Repeatable
Repeatable is the state of a Startup whose Customers arrive, pay, and stay, while its work runs without its founder.
Repeatable is the state of a Startup whose outside Customers arrive through Plays, pay, and stay while its work runs without its founder. Two checks read human time: a Startup whose growth needs more founder hours is not Repeatable.
Entry checks
| Check | Id | Kind | Passes when |
|---|---|---|---|
| Ten outside Customers from Plays | repeatable-customers | metric | At least ten distinct outside Customers who arrived through a Play pay in the trailing 30 days. Play-sourced Customers at least 10 over 30d, outside parties only. |
| Runs without its founder | repeatable-founderless | metric | Human hours per $1,000 of outside revenue stay at or below the Setting line over the trailing 30 days. Human hours per $1k outside revenue at most 5, the default of repeatable.humanHours over 30d, outside parties only. |
| Customers stay | repeatable-retention | metric | The three latest monthly groups of outside Customers keep paying at the earning-model line three months on. Month-3 retention at least 40 over 3m, at least 10 observations, outside parties only. |
| Lead Play pays back | repeatable-payback | metric | The Lead Play repays its fully loaded acquisition cost within one month of contribution. Acquisition payback at most 30 over 30d, at least 10 observations, outside parties only. |
| Every paid Offer contributes | repeatable-margin | metric | Every paid Offer has non-negative contribution margin over the trailing 30 days. Contribution margin at least 0 over 30d, outside parties only. |
| Revenue covers cost | repeatable-coverage | metric | Outside revenue covers fully loaded Cost over the trailing 4 weeks. Cost coverage at least 1 over 4w, outside parties only. |
| Default alive reads alive | repeatable-alive | metric | The latest weekly read of Default alive is 1 or more. Default alive at least 1 over 7d. |
| Activation on target | repeatable-activation-target | metric | New outside Customers reach activation at or above the Offer’s line over the trailing 30 days. Activation rate at least 25 over 30d, at least 20 observations, outside parties only. |
| Support within SLA | repeatable-support | contract | Every Customer message gets an answer within the support SLA over the last 30 days. |
| Books closed | repeatable-close | registry | The month closes by day 5, reconciled to Stripe. |
| Founder away | repeatable-founder-away | transcript | For 14 days in a row no Human acts outside the legal floor, and no Approval waits past its deadline, while every other check holds. |
One metric that matters
Month-3 retention: Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later.
Builders at work
Roles on duty
Workflows that wake
| Workflow | Runs | Team |
|---|---|---|
| Renewal notice | every day | Finance Team |
| Answer supplier checks | on Deal.won | Sales Team |
| Close the loop | on Change.merged | Product Team |
| Fan out an outcome | on Order.confirmed | Customer Team |