Outbound
Outbound reaches Prospects who match the ICP, with a legal basis for contact and within the touch Limit.
Outcome
| Part | This Process |
|---|---|
| Outcome | Each day’s outreach reaches only Prospects with a legal basis for contact and no Suppression, and every reply reaches the Sales Engineer. |
| Reads | ICP, Prospect |
| Leaves | Prospect, Contact, Message |
| Runs in | Each Startup |
Accountable
Workflows
| Workflow | Runs | Team |
|---|---|---|
| Outbound sequence | every day | Sales Team |
Who does each step
| Workflow | Step | Role | Calls | Approval |
|---|---|---|---|---|
| Outbound sequence | 1. Add Prospects only from sources with a legal basis for contact. | Prospector | Prospect.create | None |
| Outbound sequence | 2. Drop anyone with a Suppression from any sibling Startup. | Prospector | Contact.suppress | None |
| Outbound sequence | 3. Send the day’s Sequence steps within the monthly touch Limit. | Prospector | Message.create | None |
| Outbound sequence | 4. Route each reply to the Sales Engineer. | Prospector | Lead.assign | None |
Events
| Direction | When | What happens |
|---|---|---|
| In | Every day | Starts Outbound sequence |
| Out | Prospect.created | Raised by step 1 of Outbound sequence |
| Out | Contact.suppressed | Raised by step 2 of Outbound sequence |
| Out | Message.created | Raised by step 3 of Outbound sequence |
| Out | Lead.assigned | Raised by step 4 of Outbound sequence |
Plays
- Cold email
- LinkedIn outbound
- Outbound calling
- Commission partners
- Engagement bridge
- Creator partnership
- Buying committee
Controls
No Control names this Process or a Workflow of it.
Settings
| Setting | Type | Default | Say | Set with |
|---|---|---|---|---|
outbound.monthlyTouches | integer | 3 | Contact each prospect at most three times a month | Setting.update |
Failure
A failed step retries; when retries run out, the Action goes to the Sales Lead.
Loop
| Step | Value |
|---|---|
| Hypothesis | Prospects chosen by a dated signal buy more often than Prospects chosen by fit alone. |
| Measure | Play-sourced Customers over 30d, at least 200 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Code
Turn on outboundEnable
Off until someone calls Process.enable. Process.pause stops new Actions; Actions in progress finish.
Contact each prospect at most three times a monthExample
A court-filings API targets litigation-support firms. Outbound sequence adds 40 firms from a licensed list, drops 3 a sibling Startup has suppressed, and sends day one to the rest. No firm gets more than two touches a month.