Dropship store
A Dropship store sells physical goods from a catalog while an upstream holds the stock and ships each Order, with tracking passed through.
The Startup holds no stock of its own.
The business
| Line | Default |
|---|---|
| Earns | commerce |
| Typical Prices | $20 to $80 per Order, at a 30 to 40 percent margin |
| First revenue on | A Demand Budget of $1k |
| Supply | digital: Agents do the work |
| Motions | b2c, b2a2c |
| One metric per state | Idea: Problem interviews; Building: Committed ICP members; Live: Outside paying Customers; Repeatable: Repeat purchase rate; Scale: Net revenue retention |
| Seed Plays | Paid social, Creator probe, Marketplace listings |
| Compounding Plays | Promote winners, Retargeting, Customer referrals |
| Offer | Price | Features | Limits | At its bound | On sale |
|---|---|---|---|---|---|
One order (one-order) | $30 per order | Order.place, Order.cancel, Order.dispute | None. | None. | Always |
An Entitlement bounded by a Limit has kind limit; one without has kind feature. The kind is computed, never set.
Offer.publish puts each Offer on every buy surface: checkout, paymentLink, pricingTable, portalEntry, mcpBuyTool, http402.
Adds
| Kind | Item | From |
|---|---|---|
| Built from | Headless SaaS | This template |
| System | Commerce | This template |
| System | Trust and safety | This template |
Wakes
Staffing
Floor
Controls
Builders
Next
Example
A store sells replacement filters for home espresso machines at about $30 an Order. Each Order routes to the upstream that ships it, the Customer sees the upstream's tracking, and a wrong filter is refunded under the published policy.