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Agent-run services firm

An Agent-run services firm runs with no humans and sells warranted outcomes as Services-as-Software, with the Agent behind them for hire.

Its Outcome Contract says what counts as done.

The business

LineDefault
EarnsServices-as-Software: usage; Agent as a Service: usage
Typical Prices$99 to $499 per accepted outcome; $2 per accepted Task; $199 a month per Role seat
First revenue onA Demand Budget of $0
Supplydigital: Agents do the work
Motionsb2b, b2a2b
One metric per stateIdea: Problem interviews; Building: Committed ICP members; Live: Accepted outcomes; Repeatable: Month-3 retention; Scale: Net revenue retention
Seed PlaysCold email, LinkedIn outbound, Reserve drop, Agent registries, Launch sites
Compounding PlaysEditorial SEO, Customer referrals, Answer engine optimization, Agent-to-agent selling, Integration partners

Adds

KindItemFrom
Operating modelAutonomousThis template
Product TemplateServices-as-SoftwareThis template
SystemService deliveryServices-as-Software
Product TemplateAgent as a ServiceThis template
Motionb2bThis template
Motionb2a2bThis template

Wakes

Staffing

Floor

None.

Controls

Builders

Next

Example

A Startup sells accessibility audits of marketing Sites at $290 each, billed once the Customer accepts. Its Agents crawl the Site, file each finding with a fix, and redo the audit once on rejection. Cold email to agencies wins the first audits, and agencies then hire the same audit Agent at $2 a page.