Growth relationships · StartupBuilder

Each Relationship below starts from one of these Nouns and reads from both ends: its predicate one way, its inverse the other. Relationships lists the most connected Nouns and every area.

Ad promotes one Offerinverse promotedByEach Ad sells one Offer.
Ad targets many Audiencesinverse targetedByAn Ad is shown to the people its Audiences select.
Campaign advances one Goalinverse advancedByA Campaign spends its budget and window toward one Goal.
Campaign runs many Adsinverse runInA Campaign places Ads that share its budget and window.
Channel hosts many Threadsinverse hostedInA Channel holds Threads.
Contact becomes one Customerinverse contactA Contact becomes a Customer on accepting an Offer.
Contact enrolledIn many Sequencesinverse enrollsA Sequence runs for an enrolled Contact until a reply, a purchase, or another exit Event ends it.
Contact gives many Consentsinverse givenByA Contact grants Consents, each for one Purpose, with its basis and expiry.
Contact resolvesTo one Personinverse contactsEach Contact is one Startup’s view of a Person shared across every Startup that knows them.
Contact worksAt one Organizationinverse peopleA Contact works for one Organization, as this Startup knows it.
Conversation awaits one Workerinverse conversationsOne Worker owes each Conversation its next answer.
Conversation raises many Threadsinverse raisedInThe intake Threads a support Conversation opens, each deadline counted from the Conversation’s first Message.
Conversation reports one Issueinverse conversationsThe Issue or Incident a Conversation reports; resolving it answers every linked Conversation.
Customer accepts many Offersinverse acceptedByA party becomes a Customer by accepting any Offer, at any price including zero.
Customer acquiredBy one Acquisitioninverse customersA Customer inherits the Acquisition of the Lead it was; Metrics and payouts read this one row.
Customer holds many Entitlementsinverse heldByA Customer’s Entitlements are what it may do right now, granted by the Offers it accepted.
Customer maintains many Subscriptionsinverse subscriberA Customer holds Subscriptions, each billed once per Period.
Customer opens many Conversationsinverse customerThe Customer a Conversation serves, so every answer reads that Customer’s records.
Customer owns one Tenantinverse ownedByEach Customer has one Tenant: the partition of the Startup’s data that no other Customer reads.
Customer places many Ordersinverse placedByA Customer commits to one-time purchases as Orders.
Customer saves many Payment Sourcesinverse savedByA Customer saves the Payment Sources its Orders, Subscriptions and Invoices charge; each belongs to one Startup and never moves to a sibling.
Deal courts one Organizationinverse dealsEach Deal has one buying Organization on the other side.
Deal issues many Quotesinverse issuedInA Deal sends Quotes, each a priced proposal valid until a date.
Deal pursues many Offersinverse pursuedInA Deal asks one buyer to accept one or more Offers.
Demand Budget pays many Playsinverse paidByA Demand Budget’s spend buys demand Plays.
Demand Budget recordedAs one Decisioninverse recordsEach Demand Budget is committed as one Decision, read again when it closes.
Enrollment follows one Sequenceinverse enrollmentsThe Sequence whose steps this Enrollment walks, one step at a time.
Enrollment runsFor one Contactinverse enrollmentsThe Contact this run belongs to; pausing one Contact’s nurture pauses this Enrollment.
Experiment assignsWith many Flagsinverse assignsFlags split units across an Experiment’s Variants and log each assignment with its propensity.
Experiment measures many Metricsinverse measuredByOne primary Metric judges an Experiment’s Variants; guardrail Metrics stop it.
Experiment offers many Variantsinverse offeredByThe Variants the Experiment can assign, the control among them.
Experiment tests one Hypothesisinverse testedByEach Experiment settles one Hypothesis; many Experiments test one Hypothesis in turn.
Exposure meets one Variantinverse exposuresThe Variant the Flag assigned to this unit.
Funnel leadsTo one Offerinverse funnelsEach Funnel’s path ends at one Offer, after its landing Page, opt-in and Sequence.
Funnel nurturesWith many Sequencesinverse nurturesA Funnel follows up with each new Lead through Sequences after the opt-in.
Gathering admits many Registrationsinverse gatheringA Gathering admits Registrations up to its capacity, then waitlists the rest.
Handle publishes many Postsinverse handleEvery Post goes out from one Handle, so its reach and replies count toward that Handle.
Hypothesis slots many Hypothesesinverse slotOfThe five slot Hypotheses of a Founding Hypothesis, each with a Metric and a threshold.
ICP faces many Problemsinverse facedByAn ICP struggles with Problems: how they solve them today and what that costs.
Interview yields many Evidenceinverse yieldedByAn Interview captures quotes and commitments, each graded as Evidence.
Key Result measures one Goalinverse keyResultsA Goal is met when its Key Results reach their targets.
Key Result reads one Metricinverse readByA Key Result compares one Metric’s value against its baseline and target.
Lead acquiredBy one Acquisitioninverse leadsEach Lead keeps the Acquisition that first brought it, through either door: a Visit or an outbound reply.
Lead identifies many Visitorsinverse identifiedAsA Lead, once it gives an address, is tied to every Visitor id it used, one per device.
Mailbox belongsTo one Workerinverse mailboxEvery Worker, Agent or Human, has its own Mailbox.
Meeting advances one Dealinverse meetingsA Meeting moves one Deal forward.
Meeting bookedFrom one Meeting Typeinverse meetingsa Meeting booked from a link names its Meeting Type.
Meeting produces many Decisionsinverse madeInA Meeting records Decisions, each with its options, choice and reason.
Meeting Type booksInto one Availabilityinverse meetingTypeseach Meeting Type books into one Availability, and an Availability serves many Meeting Types.
Message postedIn one Channelinverse messagesEvery Message flows through one Channel.
Metric computedFrom many Eventsinverse feedsA Metric derives from Events and is never typed in.
Newsletter sendsFrom one Mailboxinverse newslettersevery issue sends from one broadcast Mailbox.
Partner reserves many Organizationsinverse reservedByAn Organization a Partner reserved before referring it, for the `partner.reservationWindow` Setting (90 days by default); outbound skips it.
Persona belongsTo one ICPinverse personasA Persona is one named role inside an ICP, such as its buyer or its admin.
Persona holds one Roleinverse personasThe Role whose Permissions a Persona signs in with, so an App compiles its Dashboards and Verbs from one record.
Play moves many Metricsinverse movedByA Play exists to move named Metrics, read before and after every run.
Play targets many Portfoliosinverse playsA Studio rolls a Play out across a Portfolio one cohort wave at a time, measured as an Experiment.
Play Mix allocates one Demand Budgetinverse allocatedByEach Play Mix version splits one Demand Budget across its paid Plays.
Play Mix runs many Playsinverse includedInA Play Mix names each Play the Startup runs this week, with its state, budget and stop rule.
Prospect acquiredBy one Acquisitioninverse prospectsA Prospect’s Acquisition names the outbound Play and Mailbox that first reached it.
Prospect convertsTo one Leadinverse convertedFromA Prospect becomes a Lead on first engaging, such as a reply or a Form submission.
Readout reads one Experimentinverse readoutsThe Experiment the result belongs to; the learn step drafts the next Variant from it.
Readout scores one Variantinverse scoredByThe Variant the number describes.
Referral earns one Commissioninverse referralThe Commission a Partner’s Referral earns on the revenue it brings, self-serve or through a Deal.
Referral madeBy one Partyinverse referralsThe Party who sends a Referral earns its reward.
Referral refers one Leadinverse referredByEach Referral sends one Lead to the Startup.
Referral sources many Dealsinverse sourcedByThe Deals a Referral opened; when one is won, its revenue earns the Partner’s Commission.
Registration names one Contactinverse registrationsEach Registration holds one Contact’s place; one Contact registers for many Gatherings.
Renewal renews one Subscriptioninverse renewalsEach Renewal decides one term of one Subscription; a Subscription has one Renewal per term.
Review evaluates one Offerinverse reviewsA Review evaluates one Offer; Reviews of a Product or Brand roll up through its Offers.
Sequence schedules many Messagesinverse scheduledByA Sequence sends Messages, each at its own step and wait.
Story compiledFrom one Hypothesisinverse storiesThe Founding Hypothesis whose slots the Story compiles from; a pivot recompiles it.
Story quotes many Interviewsinverse quotedInThe Interviews whose words the Story reuses.
Survey informs many Metricsinverse informedBySurvey answers compute Metrics, such as a satisfaction score.
Visit lands one Siteinverse visitsEach Visit arrives on one Site.
Visitor starts many Visitsinverse startedByEach Visit is one span of a Visitor’s Events on the Startup’s Sites and Apps.
Waitlist awaits one Offerinverse waitlistA Waitlist admits its Leads to one Offer once that Offer opens.
Waitlist holds many Leadsinverse waitsOnLeads wait on a Waitlist in the order its Setting ranks them.