Content marketing
Content marketing publishes the Pages, answers, and data reports that bring buyers and Agents to a Startup.
Outcome
| Part | This Process |
|---|---|
| Outcome | Each week ships Pages built from the record, each measured for citations and qualified Visits after 28 days. |
| Reads | Keyword |
| Leaves | Content, Page, Keyword |
| Runs in | Each Startup |
Accountable
Marketing Lead, Marketing Team.
Workflows
| Workflow | Runs | Team |
|---|---|---|
| Publish content | every week | Marketing Team |
Who does each step
| Workflow | Step | Role | Calls | Approval |
|---|---|---|---|---|
| Publish content | 1. Pick the Keywords buyers and Agents ask about that the records answer. | Content Lead | Keyword.create | None |
| Publish content | 2. Draft each Page with every claim read from the record. | Content Lead | Content.draft | None |
| Publish content | 3. Publish each Page with its Markdown twin and llms.txt entry. | Content Lead | Content.publish | Asks first; waits 1 business hour |
| Publish content | 4. Measure citations and qualified Visits after 28 days. | Content Lead | Keyword.measure | None |
Events
| Direction | When | What happens |
|---|---|---|
| In | Every week | Starts Publish content |
| Out | Keyword.created | Raised by step 1 of Publish content |
| Out | Content.drafted | Raised by step 2 of Publish content |
| Out | Content.published | Raised by step 3 of Publish content |
| Out | Keyword.measured | Raised by step 4 of Publish content |
Plays
- Answer engine optimization
- Programmatic SEO
- Editorial SEO
- Organic social
- Community answers
- Category hubs
- Data stories
- Events and webinars
- Owned newsletter
- Open source
- Developer relations
- Owned following
- Free tools
- Switch kit
- Category kit
- Founder voice
Controls
No Control names this Process or a Workflow of it.
Settings
| Setting | Type | Default | Say | Set with |
|---|---|---|---|---|
content.perWeek | integer | 2 | Publish two pages a week | Setting.update |
Failure
A failed step retries; when retries run out, the Action goes to the Marketing Lead.
Loop
| Step | Value |
|---|---|
| Hypothesis | Pages that carry a unique dated fact earn more organic first touches than Pages without one. |
| Measure | Organic share over 90d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Code
Turn on content marketingEnable
On by default for every Product Template. Process.pause stops new Actions; Actions in progress finish.
Publish two pages a weekExample
A business-registration API publishes one data report a week, such as new formations by state, with every figure read from its Dataset. Each report also ships as an answer Page, so buyers and Agents that ask the same question land on it.