Discovery
Discovery runs buyer research: Interviews, Problems, graded Evidence, ICPs and Personas, so every Offer starts from what buyers said.
Discovery keeps what buyers say: Interviews, the Problems they name, graded Evidence, and the ICPs and Personas drawn from them. Every Offer traces back to a buyer’s own words.
Summary
| Part | This System |
|---|---|
| Group | Moves to Business |
| Status | Live |
| Shelf | Front: offered from a Startup’s first days |
You can ask:
- “What are people asking for?”
- “Log this customer interview”
- “Who is my ideal customer?”
- “What problems came up most?”
What you get
| Part | This System |
|---|---|
| Starts | On for every Startup at creation, with nothing to install. |
| Built from | AI gateway, Email delivery, Database, Search, Web, Market data |
Nouns it owns
| Noun | Definition |
|---|---|
| Interview | An Interview is one person’s pass through a question script, led by an Agent, whose answers become Evidence. |
| Problem | A Problem is what an ICP struggles with, in their own words: how they solve it today and what it costs them. |
| Evidence | Evidence is a recorded quote, reading, or artifact that supports or refutes a claim, graded as behavior, commitment, or opinion. |
| ICP | An ICP is the ideal customer profile a Startup is built to win: who they are and what they do. |
| Persona | A Persona is a named type of person with a job to do, such as a buyer, a seller, or an admin of an App. |
| Story | A Story is the customer narrative for one ICP, compiled from its Founding Hypothesis and Interview quotes, never written by hand. |
Verbs
| Verb | Object | Approval | Event |
|---|---|---|---|
| Interview.create | Interview | None | Interview.created |
| Evidence.create | Evidence | None | Evidence.created |
| Problem.create | Problem | None | Problem.created |
| Persona.create | Persona | None | Persona.created |
Events
| Direction | Event | How |
|---|---|---|
| Emits | Interview.created | By Interview.create |
| Emits | Evidence.created | By Evidence.create |
| Emits | Problem.created | By Problem.create |
| Emits | Persona.created | By Persona.create |
States
None.
Who operates it
| Part | This System |
|---|---|
| Accountable | Researcher |
| Team | Product Team |
| Seat | A role agent holds it until a Human is seated. |
| Autonomy | supervised |
| Also calls its Verbs | Success Manager, Billing Specialist, Compliance Officer, Recruiter, Quality Lead |
Approvals and limits
None.
Processes that use it
| Process | How it uses it |
|---|---|
| Customer research | A step calls Interview.create |
| Retention | A step calls Evidence.create |
| Compliance | A step calls Evidence.create |
| Verification | A step calls Evidence.create |
| Hiring | A step calls Evidence.create |
| Whistleblower reports | A step calls Evidence.create |
| Billing | A step calls Evidence.create |
Rail underneath
None.
Views and dashboards
| View | Shows | Metrics |
|---|---|---|
| The Researcher’s view | The Metrics its accountable Role answers for. | Evidence-backed Decisions |
Access
What each Access level may call here.
| Access level | May call |
|---|---|
owner | Every Verb (26) |
admin | Every Verb (26) |
member | Every Verb (26) |
viewer | Read only (12 of 26) |
Import and export
None.
Fees and pricing
None.
Availability and limits
| Part | This System |
|---|---|
| Status | Live |
Compliance notes
Controls it carries:
Related Systems
None.
Example
A Services-as-Software month-end close runs 12 Interviews with agency owners over email in its first week. Discovery files each quote under a Problem and grades it; three owners prepaid a month, the strongest grade there is. Those three quotes become the headline of its first Offer.