Marketplace
A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every transaction it settles.
A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every Transaction it settles. Stripe holds the money until the buyer confirms.
The business
| Line | Default |
|---|---|
| Earns | marketplace |
| Typical Prices | A take rate of 10 to 15 percent on each settled Order |
| First revenue on | A Demand Budget of $100 |
| Supply | human: Agents and people do the work |
| Motions | b2c, b2b, b2a2c |
| One metric per state | Idea: Problem interviews; Building: Committed ICP members; Live: Liquidity; Repeatable: Month-3 retention; Scale: Net revenue retention |
| Seed Plays | Reserve drop, Community answers, Paid search |
| Compounding Plays | Programmatic SEO, Customer referrals, Category hubs |
| Offer | Price | Features | Limits | At its bound | On sale |
|---|---|---|---|---|---|
Buyer (buyer) | $0 once | Order.place, Order.confirm, Order.dispute | None. | None. | Always |
Supplier (supplier) | $0 once | Order.start, Order.deliver | None. | None. | Always |
An Entitlement bounded by a Limit has kind limit; one without has kind feature. The kind is computed, never set.
Offer.publish puts each Offer on every buy surface: checkout, paymentLink, pricingTable, portalEntry, mcpBuyTool, http402.
Adds
| Kind | Item | From |
|---|---|---|
| Built from | Directory | This template |
| System | Matchmaking | This template |
| System | Supplier onboarding | This template |
| System | Earnings | This template |
| System | Trust and safety | This template |
Wakes
Staffing
Floor
- Notices
- Tenant data
- Public content
- Renewals
- Chargebacks
- Sanctions
- Splits
- Identity checks
- Insurance applications
Controls
- Conduct
- Fraud screening
- One-way Action windows
- Upstream review
- Health data agreements
- Privacy notice
- Disclosure record
- Bank detail changes
Builders
Next
Example
A marketplace matches independent game studios with freelance voice actors. It takes 12 percent of each booking and pays the actor when the studio accepts the recording.