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StartupBuilder
by startups.studio
by Startups.Studio
Business
Changelog

Growth Nouns

The records of how a Startup finds and wins Customers: Problems, Experiments, Plays, Leads, Deals, Meetings and Messages, each with its Verbs.

Every Noun here, nested under the Noun it extends, with its declared Verbs. Nouns & Verbs maps every area.

Growth54 Nouns · 77 Verbs
Growth Nouns and how they relate45 Growth Nouns joined by 44 relationships. Each arrow reads from one Noun to the next, labelled with its predicate.Funnel nurtures with many Sequencesnurtures withSequence schedules many MessagesschedulesContact enrolled in many Sequencesenrolled inWaitlist holds many LeadsholdsReferral refers one LeadrefersVisitor starts many VisitsstartsLead identifies many VisitorsidentifiesProspect converts to one Leadconverts toContact becomes one CustomerbecomesMeeting advances one DealadvancesMessage posted in one Channelposted inLead acquired by one Acquisitionacquired byProspect acquired by one Acquisitionacquired byCustomer acquired by one Acquisitionacquired byGathering admits many RegistrationsadmitsRegistration names one ContactnamesReferral sources many DealssourcesCustomer opens many ConversationsopensEnrollment runs for one Contactruns forEnrollment follows one SequencefollowsMeeting Type books into one Availabilitybooks intoMeeting booked from one Meeting Typebooked fromPlay moves many MetricsmovesExperiment tests one HypothesistestsExperiment measures many MetricsmeasuresKey Result measures one GoalmeasuresKey Result reads one MetricreadsCampaign advances one GoaladvancesCampaign runs many AdsrunsAd targets many AudiencestargetsSurvey informs many MetricsinformsDemand Budget pays many PlayspaysStory compiled from one Hypothesiscompiled fromStory quotes many InterviewsquotesExperiment offers many VariantsoffersExposure meets one VariantmeetsReadout reads one ExperimentreadsReadout scores one VariantscoresPlay Mix runs many PlaysrunsPlay Mix allocates one Demand BudgetallocatesICP faces many ProblemsfacesPersona belongs to one ICPbelongs toNewsletter sends from one Mailboxsends fromHandle publishes many PostspublishesCustomerPlayHypothesisExperimentGoalKey ResultMetricProblemInterviewICPPersonaCampaignAdAudienceFunnelSequenceWaitlistReferralSurveyVisitorVisitProspectLeadContactDealMeetingMessageChannelConversationMailboxDemand BudgetStoryVariantExposureReadoutAcquisitionGatheringRegistrationEnrollmentHandlePostPlay MixMeeting TypeAvailabilityNewsletter
Growth: 45 Nouns, 44 relationships inside the area. Read each arrow as a sentence: the box it leaves, its label, the box it enters. 61 more relationships reach Nouns in other areas; each Noun’s page lists them.
Read as text
  • Play moves many Metrics.
  • Experiment tests one Hypothesis.
  • Experiment measures many Metrics.
  • ICP faces many Problems.
  • Persona belongs to one ICP.
  • Key Result measures one Goal.
  • Key Result reads one Metric.
  • Campaign advances one Goal.
  • Campaign runs many Ads.
  • Ad targets many Audiences.
  • Funnel nurtures with many Sequences.
  • Sequence schedules many Messages.
  • Contact enrolled in many Sequences.
  • Waitlist holds many Leads.
  • Referral refers one Lead.
  • Survey informs many Metrics.
  • Visitor starts many Visits.
  • Lead identifies many Visitors.
  • Prospect converts to one Lead.
  • Contact becomes one Customer.
  • Meeting advances one Deal.
  • Message posted in one Channel.
  • Demand Budget pays many Plays.
  • Story compiled from one Hypothesis.
  • Story quotes many Interviews.
  • Experiment offers many Variants.
  • Exposure meets one Variant.
  • Readout reads one Experiment.
  • Readout scores one Variant.
  • Lead acquired by one Acquisition.
  • Prospect acquired by one Acquisition.
  • Customer acquired by one Acquisition.
  • Gathering admits many Registrations.
  • Registration names one Contact.
  • Referral sources many Deals.
  • Customer opens many Conversations.
  • Enrollment runs for one Contact.
  • Enrollment follows one Sequence.
  • Handle publishes many Posts.
  • Play Mix runs many Plays.
  • Play Mix allocates one Demand Budget.
  • Meeting Type books into one Availability.
  • Meeting booked from one Meeting Type.
  • Newsletter sends from one Mailbox.

Every Noun also has create, get, list, update and delete unless its law forbids one. Nested Nouns extend the Noun above them and inherit its properties and Verbs.

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