or another Offer.
Expense approval	Process	Expense approval checks every card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes each charge with its receipt.
Experiment	Noun	An Experiment is a test of a Hypothesis that varies copy or behavior through Flags and judges the variants by a primary Metric.
Experiment.conclude	Verb	Conclude ends an Experiment with a decision to ship, kill, or iterate, recorded as a Decision.
Experiment.start	Verb	Start opens an Experiment, splits traffic across its variants, and begins measuring its primary and guardrail Metrics.
Experimentation	Process	Experimentation tests one change against a control, with the threshold fixed before the start.
Experiments	System	Experiments tests Hypotheses by varying copy, Price or behavior through Flags and decides each winner from primary and guardrail Metrics.
Export controls	Legal floor row	Export controls classifies Software with encryption before export and refuses delivery to embargoed destinations and listed parties.
Exposure	Noun	An Exposure is the moment one unit meets the Variant its Flag assigned, logged with every option and its propensity.
Facebook	Venue	Facebook is a social Venue.
Fake door	Test ladder rung	Fake door adds a coming-soon Offer to a live Site and counts the clicks on it.
Fan out an outcome	Workflow	Fan out an outcome turns one confirmed Customer outcome into a dated number, and with Consent into a case study, quote and referral invite.
Faq	Component	Faq answers buyer questions in pairs, each answer filled from a record so it matches the live Offer.
Features	Component	Features lists what a Product does, one short line each, drawn from its Nouns and Verbs.
File	Noun	A File is the stored bytes of an upload or a rendering.
File the annual report	Workflow	File the annual report drafts each annual report, franchise tax and ownership report from the record and files it before its deadline.
File.edit	Verb	Edit makes a new File from an existing one by instruction, such as upscaling or animating a still, and leaves the source unchanged.
File.generate	Verb	Generate makes an image, video, speech or music File from a prompt and reference Files, and records how it was made.
Files	System	Files holds the stored bytes of each upload or rendering, versioned, with share links.
Fill rate	Metric	Fill rate is the share of requested Orders a Supplier accepts and starts within the promised time.
Finance Lead	Role	The Finance Lead keeps the books: it closes each Period, reports tax at the entity total, and sets the money Limits every Role works within.
Finance Team	Team	The Finance Team moves and records the money: Invoices, dunning, refunds within a Limit, payouts, the monthly close, tax, and runway.
Financial accounts	Capability	Financial accounts hold a Startup’s cash on Stripe, move it between its cash accounts and out to banks, and post every movement to the ledger.
Financial privacy	Legal floor row	Financial privacy gives a privacy notice, honors opt-outs from sharing, and runs a written security program wherever a Startup is a financial institution.
First response time	Metric	First response time is the median business hours from a Conversation’s first Message to its first answer.
First responses on time	Metric	First responses on time is the share of Conversations first answered before their `respondBy` time.
Fix a barrier	Workflow	Fix a barrier gives the reporter an accessible alternative at once and fixes the Page, App or document within five business days.
Flag	Noun	A Flag is a switch, evaluated per Visitor, Customer, or request, that selects which copy or behavior they get.
Flag split	Test ladder rung	Flag split randomizes Variants of the built thing behind a Flag and reads each against the control.
Flag.evaluate	Verb	Evaluate returns the Variant a Flag assigns one unit, the same one every time, and records the Exposure with every option and its propensity.
Flags	System	Flags decides which copy or behavior each Visitor, Customer or request gets, by rules and sticky splits evaluated at the edge.
Flow	Noun	A Flow is an ordered path through an App’s Dashboards that takes one Persona from first run to an Offer’s activation Event.
Footer	Component	Footer closes every Page with navigation, the Brand, and links to the locked terms and privacy Pages.
Forecast	Noun	A Forecast is a dated week-by-week projection of a Startup’s cash, revenue and Cost, computed from its records, that sets its spend state.
Foreign qualification	Capability	Foreign qualification registers the Company in each other state where it has employees or presence, and keeps each registration in good standing.
Form	Noun	A Form is a set of fields someone fills in on a Site or in a Message, producing a Lead, Evidence, or a Thing.
Form a company	Workflow	Form a company files the certificate, appoints a registered agent, gets a tax id, opens a bank account and issues founder shares.
Forms	System	Forms collects structured answers on a Site or in a Message and routes each submission to a Lead, Evidence or another Thing.
Founder	Role	The Founder is the Startup’s decider: it owns the strategy, sets the Goals, and rules on every Task another Role escalates.
Founder Run	Process	Founder Run walks every Startup Template through its published Interfaces in test, as a synthetic founder and buyers, and records each step that stops.
Founder voice	Play	Founder voice posts on a human founder’s own LinkedIn and X under a posting Mandate, each post drafted from the record and approved.
Founder-led marketplace	Startup Template	A Founder-led marketplace has one Human founder who signs for a Marketplace, while Agents recruit Suppliers and serve buyers.
Founding documents	Capability	Founding documents give a new Company its bylaws, initial consents, founder stock, vesting, invention assignments and tax elections.
Founding Hypothesis	Hypothesis kind	The Founding Hypothesis is the root Hypothesis a Startup authors first: one sentence with five slots, each graded by outside Evidence.
Founding Team	Team	The Founding Team decides what the Startup pursues: its Idea, its strategy, its Goals, and every call escalated to it.
Fraud loss rate	Metric	Fraud loss rate is fraud and Dispute losses as a share of the revenue collected in the same month.
Fraud screen	Workflow	Fraud screen scores each new Customer for fraud and abuse and holds a suspect Party before its first money move.
Fraud screening	Control	Each new Customer is scored for fraud, and a suspect Party is held before its first money move.
Free tools	Play	Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool.
French language	Legal floor row	French language serves the Site, terms, and support in the French language wherever it is the sole official language, as prominent as any other.
Fully loaded acquisition cost	Metric	Fully loaded acquisition cost is every Cost a Play posts, agent and shared Cost included, divided by the outside Customers it acquires.
Fully loaded Cost	Metric	Fully loaded Cost sums every Cost the Startup’s Actions post, plus its share of shared Cost under the stated allocation rule.
Function	Noun	A Function is how a Verb executes, as code, a generative model, an Agent, or a Human, invisible to the caller.
Functions	Capability	Functions run a Verb as code, a model call, an agent or a human Task, behind one signature.
Fund offering	Legal floor row	Fund offering shares fund material only privately unless every buyer is verified accredited, and files each required SEC notice on time.
Funnel	Noun	A Funnel is a designed path to an Offer: a landing Page, an opt-in that makes a Lead, a Sequence, then the Offer.
G2	Venue	G2 is a directory Venue.
Gambling	Legal floor row	Gambling refuses any Startup that takes stakes on chance for a prize, including betting, paid-entry contests of chance, and casino games.
Gathering	Noun	A Gathering is a scheduled session many people attend at once, such as a webinar, a workshop, or a launch call, hosted by a Startup.
Gathering.register	Verb	Register gives a Contact a place at a Gathering, or a waitlist place when the Gathering is full.
Gemini	Venue	Gemini is a search Venue.
GitHub	Venue	GitHub is a community Venue.
Gmail	Venue	Gmail is a email Venue.
Go dormant	Process	Go dormant stops every running Workflow, ends Offers on their own terms, and keeps the records, Site, and domain until the Startup resumes.
Goal	Noun	A Goal is what a Thing is trying to achieve: an objective with one or more Key Results.
Goals	System	Goals records what each Thing is trying to achieve: its Goals, Key Results read from Metrics, and the Decisions behind them.
GoalTree	Component	GoalTree draws Goals as a tree through the Goals each one supports, with every Key Result on pace or behind.
Google AI Overviews	Venue	Google AI Overviews is a search Venue.
Google Business Profile	Venue	Google Business Profile is a directory Venue.
Google Cloud Marketplace	Venue	Google Cloud Marketplace is a marketplace Venue.
Google Display	Venue	Google Display is a display Venue.
Google Play	Venue	Google Play is a app store Venue.
Google Search	Venue	Google Search is a search Venue.
Governance	Legal floor row	Governance gives every board vote, consent, officer appointment, and officer signature the law requires to a natural person.
Governance oversight	Control	The board or sole officer reviews control results each period and records that oversight as a Decision.
Graduate	Lifecycle state	Graduate is the state of a Startup that leaves its studio for a company of its own, keeping its Brand, Customers, and records.
Graduate	Process	Graduate moves a Startup to a Company of its own: entity, Agreements, accounts, Audience, and records, with Customers served throughout.
Guard	Noun	A Guard is a check every outbound Message and publish passes, from code rules to model review to a Human for high stakes.
Hacker News	Venue	Hacker News is a community Venue.
Handle	Noun	A Handle is an account or name a Startup or Brand holds on an outside platform, bound to an Integration credential.
Handle a takedown	Workflow	Handle a takedown removes material named in a valid notice, tells the poster, and restores it after a valid counter-notice.
Handle a vulnerability report	Workflow	Handle a vulnerability report acknowledges a security report within three days, confirms and fixes it, and credits the reporter.
Handle.connect	Verb	Connect binds a Handle to the Integration credential it publishes through, once the platform confirms the account.
Headless SaaS	Product Template	Headless SaaS sells Software with no App of its own: Customers and their Agents use it through the API, MCP server, SDK, and CLI.
Health data	Legal floor row	Health data requires a signed BAA before PHI flows, keeps PHI inside its Tenant, and gates consumer health data behind Consent.
Health data agreements	Control	A Startup holds health fields only after every upstream that processes them signs a business associate Agreement.
Hero	Component	Hero opens a Page with a headline, one supporting line, and one button bound to an Offer.
Hire a human	Workflow	Hire a human recruits a Person for a Role that the law or the Startup reserves for Humans, through a paid work trial.
Hiring	Process	Hiring brings a Human into a Role through a paid work trial instead of interviewing.
Hiring	System	Hiring fills open Roles with Humans: postings, candidates, screening calls held as Meetings, assessments and employment Agreements.
Hold	Lifecycle state	Hold is the state of a Startup that keeps operating and serving Customers while its owner adds no new investment.
Hold review	Process	Hold review decides each quarter whether a Live Startup keeps its investment, holds, graduates, sells, or goes dormant.
Holder	Noun	A Holder is the Party that holds a Share or an Instrument on a Company’s cap table.
House ads	Play	House ads show sibling Startups on the Portfolio’s own Sites, docs and receipts when relevance beats the host Page’s own conversion value.
Human	Noun	A Human is a Worker who is a person, acting on Tasks through Apps, Mailboxes, and Channels.
Human hours per $1k outside revenue	Metric	Human hours per $1k outside revenue is the hours people log on the Startup per $1,000 of outside revenue, outside the legal floor.
Human.hold	Verb	Hold sets aside part of a supplying Human’s earned balance against an open Dispute or an Order inside its clearance period.
Human.invite	Verb	Invite asks a person to join a Startup in a named Role, sharing that Role’s work with its Agent.
Human.onboard	Verb	Onboard admits a recruited Human to supply work once their identity, Credentials and payout details verify.
Human.recruit	Verb	Recruit invites a person to supply credentialed work to a Startup through its supply App.
Human.release	Verb	Release frees a held amount for payout once its Dispute closes or its clearance period ends.
Human.remit	Verb	Remit pays a supplying Human’s earned balance to their bank account through the Startup’s payment account.
Human.suspend	Verb	Suspend stops a supplying Human from taking new Tasks while a Credential lapses or a dispute is open.
Hypothesis	Noun	A Hypothesis is a belief about a Startup stated so it can be proved wrong, with the Metric and threshold that settle it.
Hypothesis.drop	Verb	Drop retires a Hypothesis from active work and keeps it, with its Evidence, on record.
Hypothesis.test	Verb	Test binds a Hypothesis to the Experiment that decides it and moves the Hypothesis to testing.
ICP	Noun	An ICP is the ideal customer profile a Startup is built to win: who they are and what they do.
Idea	Lifecycle state	Idea is the state of a Startup that states its Idea and who pays, before any build work starts.
Idea	Noun	An Idea is a business concept that exists apart from any Startup that pursues it and outlives each one.
Idea.pursue	Verb	Pursue starts a Startup on an Idea as one variant of the Experiment that tests the Idea.
Identity	Capability	Identity signs in humans and agents, issues every key and session, and connects single sign-on and directory sync for Customers.
Identity checks	Legal floor row	Identity checks verify the natural person behind a Company, its beneficial owners, and representatives wherever KYC or a notary requires the person themselves.
Implementation	Noun	An Implementation is how an Interface, System, or Verb of a Product runs: managed by the platform, custom code on it, or external.
Import and export	Capability	Import and export bring a Customer’s records in from another tool and hand every record back in one call.
Inbound sales	Process	Inbound sales answers every Lead in writing at once and carries the buyer to a signed Agreement.
Incident	Noun	An Incident is an Issue where an Interface or Site fails Customers in production, tracked from detection to postmortem.
Incident handling	Control	Each Incident is contained, restored and closed with a postmortem and the Change that prevents a repeat.
Incident response	Process	Incident response restores service first, fixes the cause second, and prevents the repeat third.
Incident.acknowledge	Verb	Acknowledge records that an on-call Worker owns an open Incident and stops its escalation.
Incident.open	Verb	Open starts an Incident from a failing Monitor, an error spike or a Metric past its threshold, and pages the on-call Worker.
Incident.resolve	Verb	Resolve closes an Incident once its Monitors pass, posts the resolution to the status page and opens the review Task.
Incorporation	Process	Incorporation forms the Startup’s own Company: the entity Decision, the certificate, a registered agent, the tax id, a bank account and founder shares.
Information returns	Legal floor row	Information returns collects a tax form and matches a TIN before a Company first pays a non-employee, then files each year’s returns.
Inherited floors	Control	A namespace inherits every control Setting from its parent and can tighten it, never loosen it.
Input validation	Control	Every Action’s inputs are checked against its Verb’s declared fields before it runs, and invalid input ends the Action refused.
Instagram	Venue	Instagram is a social Venue.
Instrument	Noun	An Instrument is a right to future ownership in a Company: a SAFE, a note, an option or a warrant.
Instrument.cancel	Verb	Cancel ends an unvested, expired or forfeited Instrument and returns any option Shares to the pool.
Instrument.convert	Verb	Convert turns a SAFE or note into Shares at a priced round, at its cap or discount, whichever gives more Shares.
Instrument.exercise	Verb	Exercise buys the Shares an option or warrant covers at its strike price, up to what has vested.
Instrument.grant	Verb	Grant gives a Holder an option from the pool, with its strike price, vesting schedule and cliff.
Insurance applications	Legal floor row	Insurance applications have an officer sign every representation on an application, since a misstatement can void the policy.
Insurance producers	Legal floor row	Insurance producers sells, quotes, or negotiates insurance only through a producer licensed in the buyer’s state, and pays commission only to licensees.
Intakes answered on time	Metric	Intakes answered on time is the share of intake Threads that get a first answer before their deadline.
Integration	Noun	An Integration is an outside Source connected to a System with credentials, at Studio, Startup, or Customer scope.
Integration Engineer	Role	The Integration Engineer connects each Startup to its providers and imports, and keeps every sync healthy.
Integration partners	Play	Integration partners ship an integration with a product the Customer already uses, then list it and share Leads under a referral Agreement.
Integration.call	Verb	Call sends one request to an upstream through an Integration, with its token filled in server-side, for endpoints no Mapping covers.
Integration.connect	Verb	Connect asks an account holder to approve an outside account for one System and records the grants they approve.
Integration.pause	Verb	Pause stops every call through an Integration at once and keeps its token and cursor.
Integration.reconnect	Verb	Reconnect re-approves an Integration in place, keeping its id and cursor, so nothing re-imports.
Integration.refresh	Verb	Refresh renews an Integration’s outside token before it expires; a refused refresh moves it to `needsReauth`.
Integration.resume	Verb	Resume restarts a paused Integration from its cursor and releases the Actions that waited on it.
Integration.revoke	Verb	Revoke ends an Integration at once: its token is revoked with the upstream, and every record it brought in stays.
Integration.sync	Verb	Sync exchanges records between a System and its connector, and the declared leader wins every conflict.
Integrations	Capability	Integrations bind a wrapped outside Source to a System with credentials under an Agreement.
Intellectual property	System	Intellectual property keeps a Startup’s trademarks, patents, Domains and handles as one register, with deadlines and renewals watched.
Interface	Noun	An Interface is how a person or an Agent reaches a Product: an API, MCP server, CLI, SDK, Site, or App.
Interview	Noun	An Interview is one person’s pass through a question script, led by an Agent, whose answers become Evidence.
Investment advisers	Legal floor row	Investment advisers sells personal securities advice only through a registered adviser; a Startup itself publishes general information only.
Invoice	Noun	An Invoice is what a Customer owes for one or more Offers over one billing period.
Invoice reminders	Workflow	Invoice reminders tell each Customer about a `send` Invoice before its due date and once past it, and never retry a charge.
Invoice.bill	Verb	Bill finalizes an Invoice and presents it to the Customer for payment.
Invoice.collect	Verb	Collect charges a Customer’s saved payment method for an open Invoice and retries on failure.
Invoice.refund	Verb	Refund returns all or part of a paid Invoice to the Customer’s original payment method and posts the reversing Entries.
Invoice.void	Verb	Void cancels an unpaid Invoice, keeps it on record, and posts the reversing Entries.
InvoiceList	Component	InvoiceList lists one Customer’s Invoices newest first, each with its status, its PDF and a pay button while it is open.
Invoicing	Capability	Invoicing bills a Customer with a numbered Invoice, payment terms and a hosted payment page, then collects, reminds or voids it.
Issue	Noun	An Issue is a Task reporting a problem or request, such as a bug or a feature request, with a reporter and a triage step.
Issue a refund	Workflow	Issue a refund returns money within the Billing Specialist’s Limit and leaves an Approval for any amount above it.
Issue.estimate	Verb	Estimate records the effort an Issue needs, in days, so a week holds only what fits.
Issue.reopen	Verb	Reopen returns a resolved Issue to its owning Role when the fix does not hold.
Issue.resolve	Verb	Resolve closes an Issue with its fix recorded and tells every Customer who reported it.
Issue.schedule	Verb	Schedule commits an Issue to a week of work and records each scope change after the week starts.
Issue.triage	Verb	Triage sets an Issue’s severity and owning Role from its content and the Customer it affects.
Iteration	Process	Iteration improves the Startup one change at a time: one number, the worst step, and one change a week.
Jurisdictions	Legal floor row	Jurisdictions governs a first cold email outside the US: sent under legitimate interest with its source named, or skipped where Consent is required.
Key Result	Noun	A Key Result is one measurable target inside a Goal: a Metric, a baseline, a target, and a deadline.
Keyless signup	Play	Keyless signup lets an Agent call and pay on first contact, with no key and no signup, through a priced payment-required reply.
KeyResult	Component	KeyResult shows one Key Result's value against its target, with a weekly pace derived from the distance and weeks left.
Keyword	Noun	A Keyword is a search phrase or AI prompt that Pages target, with its rank and citations observed over time.
Keyword.measure	Verb	Measure records a Keyword’s monthly search volume, difficulty, cost per click and trend in one locale.
Knowledge base	System	Knowledge base holds the articles Customers and Agents answer from, in a searchable help center that cites every answer.
KV and cache	Capability	KV and cache serve hot reads at the edge with explicit expiry, and every value rebuilds from the database.
Launch announcement	Workflow	Launch announcement tells a new Startup’s Audiences it is live through a launch post, its listings, and Agent registries.
Launch sites	Play	Launch sites post a one-day launch that buys a dated record and a backlink, by default as one collection launch per template.
Launch week	Play	Launch week batches a quarter’s tier 1 and tier 2 Changes into five dated days of posts, Pages, listing refreshes and newsletters.
Launches	Process	Launches tell the right Audiences a Startup is live, where those Audiences already look.
Lawful basis	Control	Personal data is processed only under a recorded Consent or another lawful basis tied to a Purpose.
Lawyers	Legal floor row	Lawyers applies the conduct rules wherever a lawyer’s services are sold: no outcome promises, no paid recommendations, no fee-sharing, and conflict checks.
Lead	Noun	A Lead is a Contact who raised a hand, by joining a Waitlist, filling a Form, or replying, without accepting an Offer.
Lead nurture	Play	Lead nurture enrolls each Lead who has not bought in a Sequence keyed to what they do, ending at purchase, reply or 90 silent days.
Lead.assign	Verb	Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says.
Lead.convert	Verb	Convert ends a qualified Lead’s pursuit as a Lead: it opens a Deal or routes the Lead to self-serve checkout.
Lead.disqualify	Verb	Disqualify ends a Lead’s pursuit because it fits no Offer, with the reason; its Contact record and Consent stay.
Lead.nurture	Verb	Nurture takes a Lead that is not ready to buy off its owner’s queue and onto a Sequence, until it raises a hand again.
Lead.qualify	Verb	Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it.
Ledger	System	Ledger is the double-entry book of record: Entries posted from Events, reconciled to Transactions, and closed each Period into statements.
Legal Lead	Role	The Legal Lead keeps the Startup’s terms, privacy notice, and Consent rules current and routes every Reserved Act to a licensed Human.
Legal notices	Process	Legal notices routes subpoenas, summonses, demand letters, and regulator inquiries to the owner of record within a day, and holds the records they name.
Legal process	Legal floor row	Legal process answers a subpoena, summons, or court order by its deadline through the owner of record, and holds every record it names.
Legal services	Capability	Legal services draft, review and advise, with every Reserved Act performed by an independent licensed attorney.
Legal Team	Team	The Legal Team keeps the Startup lawful: Agreements, privacy and Consent from day one, screening of every Offer, and every Reserved Act.
LensGrid	Component	LensGrid places Things on a stored two-by-two grid of two Metrics, as one part of a Dashboard.
License renewals	Process	License renewals renews each business license and permit before it expires and holds any Offer that depends on one that lapses.
Licensed acts	Legal floor row	Licensed acts stops an Order’s work at every Reserved Act until a credentialed Human in standing signs it as an Attestation.
Licensed professional network	Startup Template	A Licensed professional network extends the Founder-led marketplace into a Licensed-human marketplace that buyers and their Agents book.
Licensed review	Capability	Licensed review has a credential holder review agent-prepared work and approve, return or decline it under their own Credential.
Licensed review	Process	Licensed review puts a credentialed Human’s Attestation on every Reserved Act before it reaches a Customer.
Licensed-human marketplace	Product Template	A Licensed-human marketplace matches buyers with credentialed professionals and adds recruiting, Credential checks, and an App where they take work.
Licenses and permits	Capability	Licenses and permits obtain and renew the business licenses and regulated authorities the Company needs where it operates.
Licensing	Legal floor row	Licensing holds an Offer from sale until every Credential, registration, or entity of record it needs is held and counsel has read it.
Lifecycle	Noun	A Lifecycle is the states a Thing of one Noun moves through and the Verbs that move it between them.
Lifetime value	Metric	Lifetime value is the contribution an outside Customer is expected to produce, capped at 24 months.
Limit	Noun	A Limit is a bound on a Permission, Entitlement, or Mandate, checked before every call; exceeding it creates an Approval.
Limit.raise	Verb	Raise lifts a Limit after an Approval allows it, and the Action that waited on it proceeds.
LinkedIn	Venue	LinkedIn is a professional Venue.
LinkedIn outbound	Play	LinkedIn outbound sends connection requests and Messages from a Human’s own LinkedIn profile under a Mandate, with Agents researching and drafting.
Liquidity	Metric	Liquidity is the share of listings that transact with an outside Customer within the window.
Listings	System	Listings presents other Parties in a public Collection: unclaimed profiles, claims, verification, paid placement and moderation.
Live	Lifecycle state	Live is the state of a Startup that is publicly reachable and takes money from Customers for at least one Offer.
Localization	Capability	Localization translates a Startup’s Site, docs, Messages, and support into each Market’s locales and keeps every translation in step with its source.
Log completeness	Control	Every Event commits to the previous Event’s hash, and hourly published roots let anyone prove the log complete.
Logo churn	Metric	Logo churn is the share of outside Customers paying at the start of a month who stop paying by its end.
Made with	Play	Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one.
Mail handling	Process	Mail handling reads every scanned piece of mail at the Startup’s address, routes legal mail within the hour, deposits checks and forwards the rest.
Mailbox	Noun	A Mailbox is an email Channel at a Domain, held by a Startup, a Role, or a Worker, so every Agent has its own.
Mailbox.rest	Verb	Rest pauses a Mailbox’s sending when a brake fires and resumes it when the reading clears.
Mailbox.retire	Verb	Retire stops a Mailbox for good and keeps its address, Messages and sending history.
Mailbox.warm	Verb	Warm ramps a new Mailbox from a few sends a day to its cap over two to four weeks.
Mailboxes	System	Mailboxes sends and receives Messages from addresses at a Startup’s Domains, held by a Startup, a Role or a Worker, with Consent and Suppressions enforced.
Mailing address	Capability	Mailing address gives a Startup a postal address that receives its mail, scans each piece, and forwards it or deposits checks.
Make	Venue	Make is a marketplace Venue.
Managed service firm	Startup Template	A Managed service firm extends the Agent-run services firm with Humans who share Roles and an E2E managed service for businesses.
Mandate	Noun	A Mandate is a standing authorization for an Agent to act for a Party, within Permissions and Limits, until it expires.
Mandate.authorize	Verb	Authorize grants an Agent a standing Mandate to perform a Verb within a Limit, without asking each time.
Mandate.pause	Verb	Pause stops every new Action under a Mandate at once and keeps its scope, so it can resume unchanged.
Mandate.resume	Verb	Resume restarts a paused Mandate with its scope, Limits and approval rule unchanged.
Mandate.revoke	Verb	Revoke ends a Mandate at once, so new Actions under it are refused and running ones finish.
Mandate.spend	Verb	Spend pays an outside party for a Startup with a single-use card, within a Mandate and its Limit.
Manual Entry review	Control	An Entry no Verb caused lands only after a second Role approves it.
Mapping	Noun	A Mapping translates one Source’s shape into the registry’s: its fields to a Noun’s fields, or an outside endpoint’s inputs and outputs to a Verb’s.
Market	Noun	A Market is a region where a Startup sells, hires, or keeps books, with its currency, locales, and the floor rows that wake there.
Market data	Capability	Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach, each with provenance.
Market.enter	Verb	Enter opens a Market to a Startup: Prices in its currency, the Site in its locales, and its floor rows woken.
Marketing Lead	Role	The Marketing Lead owns demand and the story: positioning in the buyer’s words, launches, and the demand Plays each Startup runs.
Marketing Team	Team	The Marketing Team creates and harvests demand: the Brand story, launches, Content, Experiments, and the Metrics the whole Startup reads.
Marketplace	Product Template	A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every transaction it settles.
Marketplace listings	Play	Marketplace listings put a Product in app stores and cloud marketplaces and request reviews only after a Customer’s first success.
Marketplace payments	Capability	Marketplace payments settle each sale on the Supplier’s own connected Stripe account and keep the Marketplace’s take as an application fee.
Matchmaking	System	Matchmaking pairs buyers with Suppliers’ Offers, records the merchant of record on each Order, and takes the Startup’s fee through Stripe.
MCP	Interface	The MCP server gives any agent four tools, `search`, `fetch`, `try` and `do`, that reach every Verb through typed programs.
MCP Registry	Venue	MCP Registry is a agent registry Venue.
Media	Capability	Media generates, edits and transcribes images, video, voice and music, with provenance on every asset.
Media production	System	Media production makes a Startup’s Videos, images and voice from its records: drafted, generated, rendered per format, checked, then finalized for publishing.
Meeting	Noun	A Meeting is a scheduled time when Workers and Contacts meet about one or more Things, producing notes, Decisions, and Tasks.
Meeting.book	Verb	Book schedules a Meeting with a Contact at a time both calendars hold free.
Member Directory	Noun	A Member Directory is a Customer’s own list of people and groups, pushed into its Tenant so access follows employment.
MemberDirectory.deactivate	Verb	Deactivate stops a Member Directory’s pushes; everyone it added keeps their Roles until an admin removes them.
MemberDirectory.deprovision	Verb	Deprovision ends one person’s access to a Tenant in one Action when the Customer’s directory removes them.
MemberDirectory.provision	Verb	Provision starts a Customer’s Member Directory pushing people and groups into its Tenant, with groups mapped to Roles.
Memory	Noun	A Memory is a Worker’s own Collection of what it has learned and kept, read by its Functions.
Merchant account	Capability	Merchant account gives a Startup its own connected payments account at its first sale, so it sells and settles as seller of record.
Message	Noun	A Message is one communication from any party over one medium, such as email, SMS, or chat, inbound or outbound.
Message.broadcast	Verb	Broadcast sends one Message to an Audience, now or at a set time, split by Variant when an Experiment runs.
Message.schedule	Verb	Schedule holds a Message until a set time and sends it then, unless it is canceled first.
Meter	Noun	A Meter is a billable measure of usage that turns usage Events into Entries exactly once.
Metric	Noun	A Metric is a named measure computed from Events or Entries, always derived and never typed in.
Metric freshness	Metric	Metric freshness is the share of Metrics whose latest value is less than one day old.
Metric.define	Verb	Define compiles a Metric’s query against the Startup’s Events and Entries and lists every Event it reads.
Metric.query	Verb	Query reads Metrics or Events as a trend, funnel, retention curve, path or lifecycle, broken down by any property.
Metric.watch	Verb	Watch alerts the owner of a Metric when it crosses a threshold, by a Task or a Message.
MetricTile	Component	MetricTile shows one Metric's value for a window, with its trend, its noise band, and how fresh the number is.
Minimum Success Criteria	Noun	Minimum Success Criteria is the one number a Startup must reach by a date to stay worth running: a Goal the Founder sets once.
Minors	Legal floor row	Minors gets verifiable parental Consent before collecting personal data from a child under 13, and age-gates every Product not built for children.
Mode	Noun	A Mode is how a caller invokes a Verb: try waits and stores nothing, send returns a pending Action, do waits for the result.
Monday Role review	Workflow	Monday Role review records a Role Review for every filled Role and sends the Founder one Decision request per missed result.
Money services	Legal floor row	Money services moves funds only through the payments rail; a Startup that transmits money, issues stored value, or lends needs a licensed upstream.
Monitor	Noun	A Monitor is a scheduled check on something outside a Startup’s control, such as uptime, a Keyword’s rank or an AI answer, recording Events.
Monitor.check	Verb	Check runs a Monitor once now from several regions and records the result as an Event.
Monitoring	System	Monitoring captures errors, logs and traces, checks uptime and scheduled jobs, and ties each failure to the Version that caused it.
Month-3 retention	Metric	Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later.
Monthly budget	Workflow	Monthly budget compares last month’s spend with each Budget, forecasts six months ahead, and asks the Founder to approve any Budget change.
Monthly close	Workflow	Monthly close reconciles every Transaction to the ledger and closes the Period by the set working day.
Motion	Noun	A Motion is the shape of a sale: who buys an Offer and who acts for them, such as b2b, b2c, b2d, b2a, or b2a2b.
Motor records	Legal floor row	Motor records serves personal fields from a state motor vehicle record only for a declared permissible use, recording every recipient and use.
Multi-human	Operating model	Multi-human is the operating model where several Humans share Roles with Agents, each Human working under their own Mandate and Limits.
Must-have share	Metric	Must-have share is the share of surveyed activated outside Customers who say losing the Product would disappoint them most.
n8n	Venue	n8n is a marketplace Venue.
Namespace isolation	Control	A namespace reads and writes only its own records, unless an Agreement grants a scoped read.
Navigation	Component	Navigation lists the routes one Persona may reach in an App or Site, derived from its grants.
Net revenue retention	Metric	Net revenue retention is this month’s revenue from outside Customers who paid twelve months ago, divided by their revenue then.
Next outcome	Play	Next outcome offers the next Service a Customer needs at the moment it comes due, such as an annual filing after a formation.
Nightly quality run	Workflow	Nightly quality run re-runs every check, replays known-good runs, and opens an Issue for each regression.
Notarization	Capability	Notarization has a commissioned notary notarize a signer’s Document online and returns the certificate and journal entry as records.
Notices	Legal floor row	Notices publishes a privacy notice and terms on every Site before its first signup or card, rendered from the Startup’s definition.
Notices	System	Notices delivers in-app, push, SMS and email notices to Customers and Workers by their preferences, with digests and quiet hours.
Notify a breach	Workflow	Notify a breach tells each regulator and affected Person about a personal-data breach within the legal deadline, which counts from awareness.
Notify regulator	Process	Notify regulator files every notice a notifiable Incident owes before its statutory clock runs out, and records each filing.
Noun	Noun	A Noun is a type of record, with its properties, its relationships, and the Verbs that act on it.
Noun.retire	Verb	Retire removes a published Noun from new Versions; its records, its history and every pinned Version keep serving.
Noun.trace	Verb	Trace lists every Verb, Process, Offer, Dashboard and Version that references a Noun, so an edit or a retire shows its reach first.
npm	Venue	npm is a directory Venue.
Observability	Capability	Observability captures logs, traces and errors from every request and Action, and opens an Incident when a check fails.
Offboard from a Role	Workflow	Offboard from a Role revokes the leaving holder’s access within the hour, hands on their open work, and settles what they are owed.
Offer	Noun	An Offer is a Product, under a Brand, at a price, on terms, made by a Startup.
Offer.accept	Verb	Accept records that a party takes an Offer, which makes that party a Customer of the Startup.
Offer.grant	Verb	Grant adds an Entitlement to an Offer: a Verb its Customers may call, optionally bounded by a Limit.
Offer.publish	Verb	Publish makes an Offer available for parties to accept.
Offer.subscribe	Verb	Subscribe accepts a recurring Offer as a Subscription that renews each period until it ends.
Offer.trial	Verb	Trial starts a Customer on an Offer free for a set number of days, with or without a card, converting or ending by its terms.
Offer.withdraw	Verb	Withdraw closes a published Offer to new Customers and leaves every existing Order and Subscription in force.
Offline replay	Test ladder rung	Offline replay scores a Variant on the kept log of past choices before anyone sees it.
On-demand work	Capability	On-demand work books vetted, credentialed people per shift or job and pays them on verified completion.
Onboard a Customer	Workflow	Onboard a Customer gets each new signup to first value, doing the setup by hand until three repeats make it an Issue.
Onboard into a Role	Workflow	Onboard into a Role grants the new holder only the Permissions the seat needs, hands them its contract, and sets the first Role review.
Onboarding	Process	Onboarding gets every new Customer to first value, by hand until the Startup automates each step.
Onboarding Specialist	Role	The Onboarding Specialist gets each new Customer to first value, doing the setup by hand until the Startup automates it.
One-way Action windows	Control	A one-way Action waits out its delay window, and an Action over its Limit waits for an Approval.
Open source	Play	Open source publishes the SDK and integration layer as open repositories, keeps the hosted Product paid, and answers every issue within 48 hours.
Opening	Noun	An Opening is a Startup’s computed need for a Human in a Role: its kind, its reason, and the Hypothesis a hire must prove.
Operations Lead	Role	The Operations Lead runs the Startup’s week: it runs the Monday Role review, coordinates incidents, and requests Decisions from the Founder.
Operations Team	Team	The Operations Team runs the Startup day to day: it delivers outcomes, keeps human supply booked, stops abuse, and runs the Monday Role review.
Opinion	Evidence grade	Opinion is an Evidence grade: what outside people think, which weighs zero.
Order	Noun	An Order is a Customer’s commitment to buy one or more Offers once, moving from placed to paid, fulfilled, and closed.
Order.cancel	Verb	Cancel ends an Order before fulfillment and returns any payment in full.
Order.confirm	Verb	Confirm records the Customer’s sign-off on delivered work, which closes the Order and earns the Startup its fee.
Order.deliver	Verb	Deliver hands the finished work of a Service Order to its Customer and opens the acceptance window.
Order.dispute	Verb	Dispute contests a delivered Order under its Outcome Contract and starts the remedy the contract names.
Order.fulfill	Verb	Fulfill grants what an Order bought: Entitlements for software and data, a shipment for goods.
Order.pay	Verb	Pay settles an Order’s amount through the Startup’s payment account and posts the matching Entries.
Order.place	Verb	Place commits a Customer to buy an Offer once and records the Offer Version and price at that moment.
Order.refund	Verb	Refund returns all or part of an Order’s payment to the Customer and posts the reversing Entries.
Order.revise	Verb	Revise sends delivered lines back for one counted revision, with the changes the Customer asks for.
Order.screen	Verb	Screen scores an Order’s payment before it is charged and allows, authenticates, holds or blocks it by the Startup’s risk Policy.
Order.start	Verb	Start checks a Service Order’s inputs against its brief, then moves it from intake to working and starts its deadline.
Organic share	Metric	Organic share is the share of new outside Customers whose first touch was not paid.
Organic social	Play	Organic social turns facts and artifacts a Startup already has into posts from its disclosed agent accounts and the Studio’s shared accounts.
Organic visits	Metric	Organic visits counts the Visits a Startup’s Pages get each week from unpaid search and answer engines.
Organization	Noun	An Organization is an outside party as one Startup knows it, keyed by its domain, such as an employer or a vendor.
Organization.merge	Verb	Merge joins a duplicate Organization into another, keeping every Contact, Deal and Event on the one that remains.
Outbound	Process	Outbound reaches Prospects who match the ICP, with a legal basis for contact and within the touch Limit.
Outbound calling	Play	Outbound calling phones local and small Organizations, using a voice Agent only where Consent is recorded and a Human where law requires one.
Outbound sequence	Workflow	Outbound sequence reaches Prospects who match the ICP, honoring every Suppression, and routes every reply.
Outcome confirmation	Control	Every Order’s outcome is confirmed before it is billed, and a missed outcome is redone once.
Outcome Contract	Noun	An Outcome Contract is the terms on an Offer that warrant a Service’s result: done, acceptance, assurance, remedy, and earnings.
Outlook	Venue	Outlook is a email Venue.
Outside accounts	Capability	Outside accounts register the Company on platforms that verify businesses: app stores, ad networks, marketplaces and directories.
Outside paid Orders	Metric	Outside paid Orders counts paid Orders from outside Customers in the window, net of refunds.
Outside paying Customers	Metric	Outside paying Customers counts distinct outside Customers with at least one paid, unrefunded Order in the window.
Outside revenue	Metric	Outside revenue is revenue from Customers who share no owner, Studio account, Agreement or sibling chain with the Startup.
Owned following	Play	Owned following grows a niche newsletter, community and shared accounts in a Studio media Startup and lends its slots to siblings by expected value.
Owned newsletter	Play	Owned newsletter grows a subscribed list with one fact and one Offer per issue, and suppresses subscribers silent for 90 days.
Page	Noun	A Page is an addressable page of a Site, of a named type such as pricing, about one Thing or each member of a Collection.
Page task success	Metric	Page task success is the share of tested Visitors who finish a Page’s main task on the first try.
Paid listing conversion	Metric	Paid listing conversion is the share of claimed listings that pay for placement within the window.
Paid Media Manager	Role	The Paid Media Manager runs paid Plays: bids and budgets per venue, creative rotation, ad policy, and conversions sent back to each venue.
Paid pilot	Play	Paid pilot runs the Product on a buyer’s own sample in a sandbox and sets success criteria from the numbers the buyer saw.
Paid probe	Test ladder rung	Paid probe spends $100 on one ad venue to measure what a click and a Customer cost.
Paid search	Play	Paid search bids on Keywords that state intent and runs only while the first transaction’s margin exceeds its cost per first transaction.
Paid social	Play	Paid social runs Ads targeted by Audience instead of query, first as a pooled test and at scale only for messages that already won.
Partner	Noun	A Partner is an outside Organization that is party to an Agreement with a Startup, supplying it, distributing its Offers, or both.
Partner Manager	Role	The Partner Manager signs and serves the outside Organizations that resell, refer, or integrate the Startup’s Products.
Partner-sourced revenue	Metric	Partner-sourced revenue is the revenue each month from Customers a Partner referred.
Party	Noun	A Party is a person or legal entity that can be a side of an Agreement or an Order, or hold rights.
Party screening	Capability	Party screening checks who a counterparty is and whether a Startup may deal with them, from identity to sanctions and fraud signals.
Party.screen	Verb	Screen checks a Party against official registers and restricted-party lists and keeps the result as a Screening.
Patent filings	Capability	Patent filings file provisional and full applications for the Company’s inventions, naming human inventors, and keep each one maintained.
Pay accuracy	Metric	Pay accuracy is the share of pay runs that need no correction afterwards.
Pay bills	Workflow	Pay bills matches a new Bill to its Agreement, approves it within a Mandate, pays it on its due date and reconciles the payment.
Pay people	Workflow	Pay people pays every employee and contractor for the Period, with withholding and tax statements.
Pay Run	Noun	A Pay Run is one pay period’s payroll for a Company: each employee’s gross pay, withholding, deductions and net pay, approved and paid together.
Pay runs	System	Pay runs keeps each employee’s pay record, prepares every run with withholding and deductions, and posts it to the Ledger.
Pay suppliers	Workflow	Pay suppliers totals each Supplier’s confirmed work every week, holds amounts under open Disputes, pays the rest and sends a statement.
Payables	Process	Payables matches each Bill to its Agreement, gets it approved within a Mandate, pays it on its due date, and reconciles the payment.
Payment asks	Metric	Payment asks counts the distinct outside Contacts asked to pay a stated price in the window.
Payment rails	Capability	Payment rails move money as charges, refunds, payouts and transfers between connected accounts, so funds never rest with the platform.
Payment risk	Capability	Payment risk scores each charge before it runs and allows, authenticates, holds or blocks it by the Startup’s risk Policy.
Payment Source	Noun	A Payment Source is a card, bank debit or wallet a Customer saves with a Startup, held at Stripe and charged for Orders and Invoices.
PaymentSource.add	Verb	Add saves a new Payment Source for a Customer through Stripe’s embedded form on the Startup’s Domain, and can make it the default.
PaymentSource.remove	Verb	Remove detaches a saved Payment Source so nothing charges it again, and keeps the record.
Payroll	Capability	Payroll pays employees on schedule, withholds and remits taxes, and files employer returns in every state where they work.
Payroll	Process	Payroll pays every Human who works for the Startup, with withholding and tax statements.
Payroll Specialist	Role	The Payroll Specialist pays every Human who works for the Startup on time, with the right withholding and tax statements.
PayRun.approve	Verb	Approve accepts a prepared Pay Run within the approver’s Mandate, books its cost, and schedules payment to land on the pay date.
PayRun.pay	Verb	Pay funds an approved Pay Run: net pay to each employee’s bank on the pay date, taxes and deductions to the payroll provider.
PayRun.prepare	Verb	Prepare computes one pay period’s gross pay, withholding, deductions and employer taxes for each employee, and holds the Pay Run for approval.
PayRun.void	Verb	Void sets aside a prepared Pay Run that is wrong, so a corrected one can be prepared; the record stays.
PendingFeed	Component	PendingFeed lists Actions waiting out a delay window, each with its closing time and its pause, redirect, and cancel Verbs.
People Lead	Role	The People Lead staffs every Role: it names a default Agent for each and decides when a Role needs a Human.
People Team	Team	The People Team staffs every Role: it names an Agent for each one, recruits the Humans the law or the Startup needs, and pays them.
Period	Noun	A Period is one month of a Startup’s books, open until every Transaction reconciles, then closed and locked.
Period sign-off	Control	The Finance Lead signs each locked Period as a Decision before its Statements reach anyone outside the Startup.
Period.close	Verb	Close ends a month’s books once every Entry in the Period is reconciled, and makes its statements final.
Period.lock	Verb	Lock seals a closed Period, so any later correction posts to the next open Period.
Period.recognize	Verb	Recognize moves the revenue a Period earned out of deferred revenue, by the Startup’s revenue-recognition Policy.
Permission	Noun	A Permission is what a Role may do: a Verb on a Noun within a scope, optionally bounded by a Limit.
Permission decay	Control	Each night, Permissions a Worker left unused past their decay Setting narrow through an automatic low-stakes Change.
Permission widening	Control	A Permission widens only through a merged Change with an Approval, never by direct edit.
Permissions	Capability	Permissions grant each Role a Verb on a Noun in a scope, check every Action before it runs, and narrow unused grants nightly.
Perplexity	Venue	Perplexity is a search Venue.
Person	Noun	A Person is a human with one identity across every Startup; each Startup’s Contact is its own view of that Person.
Persona	Noun	A Persona is a named type of person with a job to do, such as a buyer, a seller, or an admin of an App.
Phone	Legal floor row	Phone requires a Person’s prior written Consent before a marketing call or text reaches a mobile number or uses an AI voice.
Phone	System	Phone holds a Startup’s numbers and runs voice calls and SMS, with voice Agents, transcripts and handoff to a Human.
Phone numbers	Capability	Phone numbers give a Startup local, toll-free and mobile numbers, port existing ones, and register business messaging with carriers.
Pinterest	Venue	Pinterest is a social Venue.
Pivot review	Workflow	Pivot review weighs the Startup’s ambitions against its Evidence at a milestone and ends in one focus Decision.
Play	Noun	A Play is a named, repeatable strategy with the Metric it moves and its cost, run by a Startup as a Process.
Play Mix	Noun	A Play Mix is the set of Plays a Startup runs this week, each with its state, budget and stop rule, compiled weekly and versioned.
Play payback	Metric	Play payback is the days a Play takes for its Customers’ collected outside revenue to cover its spend and Worker cost.
Play-sourced Customers	Metric	Play-sourced Customers counts distinct outside paying Customers who arrived through a Play, not through the founder’s own network.
Play.apply	Verb	Apply runs a Play across a Portfolio cohort, one wave at a time, measured as an Experiment.
PlayMix.compile	Verb	Compile builds the next Play Mix from the Demand Budget, each Play’s ledger and last week’s Acquisitions, and records the diff.
Point-in-time recovery	Control	Every namespace restores to any past moment from its kept record, and a restore test runs each week.
Policy	Noun	A Policy is a ruling a Startup declares on how its numbers are computed or its choices made, such as revenue recognition.
Policy approval	Control	Every Policy is a versioned definition, and the entity’s officer approves the Versions in force by Decision each period.
Portal	Noun	A Portal is the signed-in part of a Site where each Customer orders, tracks delivery, accepts work, and pays, seeing only their own records.
Portfolio	Noun	A Portfolio is a managed set a Thing allocates attention and money across, by membership: a Studio’s Startups, a Startup’s child Startups, or its Products.
Portfolio cross-sell	Play	Portfolio cross-sell offers sibling Startups inside the Product and the bill, and routes each misfit Lead, with Consent, to the sibling that fits.
Portfolio network	Venue	Portfolio network is a display Venue.
Portfolio.brake	Verb	Brake stops one class of effects, such as sends, spend, publishes, or price changes, across a Portfolio query until it expires or is lifted.
Portfolio.lift	Verb	Lift ends a brake before it expires, and the Actions it held resume their review and delay windows.
Positioning tournament	Play	Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one Experiment and writes the winner to the Story.
Positive reply rate	Metric	Positive reply rate is the share of Contacts enrolled in a Sequence who reply with interest.
Post	Noun	A Post is something a Handle publishes, such as a thread or a short video, with the reach and replies it earns.
Post.publish	Verb	Publish sends a Post out through its Handle once every claim it states resolves to a live record.
Post.schedule	Verb	Schedule puts a drafted Post on its Handle’s calendar for a set time.
Post.withdraw	Verb	Withdraw takes a published Post down from its venue and keeps the record, its reach and its replies.
Pre-merge catch rate	Metric	Pre-merge catch rate is the share of breaking Changes stopped before they merge.
Pre-sale	Test ladder rung	Pre-sale takes a refundable deposit on a reserve page, priced against what the ICP hires today.
Press inquiries	Process	Press inquiries answers journalists and analysts within a business day, from the press kit and the Startup’s records, as an agent.
Price	Noun	A Price is the amount, currency, unit, and tiers of an Offer, embedded in it; zero is a Price.
Price change	Workflow	Price change raises or lowers what an Offer costs for new buyers only, after notice, and tests it only where traffic can read the result.
PriceTable	Component	PriceTable lists a Product's Offers with their Prices and terms, and the Verb that buys each one.
Pricing	Process	Pricing sets each Offer’s model, value metric, and Price, and changes Prices for new buyers only.
Prior lookup	Test ladder rung	Prior lookup reads what the Portfolio already learned about the same Product Template, Motion and state.
Privacy	Process	Privacy answers every Person’s request about their data within the legal deadline.
Privacy	System	Privacy declares each Purpose for personal data, records Consent, answers access requests, masks data on request, and publishes its privacy notices.
Privacy notice	Control	Each Startup publishes a privacy notice that lists every Purpose it processes personal data for.
Privacy Officer	Role	The Privacy Officer answers each privacy request within its legal deadline and keeps every Consent and Purpose on record.
Privacy registrations	Capability	Privacy registrations file the data-protection registrations and appoint the representatives the Company needs in each market it serves.
Privacy request	Workflow	Privacy request finds every record about a Person, then exports, corrects, or restricts it within the legal deadline.
Privacy requests	Control	Every Person’s request to access, correct, export, object or erase is answered within its legal deadline.
Privacy requests on time	Metric	Privacy requests on time is the share of access and deletion requests answered within their legal deadline.
Privacy rights	Legal floor row	Privacy rights answers each Person’s access, export, correction, objection, and deletion request within a month, recording opt-outs as Suppression.
Problem	Noun	A Problem is what an ICP struggles with, in their own words: how they solve it today and what it costs them.
Problem interviews	Metric	Problem interviews counts Interviews held about the Problem with distinct outside ICP members in the window.
Problem.rank	Verb	Rank orders Problems by revenue at stake, Evidence grade and effort, so the next Project addresses the top one.
Problem.suggest	Verb	Suggest records a Customer’s ask for something the Product lacks as Evidence on a Problem, with the asker attached.
Process	Noun	A Process is a named, repeatable piece of business work, owned by a Team and run by one or more Workflows.
Process.enable	Verb	Enable turns a Process on for a Startup, so its Workflows start on their Triggers.
Process.pause	Verb	Pause stops a Process from starting new Actions; Actions already in progress finish.
Processing definitions	Control	Every Noun and Verb publishes its fields, types and effects, so each Interface processes data from one definition.
Procure	Process	Procure turns a need into a purchase: make or buy, upstream review, an Agreement, then spend within Limits and on to payables.
Product	Noun	A Product is what a Customer gets from a Startup, with a promise the Customer can rely on.
Product analytics	System	Product analytics turns the Visits and Events captured on every Domain and API into the conversion, activation and retention Metrics every Team reads.
Product definition	Process	Product definition turns each Offer into the Nouns and Verbs that every Interface is generated from.
Product Hunt	Venue	Product Hunt is a launch site Venue.
Product Lead	Role	The Product Lead decides what the Startup builds next and owns each Product’s definition, list Price, and packaging.
Product planning	System	Product planning groups feature-request Issues toward Goals, ranks them, and publishes what ships next.
Product Team	Team	The Product Team decides what gets built and why: Product definitions, list Prices and packaging, the build list, and the Site’s Pages for each ICP.
Product Template	Noun	A Product Template is a reusable definition of one kind of Product: what it sells, who supplies the work, who buys, and how it earns.
Product-led growth	Play	Product-led growth gives away a metered slice of a digital Product, a free tool or templates, and prompts the upgrade on a usage event.
Programmatic SEO	Play	Programmatic SEO generates one Page per entity, place, comparison or question from structured data, and indexes only Pages that carry a unique fact.
Project	Noun	A Project is a body of work toward a Goal: its Tasks and Issues, a start, and a target date.
Projects	System	Projects tracks each body of work toward a Goal: its Tasks and Issues, start and target date, triage and assignees.
Promote winners	Play	Promote winners moves a message that won on free placements to a paid Ad with a Hypothesis, a stop rule and the minimum budget.
Proof	Noun	A Proof is the sealed result of one Control test: the Events it read, the root it checked them against, and every exception.
Prospect	Noun	A Prospect is a person or Organization a Startup found but who has never engaged, held with the legal basis for contact.
Prospect.engage	Verb	Engage records a Prospect’s first reply or raised hand and makes it a Lead that keeps its Acquisition.
Prospecting	System	Prospecting finds Prospects who have never engaged, verifies how to reach each one, and records the legal basis for contacting them.
Prospector	Role	The Prospector runs outbound: it builds lawful Prospect lists, enrolls Contacts in Sequences, and routes every reply.
Provider wiring	Process	Provider wiring connects a new Startup to the default provider of every capability it uses.
Public content	Legal floor row	Public content keeps a copyright agent, a notice form, a takedown path, and a repeat-infringer policy on every Product that publishes what Customers write.
Publication	Noun	A Publication is the branded package a Startup’s Customers use: Domain, Interfaces, packages, docs and Portal, compiled from its Brand and a Version.
Publish content	Workflow	Publish content ships the week’s Pages, answers, and data reports, each built from the Startup’s records.
Publish terms	Workflow	Publish terms drafts and publishes the Startup’s terms, privacy notice, and Consent rules, which launch requires.
Purpose	Noun	A Purpose is a named reason personal data is processed, with a lawful basis per jurisdiction.
Purpose limitation	Control	Every field carries a data class, and a personal or confidential field is readable only for a Purpose it declares.
Quality Lead	Role	The Quality Lead verifies every Team’s checks and gives every Change a verdict, never an Approval.
Quality Team	Team	The Quality Team checks all work: the checks inside each Process, every outbound Message, and every money move, with verdicts, never Approvals.
Question	Noun	A Question is what a pending Action asks a Party, a Role, or a Worker before it resumes, kept on the Action with its answer.
Quote	Noun	A Quote is a priced proposal of one or more Offers to one buyer, valid until a date, accepted into an Order.
Quote.accept	Verb	Accept takes a sent Quote before it expires, turning one-time lines into an Order and recurring lines into a Subscription.
Quote.decline	Verb	Decline records the buyer’s refusal of a sent Quote, with the reason in their words.
Quote.expire	Verb	Expire closes a sent Quote that reached its validUntil date unaccepted; it never converts afterward.
Quote.request	Verb	Request asks a Startup for terms on one or more Offers, with the volume, term or scope wanted.
Quote.send	Verb	Send presents a drafted Quote to its buyer and freezes its lines, total and payment terms.
Quote.supersede	Verb	Supersede replaces a sent Quote with a newer one on the same Deal; only the newest Quote can be accepted.
Quotes	System	Quotes drafts priced proposals of one or more Offers to one buyer within Limits and turns each accepted Quote into an Order.
Quoting	Process	Quoting prices each Deal from list Price, inside the discount Limit, with terms ready to sign.
Rate limits	Capability	Rate limits check each call against its Limits before it runs and count its usage into Meters after, exactly once.
Readout	Noun	A Readout is an Experiment’s result per Variant on its Metric, with the sample size, the interval, and how far the number can be trusted.
Realtime	Capability	Realtime pushes Events, Messages and record changes to connected Apps and agents as they happen, resumable from a cursor.
Reconciliation completeness	Control	A Period locks only when every Transaction in it reconciles to Entries.
Recording	Noun	A Recording is the replay of one Visit or one agent browser session, masked at capture.
Records of processing	Control	Records of processing render for any date from field data classes, Purposes, recipients and retention.
Recovery Objective	Noun	A Recovery Objective sets how much data one Capability may lose and how fast it returns, proven by a restore drill on a cadence.
RecoveryObjective.drill	Verb	Drill restores one Capability’s records into an isolated namespace and records whether the restore met both objectives.
Recruit supply	Workflow	Recruit supply adds credentialed Suppliers when booked capacity runs short and calibrates each on graded sample work.
Recruiter	Role	The Recruiter finds the Humans a Startup needs, from licensed reviewers to a cofounder, through paid work trials, never interviewing.
Recruiting	Capability	Recruiting sources, screens and places employees and contractors for a Startup, and reports whether each placement lasted.
Recurring billing	Capability	Recurring billing charges Subscriptions on Stripe Billing, with trials, proration, metered usage, retries and dunning, while db.sb stays the record.
Reddit	Venue	Reddit is a community Venue.
Referral	Noun	A Referral is a Contact, Customer, or Partner sending a Lead to a Startup, with any reward it earns.
Referral share	Metric	Referral share is the share of new outside Customers who arrived through a Referral.
Referrals	System	Referrals records each Contact, Customer or Partner sending a Lead or Customer to a Startup, and pays the reward its Agreement promises.
Registered agent	Capability	Registered agent accepts legal process and state mail for the Company wherever it registers, and routes each item within the hour.
Registration	Noun	A Registration is one person’s place at a Gathering: invited, requested, or waitlisted, then registered, then attended or no-show.
Registration.admit	Verb	Admit gives the next Contact in line a place at a Gathering when one frees up or its capacity rises.
Registration.approve	Verb	Approve gives a requested place at a Gathering to the Contact who asked, or a place in line when the Gathering is full.
Registration.attend	Verb	Attend records that a registered Contact joined the Gathering; an online room calls it on join.
Regulated goods	Legal floor row	Regulated goods refuses any Startup that sells alcohol, tobacco, vapes, cannabis, firearms, or controlled substances.
Relationship	Noun	A Relationship is a standing Action between two Things, read in the present tense and typed by a Verb whose forms give its reverse.
Release	Process	Release takes each reviewed Change to all traffic in stages, with automatic revert.
Release a change	Workflow	Release a change merges a Change that passed its verdict and deploys it in stages, reverting automatically on a guardrail breach.
Reliability Engineer	Role	The Reliability Engineer keeps every Interface up: it reads monitors, restores the Interface when an incident opens, and fixes the cause.
Renew a license	Workflow	Renew a license prepares each renewal before the license expires, gets the owner’s signature where required, and records the new expiry.
Renewal	Noun	A Renewal is the Deal for a term Subscription’s next term, opened before the term ends and closed renewed, expanded, contracted, or churned.
Renewal notice	Workflow	Renewal notice tells each Customer on a term of a year or longer the date, Price and cancel link before it renews.
Renewal.open	Verb	Open starts the Renewal for a term Subscription before its term ends, with a usage review and any notice the legal floor requires.
Renewals	Legal floor row	Renewals discloses renewal terms before payment, takes a separate yes, reminds before yearly renewals, and cancels online in as few steps as signup.
Repeat purchase rate	Metric	Repeat purchase rate is the share of outside Customers who place a second paid Order within 90 days of their first.
Repeatable	Lifecycle state	Repeatable is the state of a Startup whose Customers arrive, pay, and stay, while its work runs without its founder.
Reports	System	Reports arranges saved Metric queries into Dashboards, weekly reviews and investor updates, delivered on a schedule and watched for thresholds.
Repositories	System	Repositories holds a Startup’s code and definitions in db.sb, with branches, Changes, checks and Versions.
Researcher	Role	The Researcher learns from what buyers do: it asks one question at a signal and grades every piece of Evidence by behavior.
Reserve	Component	Reserve records a Visitor committing to an Offer before it ships, with an optional deposit, as Evidence for its Hypothesis.
Reserve drop	Play	Reserve drop opens refundable deposits for 72 hours after one creator post and moves the Startup to Building only if deposits cross the entry check.
Reserved Act	Noun	A Reserved Act is a Verb the law reserves to the holder of a named Credential, so its Function is always human.
Residency	Capability	Residency pins where a namespace stores and processes its records, Files and analytics, set per Startup or per Tenant.
Resolution time	Metric	Resolution time is the median business hours from a Conversation’s first Message to a resolution that held for 7 days.
Resolve an incident	Workflow	Resolve an incident restores the Interface, fixes the cause, and publishes a postmortem with the Change that prevents a repeat.
Restore drills passed	Metric	Restore drills passed is the share of restore drills that met both recovery objectives.
Resume	Process	Resume returns a dormant Startup to Live: it re-runs the Live checks, reopens Offers, and restarts its Workflows.
Retargeting	Play	Retargeting shows Ads only to an owned Audience of past Visitors, capped at three impressions per Person per day.
Retention	Process	Retention keeps Customers by catching silence early, saving once, and winning back once.
Retention restriction	Control	When a Purpose’s retention ends, its records stay kept forever and every read of them is restricted.
Return on ad spend	Metric	Return on ad spend is the revenue from paid Campaigns divided by their spend.
Revert by query	Control	Containment revokes the compromised token or freezes the Worker, then reverts every Event written under it as one Change.
Review	Noun	A Review is one person’s rated evaluation of a Product, Offer or Brand, shown on a Site or an outside venue and mirrored from there.
Review a contract	Workflow	Review a contract compares a new Agreement with the Startup’s fallback positions and returns a signable draft.
Review an upstream	Workflow	Review an upstream checks a new provider’s security, privacy terms and continuity before first use, and sets the date it is reviewed again.
Review requests	Play	Review requests ask each Customer for a review at a delivered outcome, on the venue the Startup most needs, and show consented reviews.
Review turnaround	Metric	Review turnaround is the median hours from an Action entering review to its verdict.
Review.publish	Verb	Publish shows a Review on the Startup’s Pages with its rating counted, whatever the rating.
Review.remove	Verb	Remove takes a Review down for good when its author or its venue asks; the record is kept.
Review.withhold	Verb	Withhold keeps a Review off display for one of five reasons, none of them its rating or its tone.
Reviewer	Role	The Reviewer checks every outbound Message and money move at medium stakes or above before its delay window closes.
Reviews	System	Reviews shows each Person’s evaluation of a Product, Offer or Brand where evaluations are shown, requested, moderated and mirrored from elsewhere.
Risk	Noun	A Risk is something that could harm a Startup or a Portfolio, scored by likelihood and impact, and treated, accepted, or closed.
Risk Analyst	Role	The Risk Analyst screens for fraud and abuse, holds suspect Parties, and keeps dispute rates under their Limits.
Risk assessment	Control	Agents prepare each period’s risk assessment from Incidents, Issues and Changes, and the entity’s officer accepts it by Decision.
Risk assessment	Process	Risk assessment scores every open Risk each quarter, links each to the Controls that treat it, and sends the result to an officer to accept.
Risk.accept	Verb	Accept records an officer’s signed Decision to carry a Risk untreated until its next review.
Risk.assess	Verb	Assess scores a Risk’s likelihood and impact from the Startup’s records and sets its next review date.
Risk.close	Verb	Close ends a Risk that can no longer happen and keeps it, with its scores and treatments, forever.
Risk.treat	Verb	Treat links a Risk to the Controls that lower it and records the score it should reach.
Role	Noun	A Role is a seat that owns a set of work and holds the Permissions to do it, filled by a Human or an Agent.
Role Review	Noun	A Role Review is a dated check of one Role against its contract: its results, its standards and its autonomy rung.
Role review	Process	Role review checks every filled Role against its contract each week and turns each missed result into a Decision.
Role structure	Control	Every Worker sits in a Role on a Team, and every Role publishes its responsibilities, Permissions and accountable lead.
Role.review	Verb	Review checks one Role against its contract for a period and records a Role Review.
Role.staff	Verb	Staff fills a Role with a Worker, human or agent, who then performs the Role’s Verbs under its Permissions.
Role.vacate	Verb	Vacate takes the Worker out of a Role, and the seat’s Tasks route to the Role it escalates to until a new Worker is staffed.
Route a call	Workflow	Route a call answers every call, sends the caller to the Role they need, and takes a message with a callback time otherwise.
Run a tryout	Workflow	Run a tryout pays a Candidate for real work from the Role’s backlog, graded blind against the incumbent Agent’s run of the same Tasks.
Run an experiment	Workflow	Run an experiment fixes its threshold and sample before it starts, holds a control arm, and ends in one recorded Decision.
Run beside	Play	Run beside does a buyer’s work in parallel with their current tool and shows the daily difference until it reaches zero.
Runway	Process	Runway tells the Founder every week whether the Startup reaches profit before its cash runs out.
Runway days	Metric	Runway days is the days of cash left at the average net burn of the last 90 days.
SaaS	Product Template	SaaS adds an App for people to Headless SaaS, sold as a Subscription per seat, with onboarding to first value.
Sales closing	Capability	Sales closing works Deals with agents and closes them with people, from qualified Lead to signed Order.
Sales Engineer	Role	The Sales Engineer answers each Lead in writing at once, runs the buyer’s own sample in a sandbox, and sends a click-to-sign Quote.
Sales Lead	Role	The Sales Lead turns qualified demand into Customers: it owns every Deal, every Quote, and the enterprise terms on every Startup.
Sales tax	Legal floor row	Sales tax registers the Company in each US state whose economic-nexus threshold its sales cross, then collects and files on every taxed charge.
Sales Team	Team	The Sales Team turns demand into Customers: it answers every Lead, wins enterprise Deals, and runs outbound prospecting.
SalesBuilder	Product	SalesBuilder finds, wins, and keeps the Customers of a Startup through its Offers.
Salesforce AppExchange	Venue	Salesforce AppExchange is a marketplace Venue.
Sanctions	Legal floor row	Sanctions blocks checkout from comprehensively sanctioned regions and screens every payee against OFAC lists before paying them.
Sandboxes	Capability	Sandboxes run untrusted or generated code in isolated, leased machines, from millisecond scripts to full builds.
Save and win back	Workflow	Save and win back makes cancelling one step, asks one question, sends an export, and tries once to win the Customer back.
Save rate	Metric	Save rate is the share of outside Subscriptions marked ending in the window that the Customer kept before the period closed.
Scale	Lifecycle state	Scale is the state of a Startup that compounds: Customers stay and expand, demand comes from several sources, and margins hold.
Schedules	Capability	Schedules start Actions and Workflows at set times, on recurring rules and on business-hours calendars.
Scheduling	System	Scheduling books Meetings between Workers and Contacts from shared availability and keeps the notes, Decisions and Tasks they produce.
Screen an Offer	Workflow	Screen an Offer tags its Reserved Acts, regulated data, and required Credentials, and holds it while any Credential is missing.
Screening	Noun	A Screening is one check of a Party against official registers and restricted-party lists, with each list’s version, any matches and the outcome.
Screening	Process	Screening tags the legal floor of every Offer and withdraws any Offer the Startup cannot lawfully deliver.
SDK	Interface	The SDK is the typed client `$` that calls every Verb as `$.Noun.verb(input)`, in any Mode, scoped by `$.with`.
Search	Capability	Search answers keyword, semantic and hybrid queries across a namespace, indexes every write, and returns only what the caller may read.
Seat coverage	Metric	Seat coverage is the share of awake Roles with a Worker seated in them.
Secret	Noun	A Secret is a named credential stored write-only per environment and filled into a call at run time, never read back by a Worker.
Secret rotation	Control	Every secret rotates within its maximum age, and a leaked secret is revoked within one hour of detection.
Secret.revoke	Verb	Revoke ends a Secret so no call fills it again; the record and its history stay.
Secret.rotate	Verb	Rotate replaces a Secret’s value, and calls already running finish on the old one.
Secret.store	Verb	Store writes a Secret’s value for one environment; the value is never returned by any Interface.
Secrets	Capability	Secrets hold keys and outside credentials, scoped, rotated and audited, injected at call time and never shown to agents.
Securities	Legal floor row	Securities requires a board vote to issue equity and a person’s own representations on every SAFE, stock purchase, vesting agreement, and option grant.
Security	Process	Security keeps every Permission earned, every secret fresh, and every access recorded.
Security Engineer	Role	The Security Engineer protects identity, secrets, and access: unused Permissions decay nightly, and it refuses any unrecorded widening.
Security reviews	Capability	Security reviews answer buyer security questionnaires and readiness reviews from a Startup’s Evidence, so no one gathers screenshots.
Segregation of duties	Control	The seat that creates a payee or a Bill never approves its payment, counted by seat, not by agent identity.
Sell	Lifecycle state	Sell is the state of a Startup whose owner has agreed to sell it, with its Brand, domain, Customers, and records.
Sell	Process	Sell runs a Startup’s sale: diligence through a scoped read grant, the Agreement, then Brand, domain, Customers, and records transferred.
Send a quote	Workflow	Send a quote sets a Deal’s Quote from list Price inside the discount Limit and answers its security questionnaire.
SEO	System	SEO tracks the Keywords and AI prompts a Startup’s Pages target, where they rank, which links point at them, and which answers cite them.
Sequence	Noun	A Sequence is a timed series of steps run for one Contact at a time: send a Message, wait, branch, or stop.
Sequences	System	Sequences runs timed, branching series of Messages and Tasks for one Contact at a time, inside designed Funnels.
Service	Noun	A Service is a Product that warrants an outcome, delivered by Agents and Humans under an Outcome Contract.
Service delivery	System	Service delivery runs each job to its Outcome Contract: steps, oversight per Verb, delivery, acceptance, remedy and proof.
ServiceBuilder	Product	ServiceBuilder builds the service Products a Startup sells, delivered by Agents.
Services-as-Software	Product Template	Services-as-Software sells a warranted outcome that Agents deliver end to end under an Outcome Contract, billed only once accepted.
Setting	Noun	A Setting is a configurable value a Thing inherits from its nearest holder, Studio to Startup to Product, unless it sets its own.
Share	Noun	A Share is a unit of ownership in a Company, of one class, held by one Holder.
Share.issue	Verb	Issue records new Shares of one class to a Holder under a board-approved Agreement, with the certificate or book entry.
Share.transfer	Verb	Transfer moves Shares from one Holder to another under a signed Agreement, within the Company’s transfer restrictions.
Shipping	Process	Shipping delivers the most valuable Change every day and prunes what nobody uses every week.
Shopify App Store	Venue	Shopify App Store is a marketplace Venue.
Signal expansion	Play	Signal expansion turns a Customer’s hiring or a champion’s job change into an expansion Offer, a save, or a warm Sequence at the new Organization.
Signal interview	Workflow	Signal interview asks a new Customer one question about past behavior at the moment of acceptance and grades the answer.
SignIn	Component	SignIn signs a person in to a Startup by the method its signup Setting names, on the Startup’s own Domain.
Signing	Capability	Signing binds each signature to a fingerprint of exactly what the signer read, then seals the File with its signing record.
Silence watch	Workflow	Silence watch finds Customers who stopped using a Product and reaches out once before they cancel.
Single capability	Test ladder rung	Single capability ships the one capability the approach rests on and measures use.
Single human	Operating model	Single human is the operating model with one Human, a working CEO or a passive board chair, and Agents in every other Role.
Single sign-on rung	Play	Single sign-on rung turns on single sign-on for a buyer that asks and quotes the Price tier that includes it.
Site	Noun	A Site is a website as a Thing: its Pages, navigation, and Brand, served on one or more Domains.
Site.publish	Verb	Publish puts a Site’s current Pages live on its Domains, under its Brand.
SiteBuilder	Product	SiteBuilder builds and serves the site of a Startup under its Brand.
Sites	System	Sites keeps each Site with its Pages, navigation and Brand, served on one or more Domains, with previews, redirects and rollbacks.
Skill	Noun	A Skill is a capacity a Worker has at a level, such as negotiation or programming, that Roles require.
Slack Marketplace	Venue	Slack Marketplace is a marketplace Venue.
Smoke page	Test ladder rung	Smoke page publishes an Offer at its real Price before it delivers and counts who tries to accept.
Smoke test	Play	Smoke test puts an Offer up at its real Price before it delivers and counts who tries to accept it.
Social	System	Social publishes posts from a Startup’s own accounts on a calendar and collects the replies and mentions they draw.
Software	Noun	Software is a Product a Customer uses through Interfaces, from a headless API to a full App.
SoftwareBuilder	Product	SoftwareBuilder builds the software Products a Startup sells: APIs, apps, SDKs, and MCP servers.
Solo SaaS	Startup Template	A Solo SaaS has one Human founder and Agents in every other Role, selling SaaS and its Headless SaaS to businesses and people.
Sort mail	Workflow	Sort mail reads each scanned piece of mail, routes legal mail within the hour, deposits checks, and forwards or shreds the rest.
Source	Noun	A Source is something a Product draws on to keep its promise but did not build: owned, wrapped, or recruited.
Spam rate	Metric	Spam rate is the share of delivered Messages from a Domain that recipients report as spam, as mailbox providers report it.
Spend management	System	Spend management controls money going out: budgets, bills, expenses and cards issued on Stripe, each paid against Limits and spend states.
Splits	Legal floor row	Splits settles each charge line owed to another Party directly to that Party, so money held for others never sits on the Company’s balance.
Sponsorships	Play	Sponsorships buy one placement in a newsletter, podcast or channel the ICP already reads, with a coded link, rebooked only on measured payback.
SSO Connection	Noun	An SSO Connection links a Customer’s own identity system to its Tenant, so the Customer’s people sign in through it.
SSOConnection.activate	Verb	Activate turns an SSO Connection on after a test sign-in passes, so the Tenant’s people sign in through it.
SSOConnection.deactivate	Verb	Deactivate turns an SSO Connection off, so nobody signs in through it; its configuration is kept.
Stack Overflow	Venue	Stack Overflow is a community Venue.
Staff roles	Workflow	Staff roles names a default Agent for every Role in a new Startup and records which Roles a Human fills.
Staffing	Process	Staffing fills every Role in a Startup with an Agent by default and a Human where one is required.
Standard	Noun	A Standard is a spec an Interface conforms to, so a Startup may publish its Product’s Verbs in a shape outside callers already use.
Standard-terms share	Metric	Standard-terms share is the share of signed Agreements that keep the Startup’s Template with no change.
Standing	Legal floor row	Standing keeps each Company in good standing with annual reports, franchise tax, and a registered agent in every state it is formed or registered.
Start the remedy	Workflow	Start the remedy holds the fee on a disputed Service Order and runs the Outcome Contract’s remedy: redo, refund, or credit.
Starter setups	Play	Starter setups give a new Customer three ranked, working setups copied from ones other Customers share.
Startup	Noun	A Startup is the smallest business that can be moved, promoted, or sold on its own, with its own Products, Offers, Customers, and P&L.
Startup Template	Noun	A Startup Template is an operating model, one or more Product Templates, and the Motions they sell through, which a new Startup starts from.
Startup.advance	Verb	Advance moves a Startup to its next Lifecycle state once every entry check of that state passes.
Startup.build	Verb	Build provisions the Systems, Sites and Interfaces a Startup’s definition declares, and moves the Startup to Building.
Startup.claim	Verb	Claim binds a provisional Startup to a verified owner, which enables payments and every Verb that moves money.
Startup.clone	Verb	Clone copies a Startup’s definition into a new Startup once, with no link back to the source.
Startup.graduate	Verb	Graduate moves a Startup to a Company of its own, with its Customers, Domains and records intact.
Startup.hold	Verb	Hold keeps a Startup running in its current Lifecycle state with no new investment from the Studio.
Startup.import	Verb	Import builds a new Startup from an existing business’s definition: its Offers, Pages, Nouns and Processes.
Startup.launch	Verb	Launch puts a Startup live on its domain, serving its Offers to Customers.
Startup.pause	Verb	Pause moves a Startup to Dormant: its scheduled Workflows stop, and its Sites and records stay in place.
Startup.pivot	Verb	Pivot records a Decision that moves a Live Startup back to Building under a new Founding Hypothesis version.
Startup.read	Verb	Read compiles a Startup’s records into one scoped room, such as a diligence room, with every number citing its Proof.
Startup.resume	Verb	Resume returns a Dormant Startup to the Lifecycle state it held when it paused.
Startup.sell	Verb	Sell transfers a Startup, with its Customers, Domains and records, to a buyer under a signed Agreement.
StartupBuilder	Product	StartupBuilder turns an Idea into an operating Startup with SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder.
startups.new	Product	startups.new creates a Startup from one sentence and opens it in startups.studio.
StartupTemplate.extend	Verb	Extend adds a Startup Template to a Startup’s bases, pinned to a Version, so the Startup inherits its definition.
StartupTemplate.promote	Verb	Promote moves one Startup’s refinement into a Startup Template, so every Startup that extends it inherits the refinement.
StartupTemplate.upgrade	Verb	Upgrade moves a Startup to a newer Version of a Startup Template it extends, through a Change it can review.
StateBadge	Component	StateBadge shows a record’s lifecycle state in one word, colored by whether it is open, waiting, done or stopped.
Statement	Noun	A Statement is a report computed from Entries for one Period under a Policy, such as a P&L, a balance sheet or a payout statement.
Status pages	System	Status pages publishes the health of each Product and opens an Incident when a check fails, updating subscribers until it resolves.
Storage	Capability	Storage keeps the bytes of every File, addressed by content hash, while the File record lives in the database.
Story	Noun	A Story is the customer narrative for one ICP, compiled from its Founding Hypothesis and Interview quotes, never written by hand.
Strategist	Role	The Strategist runs the Weekly review: it reads the one number, finds the leakiest step, and proposes one change.
Strategy	Process	Strategy keeps the Startup’s ambitions, focus, and positioning true to its Evidence.
Student records	Legal floor row	Student records uses education records from a school only for that school’s purpose, under its control, and never sells or advertises with them.
Studio	Noun	A Studio is an organization that builds Startups, holds them through Companies, and runs Plays across its Portfolio.
Subscription	Noun	A Subscription is a Customer’s standing acceptance of an Offer, billed each Period until canceled.
Subscription.keep	Verb	Keep takes back a cancel before the period closes, so the Subscription renews on its date at the same terms.
Subscription.pause	Verb	Pause stops billing and Entitlements on a Subscription until a date, without ending it.
Subscription.renew	Verb	Renew starts a Subscription’s next period and bills it at the Offer Version the Customer accepted.
Subscription.resize	Verb	Resize changes how many units a Subscription holds and prorates the current period.
Subscription.resume	Verb	Resume restarts billing and Entitlements on a paused Subscription before its pause ends.
Subscription.switch	Verb	Switch moves a Subscription to another Offer and prorates the current period.
Subscription.unsubscribe	Verb	Unsubscribe ends a Subscription at the close of its current period, and the Customer keeps access until then.
Success	System	Success moves each Customer to value and keeps them: onboarding checklists, health scores, renewals, saves and win-backs.
Success Manager	Role	The Success Manager keeps Customers: it catches silence early, rescues once, makes cancelling one step, and wins back once.
Supplier	Noun	A Supplier is a Person or Company that delivers work through a Startup’s human supply: recruited, credentialed, and paid out.
Supplier bank details	Control	Bank details a Startup enters in a Customer’s supplier portal always match its bank account record.
Supplier onboarding	System	Supplier onboarding recruits Suppliers: applications, identity and background checks, tax details, Agreements and a first assignment.
Supplier payouts	Process	Supplier payouts pays each Supplier for confirmed work every week, holds amounts under open Disputes, and sends each one a statement.
Supply	Process	Supply keeps enough credentialed Suppliers booked to meet demand and suspends any whose Credential lapses.
Supply Manager	Role	The Supply Manager recruits, verifies, calibrates, and pays the Suppliers a Startup’s human supply depends on.
Support	Process	Support answers every Conversation from the record in one Thread and fixes causes, not symptoms.
Support	System	Support answers Conversations with Customers across email, chat and API, and links each reported bug or request to an Issue.
Suppression	Noun	A Suppression is an address a Company never sends commercial Messages to, read before every send from any of its Startups.
Survey	Noun	A Survey is a Form sent to measure, such as NPS or CSAT, whose answers become Metrics and Evidence.
Surveys	System	Surveys measures sentiment, such as NPS, CSAT and the product-market-fit question, and turns every answer into Metrics and Evidence.
Sweepstakes	Legal floor row	Sweepstakes runs every prize promotion with no purchase necessary, published official rules, and registration where large prizes require it.
Switch kit	Play	Switch kit wins a named rival’s Customers with versus Pages, an importer, a switching Offer, rival-term Ads and outbound to its users.
Sworn filings	Legal floor row	Sworn filings give every tax return, sworn statement, and declaration under penalty of perjury to an officer who signs it.
Sync success rate	Metric	Sync success rate is the share of Integration syncs that finish without an error on the first attempt.
System	Noun	A System is the headless software for one job, such as CRM or billing, that every Startup runs on shared data.
System description	Control	Each entity’s system description renders from its Products, Systems, Roles, Processes and data classes, and re-renders on every Change.
Take a whistleblower report	Workflow	Take a whistleblower report acknowledges a report within seven days, investigates it outside management, and answers the reporter within three months.
Takedowns	Process	Takedowns removes material named in a valid notice, tells the poster, restores it on a counter-notice, and tracks repeat infringers.
Task	Noun	A Task is an Action waiting on a Worker, with an assignee, a due time, and a place in that Worker’s inbox.
Task-bound access	Control	An agent Worker acts with a token scoped to its Role’s Permissions and its Task’s Nouns, expiring with the Task or Mandate.
Task.assign	Verb	Assign gives a Task to a Worker, human or agent, and places it in that Worker’s worklist.
Task.claim	Verb	Claim takes an offered Task from a shared queue or a handoff and makes the calling Worker its assignee.
Task.complete	Verb	Complete marks a Task done and resumes the Action that waited on it.
Task.delegate	Verb	Delegate passes a Task to another Role along a declared handoff and keeps its history.
Task.escalate	Verb	Escalate moves a Task to the Role its current Role escalates to, with the reason attached.
Task.next	Verb	Next returns the oldest open Task the calling Worker’s Roles may claim, without claiming it.
Task.return	Verb	Return hands an offered Task back to its sender, unchanged, with the reason the receiver cannot take it.
TaskInbox	Component	TaskInbox lists the Tasks, Approvals, and pending Actions waiting on one reader, ranked by when each window closes.
Tax	System	Tax calculates and collects sales tax and VAT, tracks registrations, and prepares every return and information return.
Tax calculation	Capability	Tax calculation computes and collects sales tax and VAT on every Order with Stripe Tax, on the Startup’s own account as seller of record.
Tax filing	Workflow	Tax filing tracks sales against each jurisdiction’s threshold at the entity total and registers and reports once one is crossed.
Tax filings	Capability	Tax filings prepare, sign, file and pay the Company’s income, franchise, sales and information returns on time in every jurisdiction.
Tax IDs	Capability	Tax IDs obtain the Company’s employer number, state tax accounts and sales tax registrations wherever it must collect or withhold.
Tax preparers	Legal floor row	Tax preparers has a preparer with a PTIN sign every return prepared for pay, and only an enrolled agent, CPA, or attorney represent a taxpayer.
Taxpayer data	Legal floor row	Taxpayer data uses tax return information only for the service the taxpayer asked for, and for anything else only with signed Consent.
Team	Noun	A Team is a named group of Roles under one owner; every Startup starts with eleven default Teams.
Technical win rate	Metric	Technical win rate is the share of Deals with a technical evaluation in which the buyer’s test passes.
Telecom	Legal floor row	Telecom sells calling, messaging, or numbers to Customers only through a licensed carrier upstream that files and pays into universal service.
Telephony	Capability	Telephony places and answers voice calls and sends text messages from a Startup’s numbers, honoring Consent and opt-outs.
Template	Noun	A Template is reusable Content with variables, filled from Things in the graph and authored as MDX, rendering a Message, Document, or Page.
Template.extend	Verb	Extend adds a Template to a Startup’s bases, pinned to a Version, so the Startup inherits its definition.
Template.promote	Verb	Promote moves one Startup’s refinement into a Template, so every Startup that extends the Template inherits it.
Template.upgrade	Verb	Upgrade moves a Startup to a newer Version of a Template it extends, through a Change it can review.
Tenancy	Capability	Tenancy isolates each Customer in its own Tenant inside a Startup namespace, from records and keys to Limits.
Tenant	Noun	A Tenant is the partition of a Startup’s data that belongs to one Customer.
Tenant data	Legal floor row	Tenant data keeps content a Tenant writes about others under a click-accepted DPA, never mined and never shared beyond that Tenant.
Tenant.invite	Verb	Invite asks a Person to join a Customer’s Tenant, and resizes the Subscription when the Offer prices per member.
Tenant.pin	Verb	Pin moves a Tenant’s keys to another API version, or to `latest`, once a call with its test key passes there.
Tenant.provision	Verb	Provision creates a Customer’s Tenant in a Startup’s App, holding that Customer’s records apart from every other.
Tenant.requestSetup	Verb	RequestSetup sends a Customer’s admin a link to connect their own sign-in, directory or verified domain to the Tenant.
TenantSwitcher	Component	TenantSwitcher lists the Tenants the signed-in person belongs to and switches the App to the one chosen.
Tester	Role	The Tester runs the synthetic paying stranger and replays known-good runs against every Change before it merges.
Theme	Noun	A Theme is the design tokens of a Brand, its color, type, spacing, radius, and motion, that every Component reads when it renders.
Thing	Noun	A Thing is an instance of one or more Nouns, with an identity, a current state, and the union of their properties.
Thing.relate	Verb	Relate links two Things by a Relationship their Nouns declare, readable from both ends at once.
Thing.resolve	Verb	Resolve finds the one Thing of a Noun that matches given properties, or creates it, and says which it did.
Thing.share	Verb	Share grants a person, a Role or a guest Verbs on one record and everything it contains.
Thing.unrelate	Verb	Unrelate ends a Relationship between two Things; the link stays in history and reads back at any earlier moment.
ThingDetail	Component	ThingDetail shows one Thing's properties and Relationships, and only the Verbs the reader may call on it now.
Thread	Noun	A Thread is a set of Messages replying to one another inside a Channel.
TikTok	Venue	TikTok is a social Venue.
Time to first call	Metric	Time to first call is the median seconds from a Customer’s first key, or first keyless test call, to their first successful Action.
Time to first value	Metric	Time to first value is the median days from a Customer’s first payment to their first finished core task.
Time to hire	Metric	Time to hire is the days from opening a Role to a Human’s signed engagement.
Timeline	Component	Timeline lists a Thing's Actions and Events oldest first, keeping delivery and acceptance as separate steps.
Tool	Noun	A Tool is a Verb as a Worker reaches it through an Interface, under one name on every Interface.
Tracking	Legal floor row	Tracking holds non-essential cookies, session recordings, and company identification for EU and UK Visitors until they give Consent.
Trademark filings	Capability	Trademark filings clear, file, prosecute and renew the Company’s marks, and watch for conflicting filings.
Transaction	Noun	A Transaction is money moving on a payment rail, such as a charge, a payout, or a transfer, reconciled to Entries.
Transaction.attach	Verb	Attach matches a receipt File to a card Transaction, or flags the Transaction when no receipt arrives in time.
Transaction.categorize	Verb	Categorize codes a Transaction to an account in the chart by the Startup’s Policy and flags a low-confidence code for review.
Transaction.reconcile	Verb	Reconcile matches a Transaction on a payment rail to the ledger Entries it settles.
Treasurer	Role	The Treasurer manages cash: it pays Suppliers and Partners, keeps spend inside each envelope, and reports the default-alive line weekly.
Treasury	System	Treasury holds a Startup’s cash accounts and balances on Stripe, moves money between them, and forecasts runway.
Trials and plan changes	Process	Trials and plan changes converts each free trial to paid on its terms and moves a Customer between Offers with the period prorated.
Trigger	Noun	A Trigger is what starts a Workflow: an Event, a schedule, or a Thing entering a state.
Trust and safety	Process	Trust and safety stops fraud and abuse before they reach money, Messages, or other Customers.
Trust and safety	System	Trust and safety screens accounts, posts and Transactions for fraud and abuse, and acts on each report by stated rules.
Trust pack	Play	Trust pack sends the inherited SOC 2 report and prefilled questionnaire answers with every enterprise Quote.
Trust status	Control	Each entity publishes its live control results, and every reader, human or agent, receives the same data.
Trustpilot	Venue	Trustpilot is a directory Venue.
Unclaimed property	Legal floor row	Unclaimed property contacts the owner of any balance untouched past a state’s dormancy period, then reports what remains to that state.
Unseated access	Control	A Worker unseated from a Role holds none of that Role’s Permissions from the moment it leaves.
Unused Permissions	Metric	Unused Permissions counts the Permissions still granted that no Worker has called in 30 days.
Upstream review	Control	Every upstream is declared on its Change, and each one observed in use has a current security report on file.
Upstream review	Process	Upstream review checks every upstream before it is used and yearly after: security, privacy terms, continuity, and whether it processes personal data.
Usage upsell	Play	Usage upsell suggests the next Price tier when usage nears its Limit, accepted in one click and charged pro rata.
UsageMeter	Component	UsageMeter shows how much of one Entitlement a Customer has used this period, against its Limit and what happens at the bound.
UserMenu	Component	UserMenu shows the signed-in person with links to their profile, their keys, the billing portal and sign-out.
VarianceAlert	Component	VarianceAlert raises one exception, a number off pace or outside its noise band, with its cause and owner where known.
Variant	Noun	A Variant is one value an Experiment can assign, such as a revision, a Price on a sibling Offer, or a prompt, with its lineage.
VAT	Legal floor row	VAT registers the Company once for EU and UK VAT, charges consumers by location evidence, and reverse-charges business buyers with a valid VAT number.
Vector search	Capability	Vector search embeds Things and their parts and finds nearest neighbors for search, deduplication, matching and Memory.
Vendor onboarding	Process	Vendor onboarding answers a business buyer’s supplier checks: tax form, certificate of insurance, security questionnaire, and data processing terms.
Verb	Noun	A Verb is an action an Agent or a person performs on a Noun, emitting one event when it completes.
Verb.retire	Verb	Retire removes a published Verb from new Versions; callers pinned to earlier Versions keep calling it.
VerbReference	Component	VerbReference shows one Verb's call on every Interface as tabs, opening on the reader's chosen Interface.
VerbSheet	Component	VerbSheet turns one Verb into fields and a button, with its inputs, its Mode, its Price, and any Approval it needs.
Verification	Process	Verification checks every Change and every night’s state against deterministic checks and returns verdicts, never Approvals.
Version	Noun	A Version is an immutable build of a definition at a fingerprint; an Order keeps the Offer Version it bought.
Version.deploy	Verb	Deploy points a Startup’s live address at a Version, so every Interface serves that build.
Video	Capability	Video renders a Video’s timeline into one cut per format, with captions, a transcript and a receipt for every file.
Video	Noun	A Video is a timed composition held as data: a timeline of scenes and spoken lines, drafted from records and rendered per format.
Video completion rate	Metric	Video completion rate is the share of Video views watched to the end.
Video ladder	Play	Video ladder renders fact-bound video in every format, screens each cut on organic posts, and promotes only winners to paid Ads.
Video Producer	Role	The Video Producer turns briefs into generated Videos cut for every venue format, with likeness consent and licences recorded.
Video.draft	Verb	Draft writes a Video’s timeline from a Startup’s records, its Brand and a Template, with a draft mark on every frame.
Video.finalize	Verb	Finalize lifts a Video’s draft mark once every claim it makes reads from a live record, so its cuts can be published.
Visit	Noun	A Visit is one span of a Visitor’s Events on a Startup’s Sites and Apps.
Visitor	Noun	A Visitor is someone a Startup cannot name, known by an id scoped to that Startup.
Visitor.forget	Verb	Forget masks a person’s captured data across every Event and Recording and suppresses further capture, keeping the records.
Visitor.identify	Verb	Identify joins a Visitor to the Contact it turns out to be, so earlier Visits count toward that person.
Visitor.merge	Verb	Merge joins two Visitor ids that belong to one person and keeps both as aliases.
Voice	Noun	A Voice is a reusable synthetic speaking voice, cloned from a consenting speaker or designed from a description, that speech Files are rendered in.
Voice.clone	Verb	Clone trains a Voice from a real speaker’s recordings after the speaker records Consent in that same voice.
Voice.retire	Verb	Retire deletes a Voice’s trained copy at the upstream and refuses new speech in it, keeping the record and every File made.
Vulnerability disclosure	Process	Vulnerability disclosure takes security reports at the published address, confirms them, fixes them, and credits the reporter under safe harbor.
Vulnerability handling	Legal floor row	Vulnerability handling publishes a disclosure policy, fixes reported flaws without delay, and reports an exploited one to the regulator within 24 hours.
Vulnerability management	Control	Every dependency and running Version is scanned daily, and each known vulnerability is fixed within its severity deadline.
Waitlist	Noun	A Waitlist is the Leads waiting for an Offer that is not open to them, invited in the order a Setting chooses.
Waitlist.admit	Verb	Admit releases Leads from a Waitlist to the Offer they waited for, in the order the Waitlist ranks them.
Waitlist.join	Verb	Join adds a Lead to a Waitlist for an Offer that is not open to them.
WaitlistJoin	Component	WaitlistJoin adds a Visitor to a Waitlist through its join Verb and confirms their place in line.
Waitlists	System	Waitlists holds the Leads waiting for an Offer that is not open to them and invites them ranked as a Setting chooses.
Watch	Noun	A Watch is an outbound subscription that delivers the Events a selector matches to a URL, signed, retried, and replayable.
Watch.pause	Verb	Pause stops a Watch delivering while its Events keep queuing; the platform pauses a Watch whose deliveries fail for three days.
Watch.replay	Verb	Replay redelivers a Watch’s Events from a chosen point, signed as they were the first time.
Watch.resume	Verb	Resume restarts a paused Watch and delivers the Events it held, oldest first.
Watch.rotate	Verb	Rotate issues a new signing secret for a Watch and signs with both secrets until the old one expires.
Web	Capability	Web searches and reads the open web for agents and keeps each page read as a Source with its fetch time.
Webhooks	Interface	Webhooks deliver each Event a Watch selects to an HTTPS endpoint, signed with the Standard Webhooks headers and retried until acknowledged.
Webinars	System	Webinars runs the webinars and meetups Contacts attend, online or in person: invitations, registrations, attendance and follow-up.
Weekly outside revenue growth	Metric	Weekly outside revenue growth is the mean week-over-week percent change in outside revenue over the trailing 4 weeks.
Weekly review	Workflow	Weekly review reads the Startup’s one number, finds where most buyers leak, and makes exactly one change with an undo note.
Weekly verdicts	Metric	Weekly verdicts counts the Experiments and loops that reached a Decision in the week, shown beside the OMTM and never in its place.
Weeks flat	Metric	Weeks flat counts the consecutive weeks in which weekly outside revenue growth stays below the Startup’s growth line.
Whistleblower reports	Process	Whistleblower reports takes reports on a line outside management, acknowledges each within seven days, investigates, and protects the reporter.
Whistleblowing	Legal floor row	Whistleblowing keeps a reporting line outside management, acknowledges each report within seven days, answers within three months, and bars retaliation.
Wizard of Oz	Test ladder rung	Wizard of Oz delivers behind the product’s real interface while people do the work.
Work queue	System	Work queue hands every Task, Issue and Approval to the right Worker, Human or Agent, with leases, priority, due times and proof.
Work trial	Play	Work trial replaces interviewing with two weeks of paid, graded work on the Startup’s own Issues, paid in full whatever the grade.
Worker	Noun	A Worker is a Human or an Agent that fills a Role and acts on Tasks.
Worker competence	Control	Each agent Worker runs a pinned model and instruction Version with passing evals, and each Human passes a paid work trial.
Workflow	Noun	A Workflow is the durable, executable body of one Action: its steps, the Functions that run them, retries, and waits.
Workflows	Capability	Workflows run the durable body of one Action: steps, waits, retries and hand-offs that survive restarts.
Workforce	System	Workforce keeps every Worker, Human or Agent: the Roles they fill, their Teams, Skills, onboarding, assessments and offboarding.
Written references	Play	Written references answer a reference request within days with a written reference from an opted-in Customer, paid in credit.
X	Venue	X is a social Venue.
Yahoo Mail	Venue	Yahoo Mail is a email Venue.
Yelp	Venue	Yelp is a directory Venue.
YouTube	Venue	YouTube is a video Venue.
Zapier	Venue	Zapier is a marketplace Venue.