Scale
Scale is the state of a Startup that compounds: Customers stay and expand, demand comes from several sources, and margins hold.
Scale is the state of a Startup that compounds: outside Customers stay and spend more, demand comes from two or more sources, and margins hold. More investment returns more than it costs: see scale, hold, and transfer.
Entry checks
| Check | Id | Kind | Passes when |
|---|---|---|---|
| Net revenue retention holds | scale-nrr | metric | Outside Customers spend at least as much as they did a year earlier, over two quarters. Net revenue retention at least 100 over 2q, at least 30 observations, outside parties only. |
| Demand diversified | scale-demand | registry | Two or more sources of demand each acquire Customers for less than their first payment. |
| Reliability objectives met | scale-reliability | contract | Every interface meets its uptime and latency objectives over 30 days. |
| Humans off the critical path | scale-autonomy | registry | Agents run every recurring workflow, and people act only on approvals and legal-floor steps. |
One metric that matters
Net revenue retention: Net revenue retention is this month’s revenue from outside Customers who paid twelve months ago, divided by their revenue then.
Builders at work
Roles on duty
Workflows that wake
| Workflow | Runs | Team |
|---|---|---|
| Renewal notice | every day | Finance Team |
| Answer supplier checks | on Deal.won | Sales Team |
| Close the loop | on Change.merged | Product Team |
| Fan out an outcome | on Order.confirmed | Customer Team |