Signal interview
Signal interview asks a new Customer one question about past behavior at the moment of acceptance and grades the answer.
Trigger
Runs on Offer.accepted. Part of Customer research, run by the Product Team.
Steps
- Ask one question about what the Customer did and paid before.
- Grade the answer as behavior, commitment, or opinion.
- Record it as Evidence in the ranked feedback list, with its origin.
Outputs
Example
A home inspector accepts the $15 listing Offer and says she paid $300 a month for bought leads before. The answer is graded behavior and recorded as Evidence.