Usage upsell
Usage upsell suggests the next Price tier when usage nears its Limit, accepted in one click and charged pro rata.
Ratings
None.
Budget
None.
How it runs
The Studio rolls it out to one cohort at a time: startups with tiered Offers whose Customers cross a usage Limit each month.
Processes
Runs as Retention, accountable to the Customer Team.
Fits
| Fits | Value |
|---|---|
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Suggesting the next tier as usage nears its Limit raises net revenue retention without raising logo churn. |
| Measure | Net revenue retention over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
An invoice-parsing API's Customer reaches 9,000 of its 10,000 monthly pages. Usage upsell suggests the 50,000-page tier, charged pro rata for the rest of the month. The Customer accepts in one click and never hits the Limit.