Customer referrals
Customer referrals invite a Customer’s peers after a delivered outcome and pay the reward only on the peer’s paid, unrefunded Order.
Customer referrals invite a Customer’s peers right after a delivered outcome, when the Customer has something true to say. The reward pays only on the peer’s paid, unrefunded Order.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The invitation fires on the Customer’s own success Event, not on a calendar. Rewards are scheduled after the refund window, and a change to the reward schedule waits its delay window.
Processes
Runs as Retention, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Referral share |
| Motions | b2b, b2c, b2d |
| Venues | Gmail, Outlook, Yahoo Mail, LinkedIn, X |
| States | Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Inviting peers right after a delivered outcome raises referral share more than inviting at signup. |
| Measure | Referral share over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling tax filing as a service asks each Customer for a Referral the hour their return is accepted. Referred filers make up 23 percent of new Customers in the second season.