Free tools
Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The Studio rolls it out to one cohort at a time: every Live Startup with a read-only Verb that takes one input.
Processes
Runs as Content marketing, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Organic share |
| Motions | b2b, b2c, b2d, b2a |
| Venues | Google Search, ChatGPT, Perplexity, MCP Registry |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | A no-signup tool whose result Page carries a unique fact earns more organic first touches than a gated tool. |
| Measure | Organic share over 90d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup ships its read-only name-check Verb as a no-signup checker. Each result Page shows one fact about the name, and the free MCP tool answers 2,000 calls a week from agents that cite it.