Market data
Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach, each with provenance.
Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach. Every reading carries its provenance.
Contract
A reading is a record in the Startup's namespace, never a screenshot or a number in a chat. It names what was measured, when, by which method and over what sample. A reading older than its Setting's maximum age is measured again before anyone acts on it.
| Measure | Reading | Read by |
|---|---|---|
| Search demand | Monthly volume, difficulty and trend per Keyword | The SEO System and the opportunity map |
| Rankings | Rank of each Page per Keyword, tracked daily | SEO and demand Plays |
| Links | Referring domains and their authority, per Page | SEO, outreach |
| Answer citations | Which answers on ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite a Page | Answer-engine Plays |
| Running ads | The Ads a competitor runs on each ad venue, with first and last seen | The Ads System |
| Social reach | Followers and engagement per account, and an Audience's size | The Social System |
Every lookup is metered and checked against the Startup's Limits. A reading that names a person passes Suppression first. Readings feed Evidence for a Hypothesis about demand, never a Metric about the Startup's own Customers.
Verbs
| Verb | Object | Event |
|---|---|---|
| Keyword.get | Keyword | None. |
| Keyword.list | Keyword | None. |
| Keyword.measure | Keyword | Keyword.measured |
| Domain.benchmark | Domain | Domain.benchmarked |
Interfaces
Example
taxcalc.tools targets "freelance tax calculator", which draws 12,000 searches a month. Its calculator Page ranks 14th. After a rewrite, the Page ranks 6th, and Perplexity starts citing it within three weeks.