Next outcome
Next outcome offers the next Service a Customer needs at the moment it comes due, such as an annual filing after a formation.
Ratings
None.
Budget
None.
How it runs
The Studio rolls it out to one cohort at a time: startups selling Services whose outcomes come in known sequences.
Processes
Runs as Retention, accountable to the Customer Team.
Fits
| Fits | Value |
|---|---|
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Suggesting the next Service when it comes due raises net revenue retention more than listing every Service at signup. |
| Measure | Net revenue retention over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A company-formation service files a founder's incorporation. Eleven months later, Next outcome offers the annual franchise-tax filing at $149, due in 30 days. Most formation Customers accept in one click.