The cast
The six Startups every example runs against, their founders, how each one talks, and their Customers' ids.
Six invented Startups carry every example on this site, and none is a real business. Each has a founder, a voice and three Customers with fixed ids, so a record on one page is the same record on every other.
| Startup | Founder | Sells | Startup Template | Voice |
|---|---|---|---|---|
Leaseline leaseline.app | Dana Okafor | An App | Solo SaaS | Plain and calm. |
Ratebook ratebook.dev | Hana Sato | An API and its data | Autonomous data API | Technical and terse. |
Catalogmend catalogmend.com | Rosa Ibarra | A Service | Agent-run services firm | Precise and calm. |
Clausecheck clausecheck.ai | Mei Chen | An agent, sold as a service | Agent-run services firm | Candid and kind. |
Kiln Bakery kilnbakery.com | Tomas Berg | A Site and its store | Autonomous storefront | Warm and brief. |
TutorLoop tutorloop.com | Malik Owens | A marketplace | Founder-led marketplace | Encouraging and clear. |
How each founder asks
A founder tells their agent what to build in their own words, and the agent turns each sentence into Verbs and calls. Start a business traces the first one.
| Founder | Said to their agent |
|---|---|
| Dana Okafor, Leaseline | “Start a business that tracks lease renewals for small property managers, $29 a month” |
| Hana Sato, Ratebook | “Sell sales-tax rates by API. $49 a month, billed per thousand lookups.” |
| Rosa Ibarra, Catalogmend | “Sell a catalog audit for $99. Every listing error fixed or explained within 48 hours.” |
| Mei Chen, Clausecheck | “Review freelance contracts for $39 each, and flag every clause that could hurt them.” |
| Tomas Berg, Kiln Bakery | “Take sourdough orders for Saturday pickup. $9 a loaf, reserved by Thursday.” |
| Malik Owens, TutorLoop | “Match high school students with math tutors, $60 a session, and confirm a tutor within the hour.” |
Their Customers
An id is a prefix and a 10-character body, the same on every page and every build. Ids says how to read one.
| Startup | Customers |
|---|---|
| Leaseline | Riverside Property cus_K1BROJhqzZ; Harbor Residential cus_BNY3PShL26; Oakline Rentals cus_R7ZXCtqIzt |
| Ratebook | Fernway Goods cus_wjAFWuKWIV; Tidewater Supply cus_Dz7hrA6tF5; Copperline Outfitters cus_CV45c2wpwh |
| Catalogmend | Northfield Outfitters cus_jaxyPNerKB; Brightmoor Home cus_a6TwrlcuRy; Saltmarsh Apparel cus_OWUSOQE2jR |
| Clausecheck | Jonah Reyes cus_y6R4bvmeOW; Ama Owusu cus_KWARlahLzZ; Lena Fischer cus_HAInqjrSdP |
| Kiln Bakery | Priya Natarajan cus_Cbq5PbwMwh; Sam Okoro cus_TjQ2ShSuXL; Ellen Marsh cus_ONHSVaE2jR |
| TutorLoop | Grace Lin cus_wzfFUdKWIV; Mateo Silva cus_9xSv6dRT7L; Aisha Rahman cus_dVTDu6fpvt |