Signal expansion
Signal expansion turns a Customer’s hiring or a champion’s job change into an expansion Offer, a save, or a warm Sequence at the new Organization.
Ratings
None.
Budget
None.
How it runs
The Studio rolls it out to one cohort at a time: startups with at least 20 Organizations as Customers.
Processes
Runs as Retention, accountable to the Customer Team.
Fits
| Fits | Value |
|---|---|
| Family | expansion |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Net revenue retention |
| States | Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | An expansion Offer sent on a hiring signal raises net revenue retention more than a scheduled upsell. |
| Measure | Net revenue retention over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A recruiting SaaS sees a Customer post six recruiter openings. Signal expansion offers six more seats at the current Price. When that Customer's champion changes jobs, a warm Sequence starts at her new company.