Creator partnership
Creator partnership signs creators on one ladder, from referral terms to paid post, co-branded Offer and cofounder, each paid on attributed collected revenue.
Creator partnership signs creators on one ladder: referral terms, paid post, co-branded Offer, then cofounder. Every rung pays on collected revenue the creator brought, net of refunds.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
Each rung is a published Agreement, signed in the page and paid weekly after the refund window. Measured delivery on one rung admits the creator to the next. A disclosure of the creator’s economic interest is added to every post automatically.
Processes
Runs as Outbound, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Play-sourced Customers |
| Motions | b2c, b2b, b2d |
| Venues | Instagram, TikTok, YouTube |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Creators paid on attributed collected revenue bring more Customers over a quarter than creators paid a flat fee. |
| Measure | Play-sourced Customers over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A woodworking creator starts on 20 percent referral terms with a Startup selling cut-list software. After $18,000 of attributed revenue she co-brands a premium plan. She then takes a cofounder seat in the next Startup the Studio drafts for her audience.