Run beside
Run beside does a buyer’s work in parallel with their current tool and shows the daily difference until it reaches zero.
Ratings
None.
Budget
None.
How it runs
The Studio rolls it out to one cohort at a time: startups selling Software or Agent Products to buyers who switch from an existing tool.
Processes
Runs as Onboarding, accountable to the Customer Team.
Fits
| Fits | Value |
|---|---|
| Shelf | Seed: finds the first Customers (Launch) |
| States | Live, Repeatable |
Loop
| Step | Value |
|---|---|
| Hypothesis | Buyers who watch the daily difference reach zero start paying sooner than buyers given a trial. |
| Measure | Outside paying Customers over 30d, at least 20 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A bookkeeping firm switches to an AI reconciliation SaaS. For two weeks it reconciles the firm's accounts beside the old tool and shows the daily difference. On day nine the difference reaches zero, and the firm cancels the old tool.