Positioning tournament
Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one Experiment and writes the winner to the Story.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $100 |
| Minimum effective budget | $100 a month |
| Monthly spend | Yields |
|---|---|
| $100 | One probe Ad per arm, beside a Page headline, a search title, a cold-email opening and a post. |
How it runs
The Studio rolls it out to one cohort at a time: startups at Building or Live whose Story has no stance graded Behavior.
Processes
Runs as Strategy, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Committed ICP members |
| Motions | b2b, b2c, b2d |
| Venues | Google Search, LinkedIn, X, Gmail |
| States | Building, Live |
Loop
| Step | Value |
|---|---|
| Hypothesis | The positioning that wins real replies, clicks and reserves commits more ICP members than the one the founder wrote. |
| Measure | Committed ICP members over 14d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling bookkeeping to dentists runs three arms: "cheaper than your accountant", "bookkeeping for dental practices" and "practice finance". The subcategory arm wins on reserves, and the Story records it graded Behavior.